炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ （来源：研报虎） 事件：公司发布2025年半年报，25H1实现营业收入8.4亿元，同比+9.3%；实现归母净利润1.3亿元，同 比+18.1%；实现扣非净利润1.0亿元，同比+15.3%。单季度看，25Q2实现营业收入4.7亿元，同比 +13.5%；归母净利润0.9亿元，同比+31.4%；扣非净利润0.6亿元，同比+24.3%。 Q2单店收入回正，闭店率环比持平。25Q2公司特许加盟实现收入3.5亿元，同比+10.5%，具体来看：1) 拓店：截至25Q2末公司共5685家加盟门店，环比Q1末净增41家(增加316家，减少275家)，其中巴比净 增47家，非巴比净增-6家，巴比品牌实现单季度净开，闭店率短期仍延续Q1趋势；2)单店：经测算Q2 单店收入实现小个位数增长，预计主因外卖大战贡献线上增量、公司主动优化调整，上半年公司加盟门 店外卖实际到账平均单店收入实现同比增长近40%。 团餐表现亮眼，大客户与零售业务协同突破。25Q2公司团餐实现收入1.1亿元，同比+26.2%，主因大客 户与零售业务实现协同突破，其中去年新开拓的定制馅料上半 ...

Core Viewpoint - The first Yonghui Supermarket "Fat Donglai" model reform store in Guangzhou's city center will open in late September, aiming to enhance quality consumption among mainstream Chinese families and the younger generation [1] Group 1: Store Details - The store is located in Haizhu District's Liying Plaza, a central hub with convenient access via Metro Lines 3 and 8, making it easy for consumers to experience the "Fat Donglai" quality [1] - This store is the first "Fat Donglai" model reform store in Guangzhou's city center and the third in the city overall [1] Group 2: Product Offering - Over 80% of the store's product structure will feature "Fat Donglai" products, including a dedicated area for self-owned brands and a specialty brand pavilion covering all essential categories like fresh produce and grains [1] - The fresh produce section will focus on direct sourcing of seasonal fruits from production areas, such as Xinjiang's plums, Hami melons, and grapes, along with high-quality organic vegetables [1] - The seafood section will be upgraded to offer fresh catch and processing services, while the store will also cater to young consumers with a selection of well-known domestic and international brands, enhancing areas for baked goods, ready-to-eat meals, and snacks [1]

Core Insights - The first "Fat Yonghui" store in Guangzhou's city center will open in late September, marking a strategic project for Yonghui Supermarket [1] - This store will adopt over 80% of the product structure from the "Fat Donglai" model, featuring a dedicated area for its own brand and specialty products [3] Product Offering - The store will cover all essential categories, particularly fresh produce, with a focus on direct sourcing of seasonal fruits and high-quality organic vegetables [3] - Seafood offerings will include fresh catch and processing services, while the bakery and ready-to-eat sections will cater to younger consumers with popular domestic and international brands [3] Operational Strategy - Yonghui Supermarket will implement a daily freshness policy for perishable items, ensuring product safety and quality [3] - The store design will enhance the shopping experience with low shelves and wide aisles, along with an expanded checkout area to improve efficiency [3] Customer Experience - The store will offer over 30 convenience services, including rest areas, free tea, and handwashing stations, along with thoughtful amenities like wet hand dryers and thermal bags [3] - The focus is on providing high-quality, affordable products and detailed services to meet the needs of mainstream Chinese families [5] Expansion Plans - As of August 1, Yonghui has completed over 150 store transformations to the "Fat Donglai" model, with plans to exceed 208 by the end of September and reach 300 by the Lunar New Year in 2026 [5]

Core Insights - The first "Pang Yonghui" model store of Yonghui Supermarket in Guangzhou's city center is set to open in late September, marking a strategic project for the company [2] - The store will feature over 80% of its products based on the Pang Yonghui model, including a dedicated area for Pang Yonghui's own brand and specialty products [2] - Yonghui Supermarket aims to enhance product quality control and ensure freshness through strict standards and daily inventory checks [2][3] Group 1 - The new store will focus on fresh produce, including direct-sourced seasonal fruits and high-quality organic vegetables, along with upgraded seafood services [2] - Yonghui Supermarket plans to optimize the shopping experience with low shelves, wide aisles, and an expanded checkout area to improve efficiency [3] - The store will offer over 30 customer convenience services, including a resting area, free tea, and handwashing stations, along with various thoughtful facilities [3] Group 2 - Yonghui Supermarket has completed over 150 store transformations to the Pang Yonghui model and plans to exceed 208 by the end of September, aiming for 300 by the Lunar New Year in 2026 [3]

