Core Insights - Xiaohongshu's new business "Zhongcao Zhida" has achieved significant sales results within its first five months, with over 100 products generating sales exceeding 10 million and nearly 1000 products surpassing 1 million during the Double 11 shopping festival [1][2] - The platform's strategic partnerships with major e-commerce platforms have enabled seamless transitions from content to purchase, enhancing user experience and driving sales [2][3] Sales Performance - Notable products include Haier's Yunxi washing machine with nearly 200 million in sales, Little Swan's washing and drying set exceeding 50 million, and TCL's T7L television surpassing 30 million [1] - Xiaohongshu's "Zhongcao Zhida" has helped brands achieve top rankings in various e-commerce categories, such as Haier's washing machine topping JD's washing machine category and HBN's facial cleanser leading Tmall's facial cleanser list [2] Brand Strategy - Brands have reported a 76% increase in store entry efficiency when using "Zhongcao" alongside "Zhongcao Zhida," leading to a doubling of participating brands compared to the previous shopping event [3] - For example, Naturando's targeted strategy for its high-demand products resulted in over 300,000 orders on the first day of pre-sale, with both featured products achieving over 100 million in sales by November 11 [3] Support for Emerging Brands - Xiaohongshu's ecosystem has significantly aided new brands, such as the ergonomic chair brand "Qingxian," which achieved over 10 million in sales during Double 11 and doubled its brand search volume [4] - The integration of "Zhongcao Zhida" allows brands to optimize their marketing strategies based on real-time conversion data, leading to more stable business growth [4][5] Market Impact - "Zhongcao Zhida" addresses the challenges brands face in the final conversion stage, enhancing the effectiveness of marketing efforts and enabling better sales outcomes for quality products [5]

今年五月，小红书今年首次上线"种草直达"，与淘宝天猫、京东等多家电商平台陆续签订红猫计划、红 京计划等战略合作，即小红书笔记内容下方新增商品"广告外链"功能，支持小红书用户在看到笔记后直 接跳转各大电商平台店铺，实现一键下单。经过四个月的测试与试水，种草直达在9月正式对全行业开 放。 小红书方面透露，"种草"的同时搭配"种草直达"，进店效率比单独投放任一工具要提升76%。因此，今 年双11的在投品牌数相较618期间翻了一倍，有了日常种草的积累，"种草直达"也让数千不同阶段的品 牌在短期实现规模与效率的双重突破。 责任编辑：杨赐 新浪科技讯 11月12日上午消息，2025年双11，小红书上线仅5个月的新业务"种草直达"首份成绩单出 炉：在10月9日-11月6日期间，借力小红书"种草直达"在各大电商平台中实现成交额破千万甚至破亿的 单品已超过100个，成交额超100万的商品近1000个。 其中包括海尔云溪系列洗衣机借力种草直达在京东平台实现成交额近2亿、小天鹅乌梅系列洗烘套装实 现成交额超5000万、TCL T7L 电视机成交额超3000万、科大讯飞T30学习机成交额超2500万、石头P20 Ultra Plus ...