2025年AI+创新科技大会已于11月28日在上海中星铂尔曼大酒店完美落幕。当天，我们针对2025年iDigital年度数字营销大赏及iDigital人工智能创新大赏的评 审结果进行了公布和颁奖。 iDigital年度数字营销大赏由iDigital China组织发起，作为垂直于数字营销领域的创新赛事，至今已成功举办七届，致力于挖掘行业创新前瞻的案例、技术及 解决方案，表彰年度杰出代表企业、品牌及个人。今年以"见证数智营销新时代"为主题，组委会对奖项的类目进行了全面升级！经过为期3个月的参赛案例 征集，本届大赏吸引到了来自联合利华、雀巢、帝亚吉欧、携程、沃尔沃、上汽通用五菱、白象食品、蓝标传媒、易点天下、前海像样HuntMobi等在内的 近100家企业，约400个案例案例及项目的参与。 iDigital人工智能创新大赏作为垂直于AI行业的新兴赛事，专注于激发AI领域的创新活力，促进技术突破、行业应用深化和商业价值的高效挖掘。今年以"AI 创新驱动新增长"为主题，精准聚焦AI技术在推动产业升级、创造经济增长新动能方面所产生的核心作用。本届大赏吸引到了来自森马、联想、罗技、广汽 丰田、悠易科技、Marketing ...

Core Insights - The evolution of Chinese exports to Indonesia over the past two decades reflects a significant shift from toys in the 1990s to high-tech consumer goods and heavy industrial products in recent years, indicating deepening economic ties between China and Indonesia [1][2][3] Group 1: Economic Cooperation - The "Southeast Asia Forum" has become an important platform for academic exchange and practical dialogue between China and Southeast Asia, highlighting the