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名团领衔、IP联动、“小白”友好……浦东文旅新场景掀起消费新热潮
Sou Hu Cai Jing· 2025-12-25 07:52
Group 1: Cultural and Tourism Development - The cultural and tourism economy in Pudong is thriving with various new experiences being developed to attract visitors and enhance consumer engagement [1][13] - The Shanghai Oriental Art Center will host the Vienna Radio Symphony Orchestra for a New Year concert on January 6-7, 2026, marking the arrival of the first international ensemble of the year [2][4] - The Shanghai Disney "Zootopia" park has launched a series of themed decorations and experiences linked to the movie sequel, capitalizing on the film's success [5][6] Group 2: Events and Performances - The Vienna Radio Symphony Orchestra is recognized as one of the top three orchestras in Vienna and will perform classic pieces that blend celebration with deeper emotional themes [4] - Upcoming performances at the Shanghai Oriental Art Center include a piano solo concert by Mikhail Pletnev on February 18, 2026, and a concert version of the operetta "Die Fledermaus" during the Spring Festival [4] Group 3: New Attractions and Experiences - The Shanghai Yao Snow Ice World has introduced a beginner-friendly ski slope called "Little White Slope," designed to lower entry barriers for novice skiers [10][12] - The new slope has a total area of 1,200 square meters, with a length of 75 meters and an average gradient of 8°, aimed at enhancing safety and comfort for beginners [10] Group 4: Economic Impact and Consumer Engagement - The "Zootopia" park has seen significant commercial success, with over 1,200 themed products launched, resulting in a tenfold increase in annual sales [13] - The Yao Snow Ice World reported a 40% increase in visitor numbers and a 70% increase in revenue year-on-year, contributing to a 30% rise in surrounding commercial revenue [13]
耀雪“小白道”为申城冰雪游添活力
Jie Fang Ri Bao· 2025-12-21 02:04
记者 李宝花 自新手雪道开放以来,咨询量与订单量持续攀升,滑雪学校的专职教练课程更是供不应求,每日排 课均处于满档状态,直接带动超百万元经济效益。目前,耀雪冰雪世界已建成5条专业雪道,其中包含2 条初级雪道,以及中级、中高级、高级雪道各1条,能满足不同水平滑雪爱好者的畅滑需求。 耀雪冰雪世界此次设施升级,核心逻辑在于降低运动参与门槛。耀雪冰雪世界相关负责人表示,未 来将持续构建"观赏+体验""专业+普及"的复合型冰雪消费生态,为上海注入独特的冰雪运动活力。 近日,上海耀雪冰雪世界专为滑雪初学者打造的"小白道"全新亮相,迅速点燃市场热情,元旦假期 预订热度持续走高。 冰雪季开启以来,耀雪推出99元娱雪儿童票、299元滑雪初级道三小时票等多款特惠票种,全方位 覆盖不同游客群体的游玩需求。亮眼数据随之而来:整体客流同比增长40%,营收同比涨幅达70%,带 动周边商业营收增长近30%,配套的三大酒店周末均处于满房状态。预计整个冰雪季期间,耀雪接待客 流将突破10万人次。 ...