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比亚迪海洋网累计销售超540万辆
Xin Lang Cai Jing· 2025-08-02 08:47
Group 1 - BYD's Ocean Network sold 179,512 vehicles in July, representing a year-on-year increase of 17.5% [1] - Cumulative sales exceeded 5.4 million vehicles [1] - The sales breakdown for July includes: 46,850 units of the Seal series, 44,989 units of the Seagull, 31,827 units of the Sea Lion series, 25,596 units of the Song PLUS series, and 19,865 units of the Dolphin [1]
在“风险”中冲浪:比亚迪如何用小众市场撬动新增量?
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-07 13:06
Core Viewpoint - BYD is entering the niche travel car market with its first model, the Seal 06DM-i Travel Version, priced between 109,800 to 129,800 yuan, aiming to reshape the traditional perception of travel cars in China [1][2] Group 1: Product Launch and Strategy - The Seal 06DM-i Travel Version features BYD's fifth-generation DM technology, offering a range of 2000 km on full charge and fuel, along with advanced intelligent driving assistance [1] - BYD's Ocean Network plans to expand its product line with new travel and independent MPV models, aiming to create a complete product matrix from A to D class vehicles by 2026 [1][2] Group 2: Market Position and Sales Performance - BYD's Ocean Network has achieved cumulative sales of over 1.03 million units in the first half of 2025, a year-on-year increase of 38.98%, contributing to 48% of BYD's total sales of 2.1459 million units [2] - The company aims to redefine market demand in the travel car segment by lowering prices significantly compared to traditional models, which typically start at 30,000 yuan [2][3] Group 3: Market Challenges and Opportunities - The travel car segment in China has struggled due to its ambiguous positioning between sedans and SUVs, with consumer preferences leaning towards SUVs [3] - BYD's fifth-generation DM technology reduces fuel consumption to 3.15L per 100 km, making travel cars more accessible to mainstream consumers by pricing them in the 100,000 yuan range [3] Group 4: International Market Potential - BYD's overseas sales exceeded 470,000 units in the first half of the year, a growth of 80.6%, indicating strong potential for the Seal 06DM-i Travel Version in international markets [4] - The company has set ambitious sales targets of 5.5 million electric vehicles domestically and 800,000 units internationally, with current completion rates of 39% and 58.8% respectively [4]