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中国汽车“二征”巴西,比亚迪开启新能源狂欢叙事
Jing Ji Guan Cha Wang· 2025-07-11 23:31
当地时间7月2日,在巴西巴伊亚州萨尔瓦多市的MAC艺术博物馆外,包括经济观察报在内的中国媒体守候在此,等待对巴西总统卢拉的采访。因时间关 系,此次采访没能成行。中国媒体目睹了巴西总统车队从院落中驶出大门的过程。在这个车队中,来自中国品牌比亚迪、奇瑞的汽车非常惹眼。其中一辆红 色的比亚迪唐,据称就是卢拉的座驾。 巴西总统车队 这是一次临时安排的采访。卢拉来到萨尔瓦多,是为了出席于当日举办的巴伊亚州独立日活动。当天萨尔瓦多市区有大量的民众身着民族服装,在热闹的音 乐鼓点和桑巴舞步中欢庆节日。在MAC艺术博物馆里,卢拉会见了比亚迪执行副总裁李柯。前一日(7月1日),比亚迪在巴伊亚州卡马萨里市的乘用车工 厂完成首车下线,李柯专程为此而来。 在比亚迪卡马萨里乘用车工厂下线仪式上,也有舞蹈演员表演了桑巴舞的欢迎仪式。这是一种象征,随着在巴西本地工厂的新车下线,比亚迪在巴西市场跳 起了属于自己的桑巴舞。 比亚迪巴西生产基地自2023年破土动工,至今刚过去15个月,该基地投资达55亿雷亚尔(折合人民币71亿元),其中的乘用车工厂将生产纯电动和插电式混 合动力车型,规划产能15万辆,预计为本地创造2万个就业岗位。 在海外设厂、 ...
汽车行业2025年7月投资策略:品密集上市有望提振板块景气度,建议关注财报行情
Guoxin Securities· 2025-07-11 10:39
证券研究报告 | 2025年07月11日 汽车行业 2025 年 7 月投资策略 优于大市 新品密集上市有望提振板块景气度,建议关注财报行情 销量跟踪:根据乘联会,2025 年 6 月全国乘用车市场零售 208.4 万辆,同比 增长 18.1%,环比增长 7.6%,1-6 月累计零售 1090.1 万辆,同比增长 10.8%; 6 月新能源乘用车市场零售 111.1 万辆,同比增长 29.7%,环比增长 8.2%; 1-6 月累计零售 546.8 万辆,增长 33.3%;上险数据看,6 月(6.2-6.29)国 内乘用车累计上牌 195.79 万辆,同比+18.4%;其中新能源乘用车累计上牌 103.71 万辆,同比+30.7%。 本月行情:6 月 CS 汽车板块下跌 0.13%,其中 CS 乘用车下跌 2.34%,CS 商用车下跌 0.25%,CS 汽车零部件上涨 0.92%,CS 汽车销售与服务上涨 1.42%,CS 摩托车及其它上涨 6.72%,同期沪深 300 指数上涨 2.5%,上 证综合指数上涨 2.9%,CS 汽车板块跑输沪深 300 指数 2.63pct,跑输上 证综合指数 3.03pct;汽 ...
汽车行业2025年7月投资策略:新品密集上市有望提振板块景气度,建议关注财报行情
Guoxin Securities· 2025-07-11 09:46
证券研究报告 | 2025年07月11日 汽车行业 2025 年 7 月投资策略 优于大市 新品密集上市有望提振板块景气度,建议关注财报行情 销量跟踪:根据乘联会,2025 年 6 月全国乘用车市场零售 208.4 万辆,同比 增长 18.1%,环比增长 7.6%,1-6 月累计零售 1090.1 万辆,同比增长 10.8%; 6 月新能源乘用车市场零售 111.1 万辆,同比增长 29.7%,环比增长 8.2%; 1-6 月累计零售 546.8 万辆,增长 33.3%;上险数据看,6 月(6.2-6.29)国 内乘用车累计上牌 195.79 万辆,同比+18.4%;其中新能源乘用车累计上牌 103.71 万辆,同比+30.7%。 本月行情:6 月 CS 汽车板块下跌 0.13%,其中 CS 乘用车下跌 2.34%,CS 商用车下跌 0.25%,CS 汽车零部件上涨 0.92%,CS 汽车销售与服务上涨 1.42%,CS 摩托车及其它上涨 6.72%,同期沪深 300 指数上涨 2.5%,上 证综合指数上涨 2.9%,CS 汽车板块跑输沪深 300 指数 2.63pct,跑输上 证综合指数 3.03pct;汽 ...
