Core Viewpoint - The article discusses the return of the popular livestreaming host "Crazy Little Yang" and the company "Three Sheep Network" after a year-long suspension due to controversies surrounding false advertising and product misrepresentation. The company is attempting to regain consumer trust and adapt its business strategy in a changing market environment [1][3][4]. Summary by Sections Company Background and Controversy - Three Sheep Network faced significant backlash after "Crazy Little Yang" promoted products that were falsely advertised, leading to a year-long suspension and a comprehensive internal restructuring [3][4]. - The company completed 89 corrective measures and paid fines totaling approximately 68.9 million yuan, alongside compensation of about 27.8 million yuan for affected products [4]. Return to Livestreaming - On September 15, 2025, Three Sheep Network's hosts resumed livestreaming, with "Zui Ge" achieving over 100,000 concurrent viewers and generating estimated sales of 250,000 to 500,000 yuan [5][7]. - The hosts focused on self-branded low-cost daily necessities, indicating a shift away from reliance on third-party brands [7][8]. Business Strategy and Market Adaptation - During the suspension, Three Sheep Network explored various strategies, including migrating to different platforms and expanding into Southeast Asian markets, where they established a presence on TikTok [9][10][12]. - The company launched its own e-commerce app, "Xiao Yang Zhen Xuan," aiming to attract price-sensitive consumers with a low membership fee, although initial performance was underwhelming compared to competitors [14]. Challenges Ahead - The company faces regulatory scrutiny and a changing platform ecosystem, with increased emphasis on compliance and a shift towards smaller merchants in the livestreaming space [19][20]. - Consumer trust remains a significant hurdle, as public sentiment is still wary following the controversies, despite the company's efforts to rectify past mistakes [21][22].

Core Viewpoint - The company "Three Sheep" has resumed live streaming after a year-long suspension due to previous violations related to false advertising, specifically involving a product promoted by a popular influencer [1] Group 1: Company Actions - Three Sheep's influencers, Qiao Mei, Lao K, and Zui Ge, resumed live streaming on September 15, featuring only three products: garbage bags, toothbrushes, and dental floss from their self-owned brand [1] - The company had been under regulatory scrutiny and was fined 68.94 million yuan for false advertising last year, leading to a suspension of operations and a requirement for corrective actions [1] Group 2: Regulatory Compliance - In March of this year, a joint investigation team from Hefei reported that Three Sheep had paid the full fine of 68.94 million yuan and compensated consumers a total of 27.78 million yuan under a "refund and triple compensation" policy [1] - The company completed 89 corrective measures and was deemed to have met the conditions for resuming operations [1]