Core Viewpoint - The smartphone market is witnessing a rising competition for "small screen flagships," with OnePlus launching the 13T as the industry's first "small screen performance flagship" featuring a 6.32-inch display and high-end specifications [1][4]. Market Trends - The small screen smartphone market has seen a surge in activity since the second half of 2024, with multiple flagship models being released, including the vivo X200 Pro mini, Xiaomi 15, Samsung Galaxy S25, and OPPO Find X8s, all around 6.3 inches [1]. - Over 50% of consumers are actively interested in small screen models, indicating a shift in consumer demand and technological trends [2]. Technological Advancements - Recent technological advancements, such as the introduction of high-performance processors like Snapdragon 8 and Dimensity 9400, have enabled small screen smartphones to deliver strong performance despite their compact size [3]. - Innovations in battery technology, particularly silicon-carbon anode batteries, have addressed previous concerns regarding battery life in small screen devices [3]. Market Performance - The Chinese smartphone market has shown positive performance in early 2025, with a 2.5% year-on-year increase in sales, largely driven by government subsidy policies and the Spring Festival sales peak [5][6]. - The overall smartphone shipment in China reached 71.6 million units in the first quarter of 2025, reflecting a 3.3% year-on-year growth, although this growth was below IDC's expectations [6]. Challenges and Future Outlook - Despite the initial boost from subsidy policies, the effectiveness of these measures is waning, and the market is facing challenges such as rising costs and cautious consumer sentiment [7][8]. - Companies are encouraged to focus on product quality and innovation to differentiate themselves in a competitive landscape, as the subsidy will not be a core competitive advantage [7][9].

"无曲屏，不高端"，在过去的高端旗舰市场中，这几乎是属于刻板印象化的认知。而随着曲屏手机市场 不断下沉，消费者对曲屏逐渐祛魅了，反而呼吁厂商在旗舰产品上采用直屏设计。与此同时，在6.7英 寸-6.9英寸大屏盛行的当下，也有着一部分消费者，对于小屏手机（6.3英寸以下），有着不小的需求。 当然，我们的厂商也是听劝的。从以前大曲度的曲屏，到后来的四等深微曲屏，再到如今各大旗舰与次 旗舰纷纷用上了直屏设计，直屏化的趋势早已预见。而小屏手机，自然也是性能、影像、续航等各项技 术成熟后的必然趋势，更是满足消费者多样化选择的一种产品定位。 ·直屏回归，重构屏幕的实用体验 从去年Q4开始，旗舰手机的标准版基本都用上直屏设计，最明显的比如荣耀Magic7和 OPPO Find X8 。 即使是它们的Pro版本，也不再是真正意义上的曲屏，而是采用更接近直屏的四等深微曲屏设计。旗舰 尚且如此，更何况是次旗舰，也都纷纷有了直屏的选项，这里就不再过多举例了。 关注手机设计的朋友应该也都知道，直屏相较于曲屏，存在很多体验上的优势。比如：耐用性更高、贴 膜难度更低、误触率更低、生产成本更低等等。同时，现如今LTPO基板直屏技术等技术的突 ...