Core Viewpoint - The article highlights the recognition of Rongsheng Refrigerator's innovative "WILL Natural Fresh-keeping Technology," which has transformed traditional refrigeration into a proactive fresh-keeping approach, earning a spot in the "2024-2025 Trend Product Cloud Ding Award" by Aowei Cloud Network [1][4]. Group 1: Product Innovation - Rongsheng's WILL Natural Fresh-keeping Technology allows ingredients to "continue growing and enhancing nutrition" within the refrigerator, contrasting with traditional methods that merely delay spoilage [4]. - The technology incorporates three key elements: light, water, and ions, creating an environment that simulates natural conditions for fruits and vegetables, leading to significant nutritional retention [4]. - Third-party tests show that after seven days in the WILL fresh-keeping refrigerator, various fruits and vegetables exhibit superior nutritional retention compared to standard refrigerators, with notable increases in vitamin C retention by 28.1% for kiwifruit and a 326.5% increase in lycopene for cherry tomatoes [4]. Group 2: Consumer Demand and Health Standards - Rongsheng has identified a growing demand among young consumers for convenient and healthy ice-making solutions, leading to the launch of an industry-leading ultra-pure rapid automatic ice-making system [5]. - The ice-making system has received the first "Automatic Ice-making Performance Certification" from the China Household Electrical Appliances Research Institute, showcasing its commitment to health standards [5]. - The system features antibacterial materials with a 99.99% antibacterial rate and an AI negative ion sterilization system achieving a 99.9999% sterilization rate, ensuring the purity and safety of ice [5]. Group 3: User Experience Enhancements - Rongsheng has introduced a one-button self-cleaning function for the ice-making system, allowing users to remotely initiate cleaning via a mobile app, addressing traditional cleaning difficulties [5]. - The ice-making module is designed for easy disassembly, facilitating deep cleaning and maintaining hygiene standards [5]. - The overall enhancements in user experience reflect the company's commitment to providing a clean, efficient, and convenient ice-making process, setting a new benchmark for the industry [5].

Core Insights - Rongsheng Refrigerator has been recognized for its innovative natural preservation technology, which transitions home refrigerators from traditional "passive preservation" to "active preservation" [1][2] - The company has developed a leading ultra-pure rapid ice-making system that meets the growing demand for convenient and healthy ice production among young consumers [2] Group 1: Natural Preservation Technology - Rongsheng's WILL natural preservation technology allows ingredients to "continue growing" in the refrigerator, enhancing nutritional value through light, water, and ion technologies [1] - Third-party testing shows significant improvements in key nutritional indicators for various fruits and vegetables stored in the WILL preservation refrigerator, such as a 28.1% increase in vitamin C retention for kiwifruit and a 326.5% increase in lycopene for cherry tomatoes [1] Group 2: Ice-Making System - The ultra-pure rapid ice-making system has received the first "automatic ice-making performance certification" from the China Household Electrical Appliances Research Institute, showcasing its high health standards [2] - The system features antibacterial materials with a 99.99% antibacterial rate and an AI negative ion sterilization system achieving a 99.9999% sterilization rate, ensuring the purity and safety of ice [2] - Rongsheng has introduced a one-button self-cleaning function for the ice-making system, allowing users to remotely initiate cleaning via a mobile app, addressing hygiene maintenance challenges [2]