Core Viewpoint - The strategic cooperation between Tongcheng Travel and Liaoning Airport Group aims to innovate business models and enhance the aviation experience in Liaoning Province, contributing to the development of the ice and snow economy and promoting local culture [1][3]. Group 1: Strategic Cooperation Details - The cooperation will focus on marketing collaboration, expanding the travel chain, and developing tourism resources in Northeast Asia [3]. - Both parties will work together to enhance the quality of air-rail intermodal services and promote international route expansion and marketing for Liaoning [3][4]. - The agreement allows for the integration of retail and dining services at airports into the Tongcheng Travel platform, improving commercial efficiency [3]. Group 2: Ice and Snow Economy Development - Liaoning Province aims to become a leader in the ice and snow economy, with a target of achieving an industrial output value of approximately 250 billion yuan by 2030 [4]. - The partnership will promote combined travel products such as "flight + scenic ticket" and "flight + skiing package" to attract more tourists [4]. - The collaboration will also include promotional events to showcase local tourism attractions to international markets [4]. Group 3: Leadership Statements - The Chairman of Liaoning Airport Group emphasized that this cooperation marks a significant step in the digital transformation and service upgrade of the airport group [4]. - The CEO of Tongcheng Travel highlighted the partnership as a new chapter in integrating air travel and tourism, focusing on enhancing the overall travel experience for passengers [5]. Group 4: Airport Operations - Liaoning Airport Group operates several airports, with Shenyang Taoxian International Airport projected to handle 23.744 million passengers and 228,000 aircraft movements in 2024 [6].

10月30日，同程旅行与辽宁省机场管理集团有限公司（下称辽宁机场集团）完成战略合作协议的签署。 本次战略合作达成后，双方将深入开展业务模式和商业模式创新，共建"智慧机场"新标杆，并为辽宁省 激发冰雪经济活力、弘扬独特盛京文化贡献民航力量。 签约仪式在同程旅行苏州总部大厦举行，辽宁机场集团党委书记、董事长李栋梁，同程旅行CEO马和平 等双方代表出席了签约仪式。 根据战略合作协议，同程旅行和辽宁机场集团将从营销宣传合作、旅客出行链条拓展、文旅异业资源开 拓、东北亚国际枢纽打造等多个维度深入协同、互相支持。 围绕航空业务，双方以支持辽宁民航高质量发展为目标，共同开展线上、线下营销，深入推进航旅融 合；拓展旅客出行链条，营造全方位航空出行体验场景，特别是在空铁联运服务拓展方面，推动空铁联 运服务质量再上新台阶；共同开展辽宁国际航线拓展与营销工作，打造东北亚国际枢纽。非航空性业务 已成为衡量机场综合运营质量的关键指标。按照协议，双方可尝试将机场内的零售餐饮等业态接入同程 旅行平台，从而提升机场商业效率。同时，双方持续探索机场常旅客体系搭建，将会员积分和权益互通 互认，扩大潜力用户群体。 过去两年来，冰雪旅游爆火出圈，让 ...