Core Viewpoint - The company reported a positive performance in its 2025 semi-annual report, with significant year-on-year growth in revenue and net profit, indicating a strong operational recovery and effective cost management strategies [1][2]. Group 1: Financial Performance - In the first half of 2025, the company achieved revenue of 840 million yuan, a year-on-year increase of 9.3%, and a net profit attributable to shareholders of 130 million yuan, up 18.1% [1]. - For Q2 2025, the company reported revenue of 470 million yuan, reflecting a year-on-year growth of 13.5%, and a net profit of 90 million yuan, which is a 31.4% increase compared to the same period last year [1]. - The company's non-net profit for Q2 was 60 million yuan, showing a year-on-year increase of 24.3% [1]. Group 2: Store Expansion and Performance - As of the end of Q2 2025, the company had a total of 5,685 franchise stores, with a net increase of 41 stores from the previous quarter [1]. - The company’s franchise revenue for Q2 reached 350 million yuan, a year-on-year increase of 10.5%, with a focus on store expansion and maintaining a stable closure rate [1]. - The average revenue per store from takeout services increased by nearly 40% year-on-year, attributed to competitive online sales strategies [1]. Group 3: Cost Management and Profitability - The gross profit margin for Q2 was 28.2%, an increase of 1.9 percentage points year-on-year, primarily due to a decrease in pork raw material costs [2]. - The company’s Q2 net profit margin was 20.3%, up 2.8 percentage points year-on-year, while the non-net profit margin was 13.4%, reflecting a 1.2 percentage point increase [2]. - Operating expenses showed a slight increase, with the sales expense ratio decreasing by 0.5 percentage points due to reduced store renovation subsidies and other costs [2]. Group 4: Strategic Initiatives and Future Outlook - The company is progressing with its goal of opening 1,000 new stores by 2025, and has successfully partnered with a well-known local brand to enhance supply chain efficiency [3]. - The company expects continued double-digit growth in its group meal segment due to expanded customer channels and strategic partnerships [3]. - Revenue projections for 2025-2027 are estimated at 1.9 billion, 2.12 billion, and 2.29 billion yuan, with corresponding net profits of 290 million, 320 million, and 350 million yuan, indicating steady growth [3].

Investment Rating - The report maintains a "Buy" rating for the company, expecting a relative increase of over 20% in stock price compared to the market benchmark within the next six months [7][22]. Core Insights - The company reported a revenue of 835 million yuan for the first half of 2025, reflecting a year-on-year growth of 9.31%. The net profit attributable to shareholders was 132 million yuan, up 18.08% year-on-year, indicating a strong performance [2]. - The company is experiencing steady growth in its group meal business and is expanding its store network, with a net increase of 542 franchise stores in the first half of 2025 [3][4]. - The company's gross margin improved to 27.01% in the first half of 2025, up 0.84 percentage points from the previous year, showcasing effective cost control and operational efficiency [5]. Financial Performance Summary - In the first half of 2025, the company's revenue from franchise sales, direct sales, and group meals was 613 million yuan, 11 million yuan, and 199 million yuan respectively, with group meal sales showing a significant growth of 18.99% year-on-year [4]. - The company achieved a single-store revenue of 107,800 yuan in the first half of 2025, with a notable rebound in the second quarter, where it reached 61,200 yuan, marking a 2.7% year-on-year increase [6]. - The company forecasts net profits of 276 million yuan, 304 million yuan, and 335 million yuan for 2025, 2026, and 2027 respectively, with corresponding price-to-earnings ratios of 19, 18, and 16 [7][8]. Regional Performance - The company saw revenue growth across various regions, with East China, South China, Central China, and North China generating revenues of 687 million yuan, 72 million yuan, 49 million yuan, and 25 million yuan respectively in the first half of 2025 [4]. - The East China region experienced rapid growth, primarily due to the consolidation of the "Qinglu" brand stores, which added 504 stores to the company's portfolio [4]. Cost Management and Profitability - The company has optimized its sales and research expenses, leading to a decrease in sales expense ratio to 3.96% and research expense ratio to 0.69% in the first half of 2025 [5]. - The net profit margin improved to 15.77%, up 1.17 percentage points year-on-year, indicating enhanced profitability [5].