年轻群体追捧的潮流运动赛事同样亮点纷呈。10月8日，姑苏复悦城将举办青少年街舞系列赛（姑 苏站），动感舞步将尽显青春活力；10月12日，观前街新艺广场的虚拟体育公开赛电子竞技比赛，将打 破次元壁让电竞爱好者畅享乐趣；运河体育公园则将在10月中下旬接连上演长三角区域单排轮滑球系列 赛决赛与苏州市轮滑联赛总决赛，展开一场场速度与激情的较量。此外，击剑联赛、橄榄球系列赛等也 将在10月陆续开赛。 拥抱自然的户外休闲赛事堪称10月赛程的"宝藏板块"。水上项目中，皮划艇联赛与桨板系列赛的总 决赛均将在环秀湖展开水面竞速，帆船联赛总决赛将在东太湖水面上演水上"速度与激情"，独墅湖上则 将开展龙舟系列赛的比拼。陆地与空中赛场同样精彩，吴江同里湿地公园的青少年体能比赛总决赛将于 10月16至18日开展，助力青少年强身健体，"马上江南"马术系列赛将在西浦马术基地展现人马协作的优 雅。 近日，2025年苏州市大众体育联赛10月赛事计划正式对外公布，超20项赛事涵盖传统竞技、潮流运 动、户外休闲等多品类，遍布苏州各区的赛场将以"进景区、进街区、进商圈"特色模式，让不同年龄、 不同喜好的市民都能找到属于自己的运动舞台。 传统竞技项目 ...

Core Insights - The report highlights the growth potential of the sports and health industry driven by national weight management policies and health consumption upgrades, transitioning the sports economy into a sustainable growth model that covers the entire population and lifecycle [8][11]. Group 1: Market Overview - By July 2025, the active user base for sports and fitness KOLs is projected to reach 491 million, while the active user base for health apps is expected to be 6.778 million, with popular apps like Keep, Tiantian Jump Rope, and others leading in user numbers [4][14]. - The interaction volume for sports and fitness-related content reached 166 million in July 2025, indicating a significant engagement in sports discussions fueled by upcoming major sporting events [13][14]. Group 2: User Demographics and Behavior - The user demographic for health apps is predominantly young, with 43.1% under 30 years old and 52.7% located in first and second-tier cities, while KOL followers show a higher proportion of users aged 46 and above [17]. - The online spending capacity of health app users is notable, with 47.2% spending over 2000 yuan, indicating a strong purchasing power within this demographic [19]. Group 3: Industry Trends - The sports market is evolving into a dual-track dynamic, with traditional sports like swimming and football forming the foundation, while emerging activities like diving and rock climbing are pushing market structure changes [11]. - The rise of "cloud fitness" ecosystems is creating a closed-loop structure that enhances user engagement through KOLs, apps, and social sharing, fostering high user retention [4]. Group 4: Advertising and Marketing Strategies - There is a growing trend in advertising expenditure towards short video platforms, instant messaging, and social media, with a focus on collaborating with top KOLs to maximize brand exposure [41][45]. - The report identifies a shift in advertising strategies, with brands increasingly favoring partnerships with KOLs in the fashion, fitness, and lifestyle sectors to reach targeted audiences effectively [44][45]. Group 5: Health Management and Technology Integration - Users are increasingly utilizing smart devices for health monitoring, with a focus on personalized fitness plans and dietary management, supported by AI technologies that enhance user experience [31][34]. - The integration of music into fitness routines is highlighted as a method to improve motivation and reduce fatigue, showcasing the importance of a holistic approach to health and fitness [36].

Core Viewpoint - Hohhot is actively promoting a "Weight Management Year" initiative, aiming to enhance public fitness and sports participation through the establishment of a comprehensive sports network across the city [1][2][3] Group 1: Sports Infrastructure - Hohhot has constructed a total of 6,457 sports venues, including 1,361 basketball courts, 865 table tennis courts, 744 football fields, and 336 badminton courts, among others [1] - The city has achieved a 100% coverage rate of fitness facilities in communities and administrative villages, with an average area of 2.72 square meters per person, creating a "10-minute walk" access to sports [1] Group 2: Community Engagement and Events - Various sports events are being organized, such as the community sports meeting and the Hohhot half marathon, which attracted nearly 10,000 runners, showcasing the city's cultural landmarks [2] - The proportion of residents regularly participating in sports activities has increased to 39% in 2024, indicating a growing demand for physical activity across all age groups [2] Group 3: Sports Promotion Initiatives - The "Qingcheng Sports" app provides residents with easy access to nearby sports venues and promotional activities, enhancing community engagement [2] - In 2024, Hohhot's sports bureau distributed a total of 3.8 million yuan in sports coupons through the "Qingcheng Sports" app, covering 51 sports venues and 18 different sports types [2] - A collaboration with Postal Savings Bank has led to the issuance of 800,000 yuan in sports consumption vouchers to further encourage public participation in sports [2]