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“巨省电”只是空调名?小米回应
Xin Hua Ri Bao· 2025-10-31 02:20
Core Viewpoint - The controversy surrounding Xiaomi's "Giant Energy Saving" air conditioning series has sparked discussions about the accuracy of product naming versus performance metrics, with mixed consumer feedback on its effectiveness [1][3][5]. Group 1: Product Naming and Performance - Users reported that "Giant Energy Saving" is merely a product series name and not an indicator of performance, leading to significant debate [1]. - Some consumers expressed dissatisfaction with the cooling performance of the "Giant Energy Saving" air conditioners, while others claimed they were indeed energy-efficient and quiet [3]. - Xiaomi's product manager clarified that the naming convention is not unique to Xiaomi, as other brands like Midea and TCL also use similar naming strategies for their air conditioning series [5]. Group 2: Sales Performance - In the first quarter of this year, Xiaomi's air conditioners, refrigerators, and washing machines ranked fourth in national sales, with sales revenue growth exceeding 100% year-on-year, particularly a remarkable 184.4% increase in washing machine sales [5].
小米高管回应巨省电质疑,称产品名副其实远超国标
Xin Lang Ke Ji· 2025-10-30 01:13
Core Viewpoint - Xiaomi's recent launch of its first major appliance factory and the clarification regarding its "giant energy-saving" product line, emphasizing that the name represents product positioning rather than a literal claim of energy savings [1] Group 1: Product Positioning and Efficiency - The "giant energy-saving" series is part of a broader product lineup that includes health-oriented and airflow-focused models, with each name reflecting its specific capabilities [1] - The energy efficiency ratings for the "giant energy-saving" series exceed national standards, with an EPF of 5.27 compared to the national standard of 5.0, and a target of 5.6 for ultra-high efficiency [1] - AI technology is utilized to enhance energy efficiency, achieving approximately 30% lower energy consumption compared to traditional PID control methods during startup [1] Group 2: Competitive Landscape - The competitive environment in the home appliance sector is described as heated, with other companies allegedly misrepresenting Xiaomi's claims, indicating a sense of urgency among competitors [1] - Xiaomi's management expresses confidence in their product capabilities and dismisses competitors' criticisms as unfounded, suggesting that the company's stability contrasts with the perceived anxiety of rival firms [1]