齐鲁晚报·齐鲁壹点 王赟 这个十月，山东的雨仿佛开了"自动续费"套餐，而且还"下得认真"，恍然江南，细雨中再读宋人李璮的 《水龙吟》，那句"不如易腔改调"，今天的夜话就继续说说如雨般连绵不绝的零售业"调改"那些事儿。 这次节后的公开数据显示，双节期间永辉全国调改店整体销售额同比增长超100%，买单客流同比提升 超80%，大闸蟹、蟹卡销售额同比增长超10倍，门店出炉的月饼更是吸引众多顾客选购，中秋节前后销 售额同比去年提升超12倍。 未来三年孵化100个亿元级单品也是改革组极力推动的重要的一项。在任意一家调改后的永辉超市，永 辉优选、永辉定制、YHBakery等自有品牌的产品被放在了显眼的货架上。 此前，叶国富曾公开表示，未来零售业要跟制造业一块向制造开发型零售转型。每一个零售商要跟供应 商一起，要有产品开发、设计能力，而不是简单地把产品拿到货架上买卖。 这个10月开始，"全运会""广交会"的风已气势如虹，"商城"广州也在10月1日迎来了一场"隐形商 战"——永旺天河城店以AEON STYLE全新业态重装开业，门店面积仅为原来的三分之一左右。不过， 《2025中国零售渠道演变趋势》报告也显示，中国线下零售渠道正 ...

这个十月，山东的雨仿佛开了"自动续费"套餐，而且还"下得认真"，恍然江南，细雨中再读宋人李璮的 《水龙吟》，那句"不如易腔改调"，今天的夜话就继续说说如雨般连绵不绝的零售业"调改"那些事儿。 这个10月开始，"全运会""广交会"的风已气势如虹，"商城"广州也在10月1日迎来了一场"隐形商 战"——永旺天河城店以AEON STYLE全新业态重装开业，门店面积仅为原来的三分之一左右。不过， 《2025中国零售渠道演变趋势》报告也显示，中国线下零售渠道正加速向"小型化、生鲜化、折扣化"演 进。此前，关于永旺天河城店的消息，有说撤场的，有说将被永辉胖东来调改店取代的。有意思的是， 同在10月1日，永辉超市中华广场店以"胖东来模式"第二店身份亮相越秀区。 说到这，想先说两位和广东有关和超市有关的"叶"姓企业家。 先说叶志坚，人称"坚叔"，1951年出生于东莞，年少就辍学在东莞石龙镇街边卖麦芽糖。这里多说两 句，今年暑期，电影《捕风追影》让观众们的视线聚焦到了拍摄地之一——广州番禺，原址是始建于 1934年的老糖厂。1990年，39岁的叶志坚被任命为东莞市糖酒集团总经理，并创办了美宜佳的前身—— 美佳超市，被称作是中国本 ...

人民财讯9月15日电，中信证券研报称，当前零售调改步入深水区，多家民营零售企业已完成管理变 革，以更为彻底的方式推动业态转型；类"胖改"超市调改模型数战告捷，或可作为区域调改参照样板； 传统百货业态主要面临全国连锁商业购物中心的挑战，暂无调改的"标准答案"，聚焦提效减亏、深挖相 对优势；展望中长期企业有望依托渠道品牌延伸能力圈，在自有商品、供应链等领域拓增量。掘金于变 局：1.机制灵活、积极调改的企业或有更高胜率；2.重点关注区域龙头的类"胖改"超市调改，数据兑现 层面或有更高确定性；3.积极关注9月及"十一"假期即将迎来的门店调改及线下大促旺季销售情况。 ...

Group 1 - Metro opened its first "Fat Transformation Store" in Beijing, adopting a "wide category, narrow product" strategy with approximately 8,000 SKUs and a product turnover rate of 55% [8] - JD.com completed the acquisition of Hong Kong's Jia Bao Supermarket, marking its entry into the Hong Kong physical retail market, with over 90 stores and more than 1,000 employees [10] - JD.com's Q2 revenue reached 356.7 billion yuan, a year-on-year increase of 22.4%, with net profit of 6.2 billion yuan, down from 12.6 billion yuan in the same period last year [12] Group 2 - Multi-Point Smart achieved revenue of 1.078 billion yuan in the first half of 2025, a year-on-year increase of 14.8%, with a net profit of 62.17 million yuan [15] - Carrefour China rebranded its WeChat account from "Carrefour China" to "CACIOUS," which is the name of its private label [18] - The snack brand "Good Want to Come" joined Taobao Flash Sale, achieving over 200% growth in order volume for three consecutive months [19] Group 3 - Hema Fresh opened its first store in Zibo, Shandong, with a planned expansion of nearly 100 stores in the fiscal year, aiming to exceed 500 stores [20] - Xiaomi expanded its presence in Africa by opening a direct store in Morocco and plans to train 1,000 overseas talents in AIoT business over the next 3-5 years [22] - In July, China's national catering revenue reached 450.4 billion yuan, a year-on-year increase of 1.1% [23] Group 4 - Yonghui Supermarket completed the renovation of its Beijing Jiugong store, becoming the 156th renovated store, with a product turnover rate of nearly 50% [24] - JD.com will open its first outlet store in Northwest China on August 22, transforming a department store into a 24-hour commercial complex [27] - Weilian's total revenue for the first half of 2025 was 3.483 billion yuan, a year-on-year increase of 18.5%, with vegetable product revenue growing by 44.3% [28]

