6月29日，胖东来创始人于东来在抖音上透露"酒鬼酒・自由爱"即将面世销售后，股价还在底部震荡的酒鬼酒如同"打了鸡血"，开启了一波凌厉的上涨攻 势。 据Wind数据统计，截至7月16日，酒鬼酒自于东来宣布合作后股价累计上涨18.73%。而除了酒鬼酒外，同期没有一只白酒股的股价涨幅超10%，表现最佳 的泸州老窖在此期间累计涨幅也仅为6.98%，酒鬼酒可谓既赚了眼球，也赢得了市场的广泛关注。 7月14日，酒鬼酒发布的半年度业绩预告如同一颗"重磅炸弹"，彻底"引爆"了资本市场的担忧。酒鬼酒预计上半年营收仅5.6亿元，同比暴跌43%；净利润 仅为800万—1200万元，同比降幅高达90%—93%，创下近10年新低。 【此前报道：】 对此，酒鬼酒解释，上半年受多重因素影响，白酒企业经营进一步承压，马太效应下中小酒企压力更大，经销商回款意愿谨慎。 据不完全统计，宝丰"自由爱"系列产品单日销售量在3000—4000箱，而在节假日可能高达约7000箱，庞大的销售量让合作方宝丰酒业从濒临倒闭变为跻身 清香型酒企的"第二梯队"。 根据行业披露，宝丰酒业通过代工生产"自由爱"在2024年获得约5亿元销售额。 酒类分析师蔡学飞认为：" ...

Group 1: Sam's Club Controversy - Sam's Club faces backlash from members due to the introduction of "Holly Friend Pie," which has led to dissatisfaction over recent product adjustments [1] - The selection strategy has shifted, with popular items being removed while new products from brands like Holly Friend, Wei Long, and Xu Fu Ji are added [1][2] - Quality control issues have compounded the controversy, as consumers express concerns over the taste of new products [1] Group 2: Strategic Importance of Sam's Club - Sam's Club has become a significant revenue source for Walmart, with net sales in China reaching $6.7 billion (approximately 48.02 billion RMB), a year-on-year increase of 22.5% [2] - Comparable sales grew by 16.8%, and e-commerce sales surged by 34%, indicating strong growth momentum for Sam's Club and its online business [2] - Over the past 12 months, Sam's Club has opened 7 new stores, highlighting its role as a rare growth channel amid market fluctuations [2] Group 3: Brand Dynamics with Sam's Club - Brands are increasingly reliant on Sam's Club's supply chain and quality control, which gives Sam's Club significant influence over product offerings [3] - There is a risk for brands to become mere outsourcing partners, losing pricing power as they collaborate exclusively with Sam's Club [3] - However, some brands assert they maintain a degree of control in partnerships, leveraging insights from social media platforms for consumer understanding [4][5] Group 4: Market Performance Indicators - The Shanghai Consumer 80 Index closed at 4756.53 points, with a gain of 0.44% on July 14 [7]

文 | 酒管财经 2025年上半年过完了，几大外资酒店集团在中国市场会员拉新的动静不小，让圈里圈外沸腾了好一段时间。 原来，大家整天吵着在国内市场不行的国际联号，依然具有很强的"热搜"体质。 一个不争的事实是，外资酒店集团的市场影响力、品牌力，虽然在短期内依然无法被超越，但本土与他们之间的差距已在不断缩小。 放到这个范畴上看，这个话题就有意思了：外资酒店在渠道策略上究竟是怎么想的？谁才是外资酒店集团的"白月光"？为什么在不同平台预订获得的权益 有区别？影响这些差异背后的核心逻辑又是什么？ 外资酒店集团为何开始"不再专一"？ 在十几年前，如果你是国际酒店品牌的金卡级别会员，某种程度是一种身份的象征。发展到现在，这种属性依然存在，只是逐渐在弱化。 为啥？ 一方面，会籍覆盖人群经过了一段呈指数级增长的爆发期，比较明显的就是跟国际酒店集团会员打通、权益合作的平台增加了。 从最早的飞猪、支付宝，再到之后的滴滴、航空公司，以及当下的美团等，越来越多的平台开始或多或少从会员权益上和外资酒店集团达成合作。 年轻消费者对于"洋大牌"逐渐祛魅，外资酒店集团在过去拥有的身份标签逐渐弱化。本土酒店集团凭借更懂本地人、更愿意迎合用户需 ...

Group 1 - JD.com launched a dedicated automotive event on June 9, 2025, featuring significant discounts from vehicle selection to ownership [1] - The high-end brand IM Motors officially entered JD.com, with its flagship store opening and popular models like LS6 and L6 available for purchase [1] - The IM LS6, a leading mid-to-large pure electric SUV for 2024, is recognized for its high value in terms of "intelligence, luxury, and safety," appealing to young quality family users [1] Group 2 - The new IM L6 redefines the value benchmark for pure electric sedans priced around 200,000 yuan, targeting urban young users seeking refined travel options [3] - A themed experience event will be held at JD Mall in Beijing on June 14-15, allowing users to interact with the L6 and LS6 models, with opportunities for giveaways [5] - IM Motors and JD.com plan to explore further online and offline collaboration to enhance automotive service experiences for users [7]