Core Insights - The light industry in China has continued its recovery trend from the fourth quarter of last year, with a year-on-year increase of 7.0% in value added for large-scale light industry and total operating revenue reaching 11.3 trillion yuan [1] Group 1: Consumer Market - The retail sales of 11 categories of light industry products exceeded 4.3 trillion yuan in the first half of the year, showing a year-on-year growth of 11.6% [3] - The "replace old with new" policy for consumer goods has led to double-digit growth in the production of electric bicycles, home refrigerators, washing machines, and gas stoves [3] - Retail sales of home appliances and audio-visual equipment, as well as furniture, grew by 30.7% and 22.9% year-on-year, respectively, maintaining a strong growth momentum since the beginning of the year [3] Group 2: Industry Upgrade - The light industry is accelerating its shift towards high-end and intelligent products, with the digital research and development tool penetration rate among large-scale light industry enterprises reaching 86.2%, effectively promoting the large-scale production of high value-added products [5] Group 3: Export Performance - Light industry exports remained resilient, with exports amounting to 456.8 billion USD in the first half of the year, and 11 out of 21 major industry categories experienced year-on-year growth in export value [6]

Overall Landscape - The top brands in the home freezer market are performing steadily, with Rongshida emerging as a "dark horse" by jumping from 16th to 8th place in the rankings [4] - The total index of brand reputation shows that Aucma, Midea, and Haier occupy the top three positions, while brands like Rongsheng, Xingxing, and Meiling consistently remain in the top ten [4] Data Structure Characteristics - A total of 16,692 million data points were monitored, with social data accounting for the highest proportion at 45.5%, followed by search data at 40.9% and e-commerce data at 36.6%, indicating a consumer preference for discussing freezer products on social platforms [6] Core Dimension Analysis - **Brand Awareness**: Aucma, Midea, and Haier lead in brand awareness, with Aucma having extensive market coverage and marketing volume [7] - **Consumer Interaction**: Midea, Aucma, and Haier continue to lead in consumer interaction, with Rongshida and Xingxing entering the top ten, highlighting the importance of social marketing [9] - **Brand Reputation**: Aucma ranks first in brand reputation, followed by Midea and Haier, with Rongshida and Xingxing entering the top ten due to product innovation and service optimization [12] - **Quality Recognition**: Aucma, Midea, and Haier dominate the quality recognition rankings, reflecting stable quality control and authoritative certifications [15] - **Product Approval**: Aucma leads in product approval due to high cost-performance and durability, with Midea and Xingxing following [19] - **Brand Health**: Aucma, Xingxing, and Tongshuai rank highest in brand health, indicating their ability to manage negative public sentiment effectively [22] Demographic Characteristics - Males account for 56.6% of interest in home freezers, while females account for 43.4%; the age group of 30-39 years constitutes 35.7% of the core audience [25] Insights from Top Ten Brands - The top ten brands for 2024 are Aucma, Midea, Haier, Rongsheng, Xingxing, Meiling, Tongshuai, Rongshida, Hisense, and Xinfeng, with a balanced distribution across six dimensions, particularly in quality recognition and brand reputation [27] Industry Trends and Recommendations - The report indicates a shift in the freezer industry from "functional competition" to "reputation competition," emphasizing the need for brands to strengthen reputation management across all channels, especially on social platforms [28]