Group 1 - The core idea of the article is the collaboration between Suning.com and Haier to promote green and smart home appliances in response to the government's call for enhancing consumer goods supply and demand adaptability [1][3][5] - The "Thanksgiving Month" campaign includes various initiatives such as super group buying, subsidies, and service offerings to meet consumer demands for smart and aesthetically pleasing home products [1][5] - The campaign aims to provide a diverse and high-quality selection of home appliances for consumers during the year-end upgrade season, featuring innovative products like the "one machine four tubs" washing machine and the ultra-thin embedded range hood [3][5] Group 2 - The companies emphasize a "listening to advice" approach, integrating user feedback into product design and service experiences, exemplified by the development of the "Ningjing" water purifier [3][5] - Over 200 trend products are included in the "True Benefit Subsidy" section, with competitive prices such as 6,969 yuan for the Mailang refrigerator and 3,399 yuan for the ultra-thin range hood [5] - The campaign will run until January 4, 2026, featuring various engaging activities like football interactions and home appliance exhibitions to enhance consumer experience [5]

Core Insights - The 11th "717" event by Suning.com and Haier has evolved into a significant marketing IP in the home appliance industry, marking a new wave of consumer demand for appliances during the summer heat [1][2][8] - The event has seen a substantial increase in sales, with Haier's overall appliance sales on Suning.com growing by 28% year-on-year, and air conditioning sales doubling [2][12] Group 1: Event Evolution and Impact - The "717" event has transformed from a brand festival to a lifestyle shopping festival, with sales scale increasing over tenfold since its inception in 2015, where the first day's sales exceeded 300 million yuan [8][12] - The partnership between Suning.com and Haier has led to the development of a new consumption culture symbol, focusing on user experience and value creation [9][11] Group 2: Product and Service Innovations - The "Three Good Standards" introduced during this year's event emphasize good products, good services, and good experiences, with over 20 trend-setting products launched [4][5] - Service upgrades include a comprehensive service model with long-term warranties and dedicated customer service roles, enhancing user trust and satisfaction [4][11] Group 3: Market Trends and Future Outlook - The smart home appliance market is projected to grow significantly, with an expected market size of approximately 5.9 trillion yuan by 2025, and smart appliances' penetration rate increasing to 50% [12][13] - The event aligns with national policies promoting green and energy-efficient products, indicating a strategic opportunity for the home appliance industry [12][14]

Core Insights - The article highlights the launch of the "Cool Night Market" initiative by Suning.com to cater to the rising demand for cooling appliances and nighttime consumption during the summer season [1][5] - Suning.com aims to enhance consumer experience by extending store hours and offering significant subsidies and a variety of interactive summer activities [1][5] Group 1: Store Operations and Activities - Suning.com has extended the operating hours of 55 core stores in cities such as Nanjing, Shanghai, and Guangzhou until 10 PM, with some locations open until midnight [3] - The stores will host diverse activities including "Watermelon King Competition," "Cool Movie Viewing," "Ice Drink DIY," and "Food Party" to attract local consumers [3] Group 2: Consumer Engagement and Promotions - The company is collaborating with home appliance brands to enhance subsidy activities, such as the "Burning Purchase Life Festival" with Haier, offering up to 30% discounts on various products until July 20 [5] - New product launches include advanced appliances featuring AI technology and unique functionalities, aimed at providing consumers with a modern lifestyle experience [5] Group 3: Market Trends and Insights - According to a report by the Ministry of Commerce, 60% of urban consumption occurs at night, with large malls generating over half of their daily revenue between 6 PM and 10 PM [7] - The initiative by Suning.com and Haier is seen as a response to the growing demand for quality living and a strategic move to leverage the combined effects of "high-temperature economy" and "night economy" [7] Group 4: Future Plans - Suning.com plans to continue expanding and enriching offline store consumption scenarios, actively participating in nationwide consumption promotion and night economy activities [8] - The company aims to innovate experiences and collaborate with partners to enhance consumer benefits and illuminate new "night dynamics" in cities [8]