不只天津，记者在上海、江苏多地走访都感受到浓浓的市场暖意。上海新世界新丸中心焕新亮相，叠加 多重消费券优惠，点燃假期消费热情；在江苏无锡禅意小镇拈花湾，酷炫杂技、民乐悠扬、机器人斗 舞，数百场精彩演艺同步上演，现场游客掌声不断。 （来源：经济参考报） 从元旦假期各地举办的精彩文旅活动，到以旧换新政策带热的家电市场，再到一系列消费提振举措落 地，2026年的消费市场开局便透露暖意。新年伊始，记者在北京、天津、江苏、上海等多地走访感受 到，在系列惠民生促消费政策推动下，市场呈现供需两旺的发展势头，新场景、新亮点精彩纷呈，为全 年促消费稳增长开了一个好头。 "我特意从北京过来跨年。世纪钟前全是攒动的人头，现场被热情塞得满满当当。"家住北京的李女士告 诉记者，跨年夜当晚，站在天津世纪钟旁，可以看到津湾广场组织的绚丽倒计时灯光秀，搭配与世纪钟 同步的《东方红》主题音乐，新的一年在仪式感中开场了。 丰富的跨年活动也带火了当地的商业。天津一家老字号饭店的负责人对记者表示，今年元旦假期客流格 外爆满，3天假期每天都是下午四点就已经停止放号。 这股消费的热度，从节日灯火延伸到了冰雪运动。元旦假期，在江苏无锡，滨湖区一座室内滑雪 ...

记者 李宝花 自新手雪道开放以来，咨询量与订单量持续攀升，滑雪学校的专职教练课程更是供不应求，每日排 课均处于满档状态，直接带动超百万元经济效益。目前，耀雪冰雪世界已建成5条专业雪道，其中包含2 条初级雪道，以及中级、中高级、高级雪道各1条，能满足不同水平滑雪爱好者的畅滑需求。 耀雪冰雪世界此次设施升级，核心逻辑在于降低运动参与门槛。耀雪冰雪世界相关负责人表示，未 来将持续构建"观赏+体验""专业+普及"的复合型冰雪消费生态，为上海注入独特的冰雪运动活力。 近日，上海耀雪冰雪世界专为滑雪初学者打造的"小白道"全新亮相，迅速点燃市场热情，元旦假期 预订热度持续走高。 冰雪季开启以来，耀雪推出99元娱雪儿童票、299元滑雪初级道三小时票等多款特惠票种，全方位 覆盖不同游客群体的游玩需求。亮眼数据随之而来：整体客流同比增长40%，营收同比涨幅达70%，带 动周边商业营收增长近30%，配套的三大酒店周末均处于满房状态。预计整个冰雪季期间，耀雪接待客 流将突破10万人次。 ...

Core Viewpoint - The winter sports season has officially begun in China, with multiple ski resorts opening for the season, leveraging the legacy of the Beijing Winter Olympics to attract visitors and enhance local ice and snow consumption [1][2]. Group 1: Ski Resort Operations - The Yunding Ski Park in Zhangjiakou officially opened on November 1, marking the start of the winter sports season, with three major ski resorts now operational in the area [1]. - The Wanlong Ski Resort, which opened in late October, has already seen significant visitor traffic, averaging over 3,000 visitors per day on weekends [2]. - A total of nine large ski resorts are currently available in Zhangjiakou, with all expected to be operational by mid-November [2]. Group 2: Regional Developments - Other major ice and snow destinations in China, such as Xinjiang, Jilin, and Heilongjiang, are also preparing for the winter season, with favorable temperatures for outdoor skiing [3][5]. - The Keketohai International Ski Resort in Xinjiang was the first large outdoor ski resort to open for the new season, showing a steady increase in visitor numbers since mid-October [5]. - Ski resorts in Jilin and Heilongjiang are ramping up snow-making efforts, aiming for full operational status by mid-November [7]. Group 3: Consumer Engagement and Promotions - Jilin plans to invest at least 30 million yuan in ice and snow consumption vouchers to stimulate local tourism and consumption [9]. - In Xinjiang, various promotional policies, such as free access for locals and discounted entry for tourists, are being implemented to attract more visitors [9]. Group 4: Expanding Ice and Snow Sports - Indoor ski facilities and dry snow options in southern regions are expanding the boundaries of ice and snow sports beyond winter [10]. - The Qianhai Ice and Snow World in Shenzhen, the largest indoor ski resort globally, has been attracting an average of 5,000 visitors daily since its opening in late September [12]. - The Jianfeng Dry Snow Resort in Chengdu is utilizing proprietary technology to enable year-round outdoor ice and snow activities, appealing to both professional athletes and amateur enthusiasts [12].