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理性消费浪潮下-“好物生活馆”日用百货连锁品牌大规模扩张彰显零售新变革
Jin Tou Wang· 2025-10-10 03:31
这一强大的供应链能力,通过门店的高效运营转化为直观的消费体验。目前货郎先生门店遍布全国26个 省市,门店总数超1000家,记者实地走访之后了解到,货郎先生搭建起了从采购到销售的全链路智慧零 售体系,新品推荐的命中率比传统方法大大提升,更新迭代的能力让门店一直保持着新鲜感。此外适合 全家人逛的"好物生活馆"的精准定位让货郎先生收获了认同感。记者随机采访的一位宝妈说:"这里的 东西挺合算的,很多都是我们日常生活中真的会用到的东西,每次来都能淘到一些新鲜东西"。 这些来自消费者的真实反馈,恰恰印证了货郎先生在商品策略与用户理解上的精准度。作为一贯致力于 为顾客提供一站式购物体验与服务的品牌,货郎先生店内商品种类丰富齐全,几乎涵盖所有生活必需 品,小到潮玩玩具、文创用品,大到家居餐厨、清洁收纳等一应俱全。负责人在接受采访时进一步阐释 了背后的逻辑:"尤其是那些使用周期长、更新换代慢,但属于客群生活必需品的商品,我们同样做了 充分的市场调研,并进行了有针对性的开发和售卖。我们不会盲目跟风,也不会纯粹为了利润而行动。 我们坚信,提供有温度、有品质的产品,客户能够持续感知到。而良好的进店率和复购粘性,正是对我 们坚持的最好 ...
“Z世代”的装修新模式:网购一个家
Zhong Guo Xin Wen Wang· 2025-05-04 08:44
Group 1 - The "Z generation" is increasingly opting for online shopping for home goods, with 90% of items in some households being purchased online, benefiting from government subsidies and platform discounts [1][3] - Zhejiang province has implemented policies for replacing old consumer goods, benefiting over 12 million consumers and leading to significant retail growth in home appliances (41.5%) and furniture (18.7%) [3] - The expansion of subsidy categories in Zhejiang now includes windows, wallpaper, and paint, allowing consumers to self-manage renovations while still qualifying for subsidies [3] Group 2 - The rise of live-streaming sales in the home goods sector has led to a 43% year-on-year increase in order volume for some businesses, with continuous live broadcasts to enhance consumer experience [3] - Popular small home items, such as decorative tissue boxes and aroma diffusers, are trending among the "Z generation," with social media discussions around home shopping experiences gaining traction [4] - Young entrepreneurs are leveraging social media to drive sales, with a focus on fast logistics and appealing to a younger demographic, particularly in Southeast Asia and Japan [4]