Core Insights - The article highlights a unique marketing strategy where two devices, the 8849 smartphone and tablet, were purchased for 9000 yuan, emphasizing their durability by demonstrating a car running over them, resulting in the tablet being crushed while the smartphone remained intact [1] Group 1 - The 8849 smartphone and tablet are marketed as "absolutely unbreakable" devices, showcasing their resilience through extreme testing [1] - The demonstration involved a car crushing the devices, which created a strong and engaging unboxing atmosphere [1] - The price point of 9000 yuan for both devices suggests a premium positioning in the market, targeting consumers looking for high durability [1]

Core Viewpoint - Xiaomi's automotive business is expected to achieve profitability in the third or fourth quarter of 2025, according to CEO Lei Jun's predictions during the investor conference [1][3]. Group 1: Automotive Business Developments - The newly launched Xiaomi YU7 is not priced at the rumored 235,900 yuan, with the official price to be confirmed one to two days before sales begin [2][7]. - Xiaomi is committed to not engaging in price wars and plans to develop its own automotive chips, with expectations of breaking even and achieving profitability in new business segments by the third or fourth quarter of 2025 [2][9]. - The YU7 has generated significant interest at the 2025 Guangdong-Hong Kong-Macao Greater Bay Area Auto Show, with long queues for static displays [4][6]. Group 2: Product Specifications and Market Position - The YU7 is positioned as a "luxury high-performance SUV," featuring a standard range of 835 km, a maximum power of 690 PS, and a 0-100 km/h acceleration time of 3.23 seconds [7]. - Xiaomi's investment in the YU7's intelligent driving research and development totals 3.5 billion yuan, indicating a strong commitment to innovation in the automotive sector [7]. - The SU7 model has already seen over 28,000 units delivered as of May 2025, and mass production of the YU7 is expected to begin in July [8]. Group 3: Industry Context and Competitive Strategy - Xiaomi's strategy aligns with industry leaders who advocate for competition based on technology and service rather than price, as highlighted by comments from executives of other automotive companies [10]. - The automotive industry in China is experiencing intense competition, with over 200 models participating in price reductions, which has led to declining profit margins [10].