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TikTok选品不迷路:抓住这“四个关键维度”,视频才能火、产品才会卖
Sou Hu Cai Jing· 2025-10-04 14:54
TTSOP跨境互联 一站式提供TikTok账号 + 静态住宅IP,专为带货直播打造爆量通道。 在TikTok上,内容决定曝光,选品决定成交。 很多卖家和创作者,都经历过这样的过程: 视频播放几十万,却没人下单; 反而别人拍个模糊视频,卖断货。 为什么? 不是剪辑问题,也不是算法在"针对你",而是——你选的品,不适合做TikTok。 今天,我们就从实战出发,聊聊TikTok选品的"四个关键维度",它能帮你筛掉80%的无效产品,让你的视频更容易爆,带货更稳更长久。 数据支撑: 根据Shopify 2025年卖家数据统计,单价在 15~35美元 且重量低于 500克 的产品,平均转化率比高价产品高 2.6倍。 结论: 选轻小件不是"小打小闹",而是"高频爆品"的现实逻辑。 二、高颜值:视频时代的第一生产力 一、轻小件:物流成本低、用户决策快 TikTok跨境带货的一个底层逻辑是——"冲动消费+跨境物流"。 如果产品太大、太重,比如家电、大件家具,不仅运费高、退货难,还容易让用户在下单前犹豫。 而轻小件,比如美妆工具、饰品、小玩具、小家电配件,发货快、成本低、买家思考时间短,非常适合短视频带货的"即看即买"逻辑。 T ...
“上市潮”又来了?近期,多家LED照企披露IPO新进展!谁将先一步上市!?
Sou Hu Cai Jing· 2025-07-05 00:36
Group 1: Industry Overview - The LED lighting industry is witnessing a surge in companies aiming to list on the Beijing Stock Exchange (BSE), with several firms making significant progress in their IPO applications [1][4][14] - Notable companies in the LED sector include Huakai Technology, Yaotai Co., and Tongbao Optoelectronics, all of which are at various stages of the IPO process [1][4][8] Group 2: Company Highlights - Huakai Technology, established in 2009, focuses on smart home solutions and derives 71.72% of its revenue from overseas markets, primarily the U.S., with 60.34% coming from there [3] - Yaotai Co., founded in 2006, specializes in outdoor lighting and has seen its overseas revenue grow significantly, with 97.18% of its main business income coming from international sales by 2024 [7] - Tongbao Optoelectronics, founded in 1991, is an automotive electronic component manufacturer with a steady revenue growth trajectory, achieving approximately 5.88 billion yuan in revenue by 2024 [10][11]
庭院民宿引来八方游客(因地制宜发展庭院经济)
Ren Min Ri Bao· 2025-05-22 22:02
Core Viewpoint - The article emphasizes the importance of developing courtyard economy as a means for farmers to increase their income through local resources, particularly in rural tourism and specialty agriculture [2][3]. Group 1: Courtyard Economy Development - The courtyard economy allows farmers to utilize their own yards and surrounding land to develop unique agricultural and tourism projects, serving as a crucial method for income diversification [2]. - The central government's policy encourages farmers to engage in family-operated projects that are suitable for local conditions, promoting courtyard, forest, and homestay economies [2]. Group 2: Case Study of Guo Chenhui - Guo Chenhui transformed his family courtyard into the first volcanic-themed homestay in Ulanqab City, integrating local cultural elements and unique design features [3]. - Since returning from Beijing in 2016, Guo has successfully established a homestay business, benefiting from local government support such as low-interest loans and development subsidies [3][4]. Group 3: Local Economic Impact - The volcanic tourism in Ulanqab has gained popularity, leading to increased demand for homestays, with Guo's establishment often fully booked during peak seasons [4]. - Local residents are increasingly renovating their courtyards for homestay purposes, contributing to the growth of the tourism sector [4][5]. Group 4: Economic Statistics - The homestay industry in the region has seen significant growth, with 134 homestays and over 5,000 beds available, generating approximately 1.6 billion yuan in revenue from 220,000 visitors [6]. - The local government has invested 350 million yuan in 2024 to revitalize rural properties, improving village environments and increasing farmers' incomes [5][6].