羊城晚报讯 记者徐炜伦报道：1月31日，位于广州白云区三元里大道的卜蜂莲花三元里店，在闭店调改 两个多月后正式重张开业。据了解，此次调改并非企业自主调整，而是与被誉为"零售界天花板"的胖东 来（河南省许昌市胖东来商贸集团有限公司）开展深度合作。该店也成为胖东来在华南地区全面指导调 改的首家超市。 超万件新品上架 当日9时30分，卜蜂莲花三元里店正式开业。众多等候已久的街坊进入场内，LED巨幕、开阔通透的购 物动线、琳琅满目的商品陈列、智能高效的收银系统，让人耳目一新。 另外，该店烘焙区全面对标胖东来中央厨房的生产标准，坚持零添加剂策略，全面停用脱氢乙酸钠、代 可可脂、氢化植物油等成分；完整引入了从底妆、彩妆到香氛的彩妆品类全线产品；肉类区借鉴胖东来 运营逻辑，精细化处理，仅猪肉就细分出30多个单品。 "空间宽敞，光线明亮，走起来一点都不挤。"家住松柏东街的李阿姨表示，"这里有直饮水、洗手台、 宠物寄存处，连冰块都能免费取，对我们带孙子或遛狗的家庭太友好了。" 年轻白领张先生则在粮油区驻足，仔细查看一瓶麻油上的"DL"标识，"看到这个标识就知道是胖东来自 有品牌，选品明显更讲究，不只是便宜，而是真正挑得好、用得 ...

Core Viewpoint - The collaboration between the founder of Pang Donglai and Jiu Gui Jiu has sparked significant market interest, leading to a notable increase in Jiu Gui Jiu's stock price despite a substantial decline in its financial performance [2][3]. Group 1: Stock Performance - Following the announcement of the collaboration, Jiu Gui Jiu's stock price rose by 18.73% by July 16, while no other liquor stocks exceeded a 10% increase during the same period [2]. - The best-performing liquor stock, Luzhou Laojiao, only saw a 6.98% increase in the same timeframe, highlighting Jiu Gui Jiu's exceptional market attention [2]. Group 2: Financial Performance - Jiu Gui Jiu's half-year earnings forecast revealed a projected revenue of only 560 million yuan, representing a year-on-year decline of 43% [2]. - The net profit is expected to be between 8 million and 12 million yuan, reflecting a staggering year-on-year drop of 90% to 93%, marking a ten-year low for the company [2]. Group 3: Industry Challenges - The significant decline in Jiu Gui Jiu's performance is attributed to multiple factors, including intense competition from major liquor brands, rapid channel expansion leading to high inventory levels, and a lag in brand marketing strategy compared to industry leaders [3]. - The current market environment is characterized by inventory reduction and price stabilization efforts, which have further pressured smaller liquor companies like Jiu Gui Jiu [3]. Group 4: Market Outlook - The market remains optimistic about the collaboration with Pang Donglai, primarily due to the success of the "Freedom Love" product previously launched with Baofeng Liquor, which achieved sales of 400 million yuan last year [3][4]. - Analysts believe that leveraging Pang Donglai's high customer traffic and brand influence could help Jiu Gui Jiu overcome its sales challenges, although long-term brand strength remains to be validated [4].