春节前夕，兴业银行围绕"惠民生、促消费"主线，以"龙马精神 兴福万里——好运兴福年"为主题，在 多地启动春节便民服务与促消费活动，聚焦节日期间群众高频需求，在网点服务、社区活动、支付便 利、适老关怀等方面推出一系列举措，让金融服务的暖意浸润千家万户。 走进兴业银行网点，从门头装饰到厅堂布置，处处点缀新春元素，尽显浓浓年味。各地网点结合当地特 色，通过设置国风打卡区、挂起红灯笼等方式，让客户在办理业务、咨询服务的同时，感受更具烟火气 的年味。 此外，兴业银行还将传统文化中"马"的元素与"兴福龙"IP有机结合，打造统一的新春视觉体系，并特别 推出"兴福龙"系列定制新春礼品，客户可通过参与网点活动获取，或在手机银行、兴业生活App等线上 平台轻松兑换。 新春的暖意不止于厅堂。兴业银行将服务触角延伸至社区、企业与商户，组织工作人员"走出去"开展便 民服务。在成都，工作人员以"套圈、糖画、春联福字"等形式，开展进企服务；在武汉，工作人员走访 上千家收单商户，了解节日期间客户结算与经营周转需求，在送上定制福袋的同时，提供金融服务支 持，帮助商户更加顺畅地迎接节日客流。 据了解，秉持"以客户为中心"的服务理念，兴业银行围绕 ...

Core Viewpoint - The article highlights the innovative financial services provided by Industrial Bank's Xi'an branch, focusing on cross-border e-commerce, corporate globalization, and services for foreign clients, showcasing Xi'an's role as a financial hub in the Belt and Road Initiative [1][10]. Group 1: Cross-Border E-Commerce Services - Cross-border e-commerce is rapidly growing, with many small and medium enterprises leveraging platforms like Amazon and TikTok to expand internationally, becoming key players in optimizing China's foreign trade structure [3][4]. - Industrial Bank has established a comprehensive financial service system for cross-border e-commerce, providing services such as rapid payment, cross-border wealth management, online financing, and exchange rate hedging to nearly 4,000 clients by the end of 2024 [3][4]. - The bank's cross-border e-commerce services have evolved through three stages: initial setup of a financial service platform, optimization of services with the launch of the "Yingye Manager" platform, and the introduction of innovative products tailored for cross-border e-commerce businesses [4][8]. Group 2: Corporate Globalization Support - As global trade dynamics shift, more Chinese companies are pursuing international expansion strategies, including exports, overseas factories, and cross-border mergers, particularly under the Belt and Road Initiative [5][8]. - Industrial Bank has developed a differentiated service model based on "financing + hedging + think tank" to address challenges faced by companies in international trade, such as tariff fluctuations and cash flow issues [8][9]. - The bank has successfully facilitated the issuance of electronic guarantees for customs duties, helping companies manage cash flow challenges arising from increased tariffs [8]. Group 3: Services for Foreign Clients - Industrial Bank has enhanced its payment services for foreign clients in China, providing a seamless financial experience with self-service machines that cover 90% of personal banking needs [9][10]. - The bank has introduced the "Global Life" debit card, offering various benefits such as reduced transaction fees and free cross-border remittance services, catering specifically to foreign nationals working in China [10]. - The bank's initiatives aim to create a more efficient and intelligent financial bridge for global clients, aligning with the ongoing digital transformation and product innovation strategies [10].