Group 1 - Classic Braised Beef Noodles remain the top choice for instant noodles among 40% of young people [7] - Young people's dating preferences are shifting from sharing photos on social media to shopping for groceries at local markets [4][12] - Over 30% of young people recognize the emotional value of pet memorial products, which have recently gained popularity [12] Group 2 - More than 60% of young people prefer retro romantic dating styles, indicating a trend towards slower-paced, nostalgic experiences [22] - The rise of pet memorial products includes items like "Wangxing Bank" and "Miaoxing Treasury" coins, with some stores achieving sales exceeding 10,000 orders [12] - Young people's interest in traditional foods, such as baked sweet potatoes, reflects a desire for comfort and familiarity during winter [9][10]

Core Insights - The rise of pet memorial products reflects a shift in consumer behavior, where pets are increasingly viewed as family members, leading to a demand for emotional and ceremonial farewells [3][5][7] Industry Trends - The market for pet memorial products, including items like "pet money" and various ceremonial goods, has seen significant growth, with some stores achieving sales exceeding 10,000 units [1][3] - Over a hundred shops are now offering pet memorial products on various e-commerce platforms, indicating a burgeoning niche market [3] - The emotional consumption trend is primarily driven by younger consumers who seek meaningful ways to say goodbye to their pets, often purchasing multiple sets of products for this purpose [3][5] Consumer Behavior - Consumers express a desire for ritualistic farewells, with some requesting special packaging for their purchases, highlighting the importance of presentation in emotional spending [3][5] - There is a notable tension between the emotional value of these products and criticisms labeling them as superstitious or exploitative [3][5] Environmental Considerations - Concerns have been raised regarding the environmental impact of certain memorial products, particularly those that may contribute to pollution if burned [3][5] - The industry is seeing a shift towards more environmentally friendly options, with some businesses emphasizing the use of sustainable materials [5] Future Outlook - The pet memorial market is expected to evolve, with a growing emphasis on emotional services and environmentally conscious practices, suggesting a potential trend towards more regulated and responsible offerings [5][7]