Core Insights - Rongsheng Refrigerator officially launched its "100 kinds of odor removal" technology, addressing the growing consumer demand for health-oriented home appliances and marking a new phase in the refrigerator industry focused on precise odor removal and health protection [2][3] Product Innovation - The newly released Rongsheng 572 Double Purification 2.0 refrigerator features a capacity of 572 liters, combining efficient odor removal with ample storage space, catering to modern families' dual expectations for healthy eating and sufficient storage [3][4] - The IDP Double Purification 2.0 system releases up to 30 million/cm³ of negative ions, effectively capturing and decomposing odor molecules, achieving a remarkable "seven-in-one" cleanliness effect with a sterilization rate of 99.9999% and an odor removal rate of 99.9% [4][6] Market Performance - According to AVC data, Rongsheng's two new products have performed exceptionally well, with the flagship Rongsheng Sugar Refrigerator 506 topping offline sales and the Rongsheng 515 Sugar Refrigerator leading online sales in the French four-door category, indicating strong consumer recognition and preference [6] Brand Commitment - The successful launch event highlighted Rongsheng's leading position in proactive odor removal technology and its commitment to enhancing the dietary health of Chinese families by focusing on real user needs [6][7]

Core Insights - Rongsheng Refrigerator has officially launched its "100 kinds of deodorization" technology, addressing the growing consumer demand for health-oriented home appliances and marking a new phase in the refrigerator industry focused on precise deodorization and health protection [1][3]. Product Innovation - The company has collaborated with Qingdao Agricultural University to complete a systematic testing and purification verification report for 100 types of food spoilage odors, demonstrating the effectiveness of its IDP Dual Deodorization 2.0 technology [3]. - The new Rongsheng 572 Dual Deodorization 2.0 refrigerator features a capacity of 572 liters, catering to the real needs of Chinese families by combining efficient deodorization with ample storage space [3][4]. - The IDP Dual Deodorization 2.0 system releases up to 30 million/cm³ of negative ions in both the refrigeration and freezing zones, achieving a remarkable "seven-in-one" cleanliness effect, including a sterilization rate of 99.9999% and a deodorization rate of 99.9% [4]. Market Performance - According to AVC data, Rongsheng's two new products have performed exceptionally well, with the flagship Rongsheng Sugar Cube refrigerator ranking first in offline sales and the Rongsheng 515 Sugar Cube refrigerator leading online sales in the French four-door category [6]. - The strong market performance reflects the brand's commitment to enhancing the dietary health of Chinese families through innovative technology and a focus on real user needs [6].

Core Insights - The article highlights the strong market performance of Rongsheng refrigerators, with six products making it to the industry's top 10 sales list in the first half of the year, including three in the top 5, showcasing robust market competitiveness [1][3] - The rapid success of the Rongsheng 506 Dafa Sugar refrigerator, which reached the top sales position within just one week of its launch, has attracted significant consumer attention [1] Group 1 - The driving force behind Rongsheng's impressive market performance is its deep understanding of consumer demands for quality living and continuous investment in technological innovation [3] - As consumer preferences evolve, the demand for refrigerators has expanded beyond basic preservation to include health preservation, smart convenience, and large storage capacity [3] - Rongsheng's WILL natural preservation technology represents a cutting-edge direction in the industry, integrating light, water, and ions to create a comprehensive food preservation system [3] Group 2 - The core components of the WILL technology include the SUPL four-season multi-frequency lighting system, smart dynamic water mist moisturizing system, and AI negative ion high-energy sterilization and deodorization system [3] - Third-party verification shows that refrigerators utilizing this technology can allow fruits and vegetables to continue growing for up to 7 days during storage, with vitamin C content increasing by 28.1%, lutein retention rising by 81.2%, and reducing sugar retention increasing by 40% [3] - To address growing health protection needs, Rongsheng has upgraded its IDP dual purification 2.0 technology, achieving a remarkable 99.9999% sterilization rate and 99.999% detoxification rate in both refrigeration and freezing compartments [3][4] Group 3 - Industry observers note that Rongsheng has successfully led the transformation of the refrigerator industry from "passive preservation" to "active preservation," driven by its strong foundation in health preservation technology [4] - The company's focus on technological innovation serves as a powerful impetus for a new wave of quality living consumption [4]