今年"双11"，淘宝首次在全球20个国家和地区同步启动大促，并以中、英、俄、泰、马来五种语言服务 全球消费者。"双11"全周期，淘宝在新加坡、马来西亚、澳大利亚、日本等十多个境外市场实现GMV （商品交易总额）强劲增长，"双11"加速从"中国购物节"蜕变为全球消费者的节日。 出海为商家创造了增量。数据显示，"双11"期间，蕉内、亚朵星球、可复美、珀莱雅（603605）等数十 个品牌境外成交额破千万元。淘宝推出的"出海增长计划"帮助商家0门槛出海，获得超额的海外增长回 报，超过20万签约商家成交额实现翻倍增长，其GMV增幅更是淘宝出海整体大盘的三倍。 过去一年，淘宝出海不断加强出海"基础建设"。"双11"期间，淘宝境外日下单用户数（DAC）实现双位 数增长；其中9个重点市场，日下单用户数同比增幅更是超过20%，显示出这些区域作为高潜力出海目 的地的巨大价值。 今年以来，淘宝还推出了多种外语版本。"双11"当天，澳大利亚与新加坡英文用户成交都创下了历史新 高；在通用俄语的哈萨克斯坦，30%的新增购买用户通过俄语界面完成下单；而受益于泰文和英文版本 的推出，"双11"期间泰国新用户同比也增长了两倍以上。 据介绍，商 ...

Core Insights - This year's Double 11 event marks Taobao's first global promotion across 20 countries and regions, transforming from a "Chinese shopping festival" to a global consumer holiday [1] - The "Overseas Growth Plan" has enabled merchants to enter international markets with zero barriers, resulting in over 20,000 signed merchants doubling their transaction volumes, with GMV growth three times that of Taobao's overall overseas performance [1] - The introduction of multiple language versions has significantly lowered the usage threshold for non-Chinese users, attracting a large number of local overseas consumers [2] Group 1 - Taobao achieved strong GMV growth in overseas markets such as Singapore, Malaysia, Australia, and Japan during Double 11, with several brands exceeding 10 million in overseas transaction volume [1] - The number of daily active users (DAC) placing orders from overseas during Double 11 saw double-digit growth, with nine key markets experiencing over 20% year-on-year growth [1] - The launch of furniture direct mail services and the inclusion of health products and travel services in the cross-border system have opened new growth opportunities [5] Group 2 - The AI translation model developed by Alibaba has enhanced the multilingual translation services for product exports, further strengthening Taobao's global reach [2] - The successful pilot of cross-border free shipping for perishable food products in Hong Kong resulted in over 50% year-on-year growth in transaction volume [5] - The cultural resonance of Double 11 has expanded, with products like gaming figurines and ergonomic chairs becoming popular in Japan and South Korea, respectively, showcasing the global appeal of Chinese consumer culture [5]