Core Viewpoint - The event "Golden Autumn Apple Red E-commerce Helps Farmers Benefit Thousands of Families" in Yijun County aims to promote local apple sales through e-commerce, enhancing the integration of online and offline sales channels [1][3]. Group 1: Event Overview - The event was held on October 22 at the Yao Sheng Town E-commerce Service Center, organized by various local government departments and associations [1]. - Local influencers, e-commerce practitioners, and farmers participated to boost the apple industry and attract attention to the event [1][3]. Group 2: Industry Significance - The apple industry is highlighted as Yijun's "golden signboard," with a focus on leveraging e-commerce to overcome geographical limitations and enhance sales [3]. - The county's Economic and Trade Bureau encourages farmers to adhere to green production standards and collaborate with e-commerce professionals to promote high-quality development in the apple industry [3]. Group 3: Sales and Marketing Strategies - Farmers shared their experiences in e-commerce sales, emphasizing the journey from quality production to successful sales, resonating with e-commerce practitioners [3]. - A live streaming session was conducted, showcasing the event and promoting the advantages of Yijun apples, leading to a significant increase in online orders [5]. Group 4: Future Directions - The registration of "Yijun Apple" as a national geographical indication is expected to further enhance the apple industry's quality and sales [5]. - The Economic and Trade Bureau plans to deepen the integration of e-commerce and agriculture, aiming to expand the reach of quality agricultural products [5].

Core Insights - The People's Bank of China (PBOC) has been actively supporting the apple industry in Yijun, with 90% of local residents' income derived from this sector [1][4] - Since 2002, PBOC has implemented 110 assistance projects in Yijun, investing over 58 million yuan to boost local development [1][4] - The focus of assistance has been on integrating poverty alleviation with rural revitalization, with over 70% of projects aimed at industrial support [4] Group 1: Agricultural Development - PBOC has established a service base for apple production and sales, enhancing farmers' confidence in apple cultivation [1][4] - The bank has invested in disaster prevention infrastructure, including 220 acres of high-standard orchards and the first set of automatic sorting machines in the county [4][10] - Plans for 2025 include the construction of a 2,210 square meter apple trading market to facilitate sorting and trading during harvest season [4][10] Group 2: Economic Diversification - PBOC is promoting online sales channels for agricultural products and organizing promotional activities to boost consumption [5][6] - The establishment of a comprehensive logistics center for rural products aims to enhance the distribution of Yijun apples [5][6] - Investment in the local tourism and cultural sectors, including the renovation of educational facilities, supports the integration of agriculture with tourism [5][6] Group 3: Financial Support and Innovation - PBOC has developed a "Yijun Model" for inclusive finance, enhancing financial service capabilities in the region [9][10] - The bank has issued 1.008 billion yuan in various monetary policy tools over the past three years, leading to a 42.3% increase in county loans [10][11] - Innovative financial products, such as software copyright pledge loans, have been introduced to support local businesses [9][11] Group 4: Social Welfare and Community Development - PBOC has built 18 standardized village health clinics to improve healthcare access in rural areas [12] - Support for elderly care facilities and educational institutions has been prioritized, with significant funding allocated for infrastructure improvements [12][13] - The bank's ongoing commitment to community engagement includes regular visits and collaborative events to discuss rural revitalization strategies [13]