各位童鞋搭嘎猴啊，上周"互联网广告市场报告"看的怎么样？有童鞋在后台留言："朋友圈 里大家股票还在继续大涨，现在是进去也害怕不进去也害怕，心态各种崩盘啊，还好有各种 飞机美图对冲一下！"这就是人生啊，相见时难别亦难，熊市难牛市更难，还是俺们这 些牛马好，专注打工，没有那些身外的烦恼！ 言归正传，今天就给大家分享一下2025年运动健康行业报告。Qu e s tMobi l e数据显示， 2025年7月，全网运动健身KOL关注人群活跃用户规模达到4.91亿，动健康APP使用人群 活跃用户规模达到6778万，其中，Ke ep、天天跳绳、糖豆、咕咚APP用户规模分别 1509.1万、489.9万、302.2万、287.3万。 实际上，随着政策持续鼓励运动健身、体育产业发展，叠加健康生活方式的普及，"全民运 动"掀起了一波又一波的热潮，2025年7月全网运动健身相关内容互动量达1.66亿次，全网 典型运动内容关注度Top 5的运动分别游泳、足球、健身、骑行、垂钓。 目前，"云健身"产业生态结构也已经初步形成，依托"KOL+APP+社交分享"的闭环结构， 用户可以轻松实现低成本学习、持续数据记录和目标管理、社交分享和互动 ...

Core Insights - The report highlights the significant growth of female users in the mobile internet sector, with a total of 624 million active female users as of January 2025, reflecting a year-on-year increase of 2.6% [4][3][6] - Female users exhibit strong online consumption capabilities, with 33.1% of them having a spending capacity of over 2000 yuan, and a notable preference for brands, price, quality, and health considerations in their purchasing decisions [8][9][10] Group 1: User Demographics and Behavior - Female users account for nearly 50% of the total online user base, with significant representation from the post-80s, post-90s, and post-00s generations, the latter showing a 1.4% year-on-year growth [4][6] - The average online usage time for female users has increased to 173.6 hours, surpassing the overall user average by 2.2 hours [5][6] - The user base is increasingly diverse, with nearly 60% of female users coming from lower-tier cities, indicating a shift in consumption attitudes [6][8] Group 2: Consumption Trends - Female users are expanding their consumption boundaries, showing a keen interest in health-related products and services, with a growing emphasis on brand sensitivity and quality [8][11] - The demand for high-end mobile devices is rising, with over 60% of female users opting for devices priced above 2000 yuan, favoring brands like Huawei, Apple, and OPPO [9][10] - The report identifies three main consumption scenarios: social consumption, lifestyle consumption, and durable goods consumption, with platforms like Weibo and Xiaohongshu being particularly popular among female users [2][12] Group 3: Content and Media Engagement - Female users are highly engaged in mobile video, social media, and e-commerce, with significant growth in short video consumption and live streaming interactions [27][28] - The interest in health and wellness content is on the rise, with female users actively following health-related KOLs and engaging in self-care practices [24][23] - The popularity of beauty and lifestyle apps is evident, with major platforms like Meitu and Xiaohongshu seeing high female user engagement [25][32] Group 4: Product Preferences and Innovations - The report notes a growing trend towards smart home devices and health monitoring wearables among female users, with a 16.9% year-on-year increase in active users of health management apps [23][18] - Female consumers are increasingly favoring products that enhance personal care and beauty, with brands like Lancôme and domestic brands like Han Shu gaining traction [15][19] - The automotive sector is also adapting to female preferences, with new energy vehicles designed with features that cater to women's needs [20][21]

各位童鞋搭嘎猴啊，上周" 2024年中国移动互联网年度大报告"看的怎么样？有童鞋在后台 留言："终于，太阳有了暖意，春天总算来了……"O(∩_∩)O哈哈~过去一段时间确实是跌宕 起伏，不只是气温，AI技术和产业也是如此，不过，轻舟已过万重山，春意盎然，所有没 被"倒春寒"冻死的，春天将会更强大！ 言归正传，今天就给大家分享一下 "她经济"洞察报告。Qu e s tMobi l e数据显示，截止到 2025年1月，女性用户活跃规模已经达到6.24亿，同比增加了2.6%。其中，80后、90 后、00后占比近五成；00后增长较快，同比增加了1.4%。 相比大盘，女性用户线上高消费能力一直都很强，2000元以上消费能力用户占比达到 33.1%，品牌、价格、品质、健康是她们消费时关注的核心要素；同时，女性用户中终端价 格超过2000元的占比超过六成，华为、Appl e、OPPO位居前三，占比分别为22.3%、 22.2%、21.4%。 具体到领域上看，女性用户在移动视频、生活服务以及社交、购物等领域活跃量、粘性较 高，形成了"社交消费"、"生活消费"、"耐用品消费"三大场景：微博、小红书等沉浸式平 台"社交货币"价值彰 ...