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QuestMobile2025年运动健康行业报告:运动健康APP使用人群规模达6778万,年轻化、身处一二线城市是用户典型特征
QuestMobile· 2025-08-26 02:01
各位童鞋搭嘎猴啊,上周"互联网广告市场报告"看的怎么样?有童鞋在后台留言:"朋友圈 里大家股票还在继续大涨,现在是进去也害怕不进去也害怕,心态各种崩盘啊,还好有各种 飞机美图对冲一下!"这就是人生啊,相见时难别亦难,熊市难牛市更难,还是俺们这 些牛马好,专注打工,没有那些身外的烦恼! 言归正传,今天就给大家分享一下2025年运动健康行业报告。Qu e s tMobi l e数据显示, 2025年7月,全网运动健身KOL关注人群活跃用户规模达到4.91亿,动健康APP使用人群 活跃用户规模达到6778万,其中,Ke ep、天天跳绳、糖豆、咕咚APP用户规模分别 1509.1万、489.9万、302.2万、287.3万。 实际上,随着政策持续鼓励运动健身、体育产业发展,叠加健康生活方式的普及,"全民运 动"掀起了一波又一波的热潮,2025年7月全网运动健身相关内容互动量达1.66亿次,全网 典型运动内容关注度Top 5的运动分别游泳、足球、健身、骑行、垂钓。 目前,"云健身"产业生态结构也已经初步形成,依托"KOL+APP+社交分享"的闭环结构, 用户可以轻松实现低成本学习、持续数据记录和目标管理、社交分享和互动 ...
6457个场地覆盖全城 呼和浩特构建“10分钟运动圈”
Nei Meng Gu Ri Bao· 2025-06-10 09:18
Core Viewpoint - Hohhot is actively promoting a "Weight Management Year" initiative, aiming to enhance public fitness and sports participation through the establishment of a comprehensive sports network across the city [1][2][3] Group 1: Sports Infrastructure - Hohhot has constructed a total of 6,457 sports venues, including 1,361 basketball courts, 865 table tennis courts, 744 football fields, and 336 badminton courts, among others [1] - The city has achieved a 100% coverage rate of fitness facilities in communities and administrative villages, with an average area of 2.72 square meters per person, creating a "10-minute walk" access to sports [1] Group 2: Community Engagement and Events - Various sports events are being organized, such as the community sports meeting and the Hohhot half marathon, which attracted nearly 10,000 runners, showcasing the city's cultural landmarks [2] - The proportion of residents regularly participating in sports activities has increased to 39% in 2024, indicating a growing demand for physical activity across all age groups [2] Group 3: Sports Promotion Initiatives - The "Qingcheng Sports" app provides residents with easy access to nearby sports venues and promotional activities, enhancing community engagement [2] - In 2024, Hohhot's sports bureau distributed a total of 3.8 million yuan in sports coupons through the "Qingcheng Sports" app, covering 51 sports venues and 18 different sports types [2] - A collaboration with Postal Savings Bank has led to the issuance of 800,000 yuan in sports consumption vouchers to further encourage public participation in sports [2]