Core Viewpoint - The article discusses the return of the popular livestreaming host "Crazy Little Yang" and the company "Three Sheep Network" after a year-long suspension due to controversies surrounding false advertising and product misrepresentation. The company is attempting to regain consumer trust and adapt its business strategy in a changing market environment [1][3][4]. Summary by Sections Company Background and Controversy - Three Sheep Network faced significant backlash after "Crazy Little Yang" promoted products that were falsely advertised, leading to a year-long suspension and a comprehensive internal restructuring [3][4]. - The company completed 89 corrective measures and paid fines totaling approximately 68.9 million yuan, alongside compensation of about 27.8 million yuan for affected products [4]. Return to Livestreaming - On September 15, 2025, Three Sheep Network's hosts resumed livestreaming, with "Zui Ge" achieving over 100,000 concurrent viewers and generating estimated sales of 250,000 to 500,000 yuan [5][7]. - The hosts focused on self-branded low-cost daily necessities, indicating a shift away from reliance on third-party brands [7][8]. Business Strategy and Market Adaptation - During the suspension, Three Sheep Network explored various strategies, including migrating to different platforms and expanding into Southeast Asian markets, where they established a presence on TikTok [9][10][12]. - The company launched its own e-commerce app, "Xiao Yang Zhen Xuan," aiming to attract price-sensitive consumers with a low membership fee, although initial performance was underwhelming compared to competitors [14]. Challenges Ahead - The company faces regulatory scrutiny and a changing platform ecosystem, with increased emphasis on compliance and a shift towards smaller merchants in the livestreaming space [19][20]. - Consumer trust remains a significant hurdle, as public sentiment is still wary following the controversies, despite the company's efforts to rectify past mistakes [21][22].

今年3月，合肥市联合调查组通报：三只羊公司足额缴纳罚没款6894.95万元，累计赔付消费者2777.85万 元（执行"退一赔三"），并完成89项整改措施，被认定为"具备恢复经营条件"。 去年9月，因小杨哥带货香港美诚月饼涉及虚假宣传，三只羊网络被合肥市场监管部门责令暂停经营、 限期整改，并处罚款6894.91万元；抖音平台也对三只羊网络旗下账号作出停播处理。而自此之后的1年 时间，乔妹、老K、嘴哥均未再次开播或发布任何短视频作品。 8月下旬，有消息传出，三只羊将在一个月内复播。对于今晚三位主播的复播，截至发稿，抖音和三只 羊方面均暂无回应。 新浪科技讯 9月15日晚间消息，今晚9点，三只羊旗下的主播乔妹、老K、嘴哥复播，直播间销售产品只 有三款，分别为三只羊自营品牌小杨臻选的垃圾袋、牙刷和牙线。直至晚上10点，三位主播下播。 责任编辑：何俊熹 ...