新能源清库:银河E8老款优惠5万,风云T9老款落地10万
车fans· 2025-07-11 00:29
Core Viewpoint - The article discusses the clearance sales of older car models, highlighting their cost-effectiveness and the significant discounts available for various models [1][29]. Group 1: BYD Models - The BYD Qin L DMI non-intelligent driving model has a clearance discount of 28,000, with the full price after subsidies ranging from 80,000 to 90,000 [2]. - The BYD Sea Leopard 06 DMI non-intelligent driving model has a guide price of 119,800, with a clearance price of 91,800 after a discount of 28,000 [5]. - The BYD Song L DMI non-intelligent driving model offers a clearance discount of 35,000, with final prices ranging from 90,000 to 100,000 [8]. - The BYD Han DMI non-intelligent driving model has a guide price of 175,800, with a clearance price of 141,800 after a discount of 34,000 [11]. - The BYD Tang DMI non-intelligent driving model has a clearance discount of 36,000, with final prices around 130,000 [14]. Group 2: Other Models - The Equation Leopard 5 non-intelligent driving model has a guide price of 239,800, with a clearance price of 217,800 after a discount of 22,000 [17]. - The Galaxy E8 old model has a clearance discount of approximately 48,000, with final prices ranging from 120,000 to 130,000 [20]. - The Wind Cloud T9 old model offers a guide price of 146,900, with a clearance price of 118,900 after a discount of 28,000 [23]. - The Wind Cloud A8L new model has a guide price of 129,900, with a clearance price of 101,900 after a discount of 28,000 [27]. Group 3: Market Dynamics - The article notes that the clearance models are primarily from the second half of 2024, with limited color availability and fast inventory turnover [29]. - It emphasizes that these clearance vehicles are a good purchase option, as they offer significant savings compared to new models, making them attractive for budget-conscious consumers [29].
比亚迪:全球化战略迈入新阶段 构建本土化产业协作模式
Zheng Quan Shi Bao Wang· 2025-07-10 13:51
Group 1: Global Expansion and Production Facilities - BYD has accelerated its global expansion with the inauguration of its first passenger car factory in Camasari, Bahia, Brazil, marking a new phase in its globalization strategy [1] - The company announced a total investment of 5.5 billion Brazilian Reais (approximately 7.1 billion RMB) for a large production complex in Brazil, which will have a planned capacity of 150,000 vehicles and create 20,000 local jobs [1] - In Cambodia, BYD is establishing its first electric vehicle production base, with a 521% year-on-year increase in orders expected by Q1 2025 [2] Group 2: Sales Performance and Market Position - Since entering the Brazilian market in 2021, BYD has seen continuous sales growth, becoming the top seller of electric vehicles in Brazil with over 20,000 units sold in Q1 2023 [1] - BYD ranked fourth in retail sales among car brands in Brazil as of May, achieving a market share of 9.7% [1] - In Japan, BYD's monthly registration volume surpassed 400 units for the first time, entering the top ten of imported car brands, largely driven by the strong performance of the SEALION7 model [3] Group 3: Product Development and Market Strategy - BYD launched the "Seagull" model in 15 European countries, marking its eighth electric vehicle introduction in Europe over the past three years [3] - The company plans to expand its product matrix in Japan by introducing plug-in hybrid vehicles and light electric K-Cars to meet local demand [3] - In Australia, BYD has established 46 stores across major cities, offering a full range of electric and hybrid vehicles [4] Group 4: Logistics and Transportation - BYD is developing its own fleet of automobile transport ships to enhance global delivery capabilities, with the sixth ship, "BYD CHANGSHA," recently launched [4] - The operational fleet has already transported over 70,000 BYD electric vehicles [4] Group 5: Financial Performance - BYD's overseas revenue reached approximately 160.2 billion RMB in the previous year, reflecting a year-on-year growth of 75.2% [5]
