Group 1 - The "Z generation" is increasingly opting for online shopping for home goods, with 90% of items in some households being purchased online, benefiting from government subsidies and platform discounts [1][3] - Zhejiang province has implemented policies for replacing old consumer goods, benefiting over 12 million consumers and leading to significant retail growth in home appliances (41.5%) and furniture (18.7%) [3] - The expansion of subsidy categories in Zhejiang now includes windows, wallpaper, and paint, allowing consumers to self-manage renovations while still qualifying for subsidies [3] Group 2 - The rise of live-streaming sales in the home goods sector has led to a 43% year-on-year increase in order volume for some businesses, with continuous live broadcasts to enhance consumer experience [3] - Popular small home items, such as decorative tissue boxes and aroma diffusers, are trending among the "Z generation," with social media discussions around home shopping experiences gaining traction [4] - Young entrepreneurs are leveraging social media to drive sales, with a focus on fast logistics and appealing to a younger demographic, particularly in Southeast Asia and Japan [4]

3月28日，外贸老板霍强的手机忽然急促响起，从震动的屏幕上，他看到一位合作六七个年头的韩国客户的名字。"奇怪，平时都是文字沟通，今天 是有什么急事？"他心想。从电话里，霍强明显听出这位老客户的焦虑："美国关税让我们压力很大，你看能帮忙想想办法吗？"对方几乎没有寒暄， 开门见山地提出请求。 霍强从事外贸行业已经15年了，他有10%左右的货物出口美国，而这位韩国客户，则是从他手里采购香水瓶、抽纸盒等小产品，再转卖美国市场。 然而，3月以来特朗普政府的一系列关税政策，搅乱了这原本平静的生意往来。 "你看能不能跟工厂协商，争取降降价？"霍强听到对方这句请求时，感到有点为难。这个合作，最早是霍强帮忙找工厂开模具，后续他只收取一定的 服务费，为了拿下这个客户，当初工厂的价格也压到了很低水平。霍强当然不肯降价，但韩国客户也在电话里叫苦：如果重新找工厂开模，前期投入 成本又会很高。后续能不能收回成本，完全是未知数…… "别着急，还没到火烧眉毛的时候。"霍强只能先安抚对方的情绪，答应他再想办法。没想到，一波未平一波又起，4月2日，特朗普无理挥舞起"对等 关税"大棒，将全球60多个经济体卷入新一轮贸易风暴，再次将这些小贸易商们裹 ...