Core Insights - The first "胖东来模式" reform store of Yonghui Supermarket in Guangzhou's central urban area is set to open at Liying Plaza in Haizhu District by the end of September, targeting high-quality consumption among mainstream Chinese families and the younger generation [1] - The store will feature over 80% of products from the "胖东来" product structure, including a dedicated area for "胖东来" private label and specialty brands, covering essential categories like fresh produce and grains [1][2] - Yonghui Supermarket has completed over 150 store reforms under the "胖东来模式" and plans to exceed 208 by the end of September, aiming for 300 by the Lunar New Year in 2026 [2] Product and Service Enhancements - The store will emphasize fresh produce with direct sourcing of seasonal fruits and high-quality organic vegetables, alongside upgraded seafood sections offering fresh catch and processing services [1] - Yonghui Supermarket is committed to quality control throughout the supply chain, implementing strict product entry standards and daily freshness checks for perishable items [2] - The shopping environment will be enhanced with low shelves and wide aisles for a more transparent shopping experience, along with over 30 customer convenience services including rest areas and free beverages [2] Market Positioning - The store aims to cater to the needs of young consumers by offering small packaging, high quality, and cost-effectiveness without membership fees, aligning with the preferences of mainstream Chinese families [2]

Core Viewpoint - Baba Food, known as the "first stock of buns," is facing challenges with declining store revenue and high closure rates, despite plans to open 1,000 new stores this year and pursue investment and acquisition projects to enhance market share [1][10]. Financial Performance - Baba Food's revenue for 2022-2024 is projected at 1.525 billion, 1.630 billion, and 1.671 billion yuan, with year-on-year growth rates of 10.88%, 6.89%, and 2.53% respectively. Net profit for the same period is expected to be 223 million, 213.7 million, and 277 million yuan, with growth rates of -29.06%, -4.04%, and 29.42% [3][4]. - In Q1 of this year, Baba Food's revenue increased by 4.45% to 370 million yuan, while net profit decreased by 6.13% to 37 million yuan, attributed to stock fluctuations in Dongpeng Beverage [3][4]. Store Operations - Baba Food has maintained an annual opening of over 1,000 stores in the past three years, but the number of closures has significantly increased, with over 900 stores closed last year. The total number of stores only grew by 100 due to high closure rates [1][3]. - The average revenue per franchise store has declined from 254,500 yuan in 2022 to 242,300 yuan in 2024, contributing to the high closure rate of franchise stores [5][6]. Revenue Sources - In 2024, revenue from franchise stores is expected to decrease by 0.42% to 1.246 billion yuan, accounting for 74.57% of total revenue. Direct store revenue is projected to drop by 22.83% to 21.02 million yuan, while group meal sales are expected to grow by 15.31% to 380 million yuan, making up 22.74% of total revenue [4][6]. Market Strategy - Baba Food plans to open 1,000 new stores this year through both organic growth and acquisitions, including a partnership with Qinglu to enhance its brand presence [10][11]. - The company aims to stabilize single-store revenue by implementing a fresh food strategy, optimizing store layouts, and enhancing marketing efforts [10][11]. Competitive Landscape - The competitive environment has intensified, with a notable increase in the number of small restaurants entering the bun market, leading to higher closure rates among franchisees [11].

Core Insights - The opening of the first Yonghui Supermarket in Dengfeng, which is also the 10th store to undergo transformation under the "Pang Donglai" model, marks a significant step in the upgrade of offline retail as the "6.18" online shopping festival ignites consumer enthusiasm [1][2] Group 1: Store Transformation - The store underwent a 39-day deep renovation, closing on May 10 and reopening on June 18, focusing on optimizing product structure, enhancing shopping environment, improving service details, and deepening employee care [1] - The store's layout was redesigned to eliminate forced traffic flow, significantly widening aisles and standardizing the height of central shelves to 1.6 meters, creating a more open shopping space [1] - The checkout area was expanded to improve transaction efficiency, and dedicated sections for "Pang Donglai" and Yonghui's private label products were established, enhancing the immersive shopping experience [1] Group 2: Product and Pricing Strategy - The product structure of the store now aligns with 80% of the "Pang Donglai" model, with 12,257 original SKUs reduced by 7,584, and 6,276 new products added, resulting in a new product ratio exceeding 57.4% [1] - Imported products account for 15% of the offerings, while the proportion of fresh food items, including baked goods and cooked food, increased from 5% to 20% [1] - The store adopted a direct procurement model to shorten the supply chain and ensure reasonable pricing based on costs [1] Group 3: Quality Control and Customer Service - The store implemented a full-chain quality control management system, ensuring product safety and freshness, particularly for perishable items [2] - Customer service enhancements include a rest area, free tea, handwashing stations, and over 20 thoughtful facilities, along with services like live fish oxygenation and fresh meat processing [2] Group 4: Employee Welfare and Training - Employee average salary increased from 3,000 yuan to 5,000 yuan, with daily working hours strictly controlled at 8 hours, and benefits such as 10 days of paid annual leave after one year of service [2] - Employees received practical training at existing "Pang Donglai" or Yonghui transformed stores, enhancing their professional skills through a structured training system [2] Group 5: Expansion Plans - Since the announcement of the nationwide store transformation strategy in May 2024, Yonghui Supermarket has completed one year of "Pang Donglai" style quality upgrades, with the number of transformed stores reaching 105 after the opening of the Dengfeng store [2] - The company aims to exceed 150 transformed stores by the end of July and plans to complete the transformation of 300 stores by the Lunar New Year in 2026 [2]