传小鹏汽车增程战略加速,和零跑、理想“抢饭碗”
Xi Niu Cai Jing· 2025-07-10 07:40
Group 1 - Xiaopeng Motors plans to launch two range-extended large vehicles, G9 and X9, in Q4 of this year, marking its entry into the range-extended market [2] - The company aims to implement a dual technology route of "pure electric + super electric" with its "Kunpeng Electric" initiative, which includes a pure electric range of 430 kilometers and 5C ultra-fast charging [2] - The introduction of range-extended models is significant for Xiaopeng Motors as it targets the sub-150,000 yuan market, competing directly with BYD Qin L EV and Leapmotor B01, while also preparing for overseas markets with weaker charging infrastructure [2] Group 2 - Xiaopeng Motors faced challenges in the past, including declining sales and product strategy missteps, leading to a drop in its market position from "Wei Xiaoli" to third place [3] - The launch of the MONA M03, priced between 119,800 and 150,000 yuan, has significantly boosted Xiaopeng's sales, with Q1 2025 deliveries increasing by 331% year-on-year, surpassing competitors [3] - Relying solely on the MONA M03 for sales is risky, as the price segment is highly competitive, with established players like BYD already having a cost advantage [3] Group 3 - The range-extended strategy is seen as a pragmatic choice for Xiaopeng Motors to enhance product competitiveness and drive sales, similar to strategies employed by competitors like Leapmotor and Deep Blue [4] - The range-extended vehicle market is experiencing significant growth, with sales reaching approximately 980,000 units from January to May 2025, reflecting an 82% year-on-year increase [4] - To succeed in the competitive landscape, Xiaopeng Motors must continue to innovate in technology, products, and brand strength while managing costs and supply chains effectively [4]
汽车行业周报:字节已产超千台物流机器人,特斯拉Q2产销量环比改善-20250710
Huaxin Securities· 2025-07-10 06:58
Investment Rating - The report maintains a "Buy" rating for the automotive industry, highlighting potential growth opportunities in the sector [10][42]. Core Insights - The logistics robot production by ByteDance has exceeded 1,000 units, indicating a significant growth trajectory with over 100% year-on-year increase in production [4]. - Tesla's Q2 2025 global deliveries reached 384,122 units, showing a quarter-on-quarter improvement of 14.09%, despite a year-on-year decline of 13.48% [5][7]. - The report emphasizes that 2025 is a pivotal year for robot application scenarios, suggesting that companies with platform-based layouts will have competitive advantages [5]. Summary by Sections Market Performance - The automotive sector's performance in the A-share market showed a 0.2% increase, lagging behind the broader market by 1.3 percentage points [15]. - The automotive industry PE (TTM) stands at 35.3, placing it in the 50.2% percentile over the past four years [24]. Industry Data Tracking and Commentary - In June 2025, the average daily retail of passenger cars reached 9.5 million units, reflecting a year-on-year growth of 3% [36]. - The wholesale statistics for June indicated a total of 247.3 million units, with a year-on-year increase of 14% [37]. Recommended Stocks - The report recommends several companies based on their potential in the humanoid robot and automotive sectors, including: - Shuanglin Co., Ltd. (300100.SZ) with a projected EPS of 1.24 for 2024 and a "Buy" rating [10]. - Leadrick (300652.SZ) with a projected EPS of 1.22 for 2024 and a "Buy" rating [10]. - Jianghuai Automobile (600418.SH) with a projected EPS of 0.12 for 2024 and a "Buy" rating [10]. Company Announcements and Industry News - The establishment of a joint venture by Baolong Technology to develop active suspension systems, indicating strategic moves in the automotive technology space [45]. - CATL's battery joint venture in Indonesia is set to produce 15 GWh of batteries, supporting the electric vehicle market [50].
比亚迪瞄准“冷门刚需”,海豹06DM-i旅行版押对了吗?
