Core Insights - The new generation of Zhiji LS6 has officially started pre-sales on August 15, marking it as the most important product for Zhiji this year [2] - Zhiji's marketing strategy includes both upward comparisons with luxury brands and downward comparisons with lower-tier models, showcasing the LS6's flexibility and safety features [2] - The LS6 aims to address consumer pain points such as range anxiety and charging convenience, positioning itself as a preferred choice for various user segments [3] Product Features - The LS6 features the largest 66kWh battery from CATL, achieving a pure electric range of over 450 kilometers, which surpasses the average ranges of other plug-in hybrid and electric vehicles [3][4] - The vehicle boasts high-performance specifications, including a 0-100 km/h acceleration time of 3.48 seconds and a braking distance of 33.6 meters [4] - The pricing strategy is competitive, with the 450 km range version priced at 239,900 yuan and the 370 km range version at 214,900 yuan [4] Market Performance - Despite the ambitious launch, Zhiji's sales figures remain modest, with 24,900 units sold from January to July, reflecting a year-on-year decrease of 6.25% [5] - The success of the LS6 is critical for Zhiji, as evidenced by the rapid order volume, with over 10,000 orders placed within 30 minutes of the pre-sale announcement [6]