Investment Rating - The industry investment rating is maintained as "Add" [5] Core Viewpoints - The retail sector shows a stable overall performance in 2025, with some companies demonstrating positive trends. The second quarter earnings forecasts are being disclosed, and companies are actively positioning themselves for growth [8] - The new consumption landscape remains vibrant, with key players such as Gu Ming, Cha Bai Dao, and others expected to perform well [8] - Retail transformation continues, with traditional retailers like Yonghui Supermarket and others making significant adjustments to their operations [8] Summary by Sections Retail Sector - In June 2025, the total retail sales of consumer goods reached 42,287 billion yuan, with a year-on-year growth of 4.8%, which is in line with expectations. Excluding petroleum and automotive factors, the retail sales of consumer goods amounted to 35,702 billion yuan, with a year-on-year growth of 4.1% [1] - Various categories showed different growth rates, with essential goods like food and beverages increasing by 8.7%, while optional categories like furniture and automobiles experienced a slowdown [1] Tourism and Hospitality - The tourism sector is expected to see a decline in visitor numbers and revenue growth in Q2 due to various factors, but companies are improving their capabilities through IP, products, and marketing [2] - The hotel sector is showing signs of improvement, with Jin Jiang Hotels forecasting a net profit of 3.2-3.6 billion yuan for Q2, despite a year-on-year decline of 50.7%-44.7% [2] Food and Beverage - Some restaurant brands have shown positive performance in June, with Guoquan expecting a core operating profit of 1.8-2.1 billion yuan for H1 2025, reflecting a year-on-year increase of 44%-68% [3] - The tea beverage sector is anticipated to benefit in Q3, maintaining relatively high growth rates [3] Retail Transformation - Traditional retail companies are undergoing significant transformations, with Yonghui Supermarket adjusting 124 stores and closing 227 in the first half of 2025 [4] - Specialized chains like mother and baby stores and Miniso are expected to see improved growth rates in Q2 [4] Cross-Border Trade - The small commodity city in Yiwu has seen strong demand in the潮玩 and skincare sectors, with bidding results exceeding expectations [7] - The overall growth rate of the cross-border sector may experience a slight decline due to varying tariff impacts [7] Investment Recommendations - Key companies to watch include Yonghui Supermarket, Chongqing Department Store, and others in the retail transformation space [8] - In the tourism sector, companies like Xiangyuan Cultural Tourism and Songcheng Performance are expected to perform well [8]

Investment Rating - The industry investment rating is maintained as "Increase" [5] Core Viewpoints - The domestic tourism market shows a steady recovery with significant growth in various segments, including local travel, cultural heritage experiences, and family-oriented trips [3][4] - The overall consumer market is experiencing stable growth, with notable increases in sales across various retail sectors during the Dragon Boat Festival [4] - The tourism sector remains vibrant, with a marked increase in inbound tourism orders and significant growth in ticket sales for attractions [3][4] Summary by Sections Travel Data - During the Dragon Boat Festival, 119 million domestic trips were made, a year-on-year increase of 5.7%, and a 26.7% increase compared to 2019 [1] - Total domestic tourism expenditure reached 42.73 billion yuan, up 5.9% year-on-year, and 8.6% compared to 2019 [1] Hotel and Accommodation - High-star hotels in county areas saw a 73% increase in one-stop package bookings, with family-oriented bookings making up 33% [2] - The demand for high-end hotels and boutique accommodations has risen significantly during the holiday [3] Local and Cultural Tourism - Local and surrounding travel accounted for 64% of trips during the holiday, with a notable increase in demand for high-end hotels and vacation rentals [3] - Cultural heritage experiences related to the Dragon Boat Festival saw a 2.5 times increase in search volume for related keywords [3] Consumer Market Performance - Key retail sectors in Beijing achieved sales of 4.18 billion yuan during the holiday, a 1.6% increase year-on-year [4] - The restaurant sector in Beijing experienced nearly a 10% growth in consumption during the holiday [4] Inbound Tourism - A total of 5.907 million people crossed borders during the holiday, marking a 2.7% increase year-on-year [3] - Inbound tourism orders saw a nearly 90% increase compared to the previous year [3]