Tai Mei Ti A P P· 2025-07-10 01:03
必须承认,旅行车这个品类在中国市场的"存在感",长期处于朋友圈发几张国外瓦罐图、知乎答主讲讲 欧洲如何生活化用车的层面。叫好不叫座,已经是这个品类的标准开场白。而这一次,比亚迪选择在 10-15万元的主流价格带切入旅行车,显然是打算让"诗和远方"更接地气。 海豹06DM-i旅行版 近日,比亚迪正式发布了海豹06DM-i旅行版,起售价10.98万元。在一个看似"被冷落"的细分市场里, 老大哥比亚迪这次给了旅行车一个正儿八经的"插混"身份。 这是个值得打问号的命题。旅行车在中国至少要面对两个现实问题——一是用户认知还没补齐,二是文 化氛围仍不成气候。在消费者认知里,"尾巴长长"的车,仍然容易和"空间利用不充分"、"不如SUV显 高大"挂钩。这种市场惯性,不是一次上市发布会能完全逆转的。 比亚迪当然看到了这个问题,但它并不打算用营销"洗脑"来解决,而是企图用堆料、用真实用车场景下 的优势来打动用户。从配置上看,海豹06DM-i旅行版已经把一辆家庭用车能塞的东西几乎塞满了,尤 其冷暖冰箱、电尾门、座椅加热通风这些在20万+车型上才会出现的配置,在这里成了"入门即标配"。 这确实会让很多用户动心,尤其是那些觉得SUV越 ...
东风汽车宣布成立新公司,卓驭科技称Tier1需具备兜底能力|第一财经汽车日评
Di Yi Cai Jing· 2025-07-09 15:52
奕派科技成立后,奕派品牌、纳米品牌、风神品牌将紧密联动。 要闻提示 1、东风汽车宣布成立奕派汽车科技公司 2、卓驭科技CEO沈劭劼:Tier1需具备兜底能力 3、比亚迪首款旅行车上市 4、新款奇骏上市,东风日产稳住燃油车基盘 5、比亚迪与上海乐高乐园达成战略合作 2、卓驭科技CEO沈劭劼:Tier1需具备兜底能力 近期,卓驭科技CEO沈劭劼在一场论坛上表示,在10万元以下的车型中,消费者对辅助驾驶功能的需求 相对较弱,更关注车辆的其他基本性能和性价比。在价格相对较高的车型,消费者开始对辅助驾驶功能 表现出浓厚的兴趣。作为Tier1供应商需要具备兜底能力,对智能辅助驾驶子系统的各个环节可能出现 的问题负责。这不仅要求企业在技术上具备深厚的积累和实力,还需要在供应链管理、资源整合等方面 也有综合能力。 一财点评:随着汽车市场智能化需求增加,辅助驾驶功能的平权问题越发受到重视。当前,辅助驾驶平 权仍面临诸多技术挑战和协同难题,需要车企与上下游共同解决。沈劭劼提到,要实现辅助驾驶的真正 平权,解决技术挑战是前提条件。而随着技术的不断突破和进步,预计在一年内有望在中算力方案中实 现对高难度场景的有效应对,从而推动辅助驾 ...
比亚迪经销商大会
数说新能源· 2025-07-09 07:57
Automotive Dealer Strategy - SKU Streamlining: The number of configurations for single models has been reduced from 4-5 to 2-3 (e.g., Qin Lev/Seagull 06EV has only 3 versions) to optimize the supply chain, reduce inventory complexity, and enhance product competitiveness [4] - Inventory Break Mechanism: Immediate cessation of shipments when inventory exceeds warning levels to alleviate financial pressure on dealers and enhance operational flexibility [4] - Accelerated Rebate Payments: Shortening the rebate cycle and expediting fund allocation (personally supervised by Wang Chuanfu) to stabilize the pricing system and ensure dealer profitability [4] - Terminal Price Control: Managing discount levels and optimizing promotional policies to prevent vicious competition and ensure sustainable profits [4] International Market Dynamics - Indonesia Market: The first dealer conference was held, signing long-term service commitments, and traditional dance performances were used to strengthen brand cohesion [4] - Americas Market: 170 dealers experienced the Tengshi Z9GT/Yangwang U8, with a focus on expanding into European, North American, and South American markets, alongside tea ceremony activities to promote Chinese culture [4] Other Business Lines - Forklift Business: Targeting an annual sales revenue of 5 billion yuan, with strategies focused on electric forklift technology upgrades and intelligent logistics solutions, aiming to expand into high-end markets in Europe, the United States, and Japan [4]