国潮兴起，为传统品牌带来全新发展机遇。在这股浪潮中，中华老字号迎来了转型破局与品牌新生的关 键阶段。当下年轻消费群体占据市场主流，老字号如何坚守品质根基、传承品牌文化的同时适配当代审 美与需求，成为行业共同探索的命题。 新春之际，拥有375年历史的中华老字号王麻子，以新春年货节为契机，创新发起一场充满巧思的"外籍 达人内容共创"，轻巧而深刻地走入了年轻世代的视野。这不仅是节日里的一份"财到"祝福，更是一场 老字号与当代生活的真诚对话，探索出一条既扎根文化厚土、又绽放时代新枝的品牌焕新之路。 "财到福到"：王麻子与年轻人的情感共振 王麻子始创于1651年，375年来品牌始终恪守"货真价实"的祖训与"三看两试"的匠艺标准，以非遗锻打 技艺奠定品质根基，积累了深厚的口碑与文化底蕴。 作为《厨用刀具》国家标准的制定参与者之一，王麻子持续推动行业向规范化、高品质发展的同时，将 东方美学融入现代设计，产品屡获伦敦设计奖、意大利A'设计奖铂金奖等国际荣誉，让传统技艺闪耀 于世界舞台。 同时，王麻子正积极筹建中国首座刀剪博物馆，积极打造一个集文化传承、行业交流与公众体验于一体 的综合平台，进一步彰显作为百年品牌的文化担当与长 ...

Core Viewpoint - The 31st Guangzhou Hotel Supplies Exhibition will take place from December 18 to 20, 2025, showcasing top global brands and providing a platform for industry professionals to connect [1] Group 1: Event Details - The exhibition will be held at the Pazhou Exhibition Center in Guangzhou, featuring a significant presence from the century-old brand "Wang Mazi," known for its professional kitchen knives [1] - Wang Mazi aims to present its latest products and expand collaboration opportunities in the catering sector during this event [1] Group 2: Brand Development - Wang Mazi has been recognized for its craftsmanship, achieving the highest online sales for chef knives and being the official knife brand for the Chinese Culinary World Championship [3] - The brand has adopted a three-dimensional research and development model combining traditional craftsmanship, modern design, and intelligent manufacturing technology, earning multiple international design awards [3] Group 3: Exhibition Highlights - Wang Mazi's exhibition space is designed to reflect its innovative positioning, featuring a "Smart National Trend" aesthetic and showcasing the brand's historical significance alongside modern craftsmanship [5] - The exhibition will display over 100 products, including classic series and specialized kitchen tools, catering to various consumer needs from professional chefs to home cooks [7] Group 4: Strategic Vision - Wang Mazi aims to evolve from a knife manufacturer to a strategic partner in professional kitchen solutions, enhancing efficiency and safety for catering professionals through innovative products [8] - The brand will engage with attendees through interactive activities and surprises at the exhibition, inviting industry elites and consumers to experience its rich history and advanced technology [8]

Core Insights - The article highlights the significance of the 300-year-old brand Wang Mazi, emphasizing its cultural symbolism and the blend of tradition with modern innovation in maintaining product relevance and user acceptance [1][9]. Group 1: Brand and Product Innovation - Wang Mazi has evolved from traditional craftsmanship to a modernized knife-making system that integrates advanced materials and manufacturing techniques, ensuring high product performance [3][4]. - The brand utilizes a comprehensive modern steel application library, selecting high-end materials such as German 1.4116 surgical-grade stainless steel and Japanese VG-10 core Damascus steel for various products [3]. - The introduction of innovative antibacterial materials, such as the collaboration with the Chinese Academy of Sciences, has resulted in a knife series with a 99.9% antibacterial rate, addressing contemporary health and hygiene demands in kitchens [3]. Group 2: Manufacturing and Quality Control - Wang Mazi's manufacturing process combines modern knife-making technology with traditional forging techniques, significantly enhancing production efficiency and product precision [4]. - The brand has modernized its quality inspection standards by integrating traditional methods with scientific testing, ensuring optimal performance in hardness, toughness, and wear resistance [4]. - A dedicated production line for "intangible cultural heritage craftsmen" has been established, ensuring the transmission of essential skills while incorporating modern scientific expertise [4]. Group 3: Design and Market Recognition - The brand has successfully launched four major series of kitchen knives, reflecting a blend of top-tier domestic and international knife-making technologies and Eastern culinary aesthetics [5]. - Wang Mazi has received multiple prestigious international design awards, including the German iF Design Award and the American Muse Design Gold Award, positioning it as a benchmark for traditional brands undergoing transformation [5]. Group 4: Cultural and Market Impact - The brand's commitment to "genuine quality" and continuous innovation resonates with modern consumers, as evidenced by the positive reception of its products, including the new generation of cutting knives promoted by Wang Xun [7][9]. - Wang Mazi's approach demonstrates that the vitality of traditional brands lies in their ability to adapt and modernize while preserving cultural heritage, providing a valuable reference for other Chinese time-honored brands seeking transformation [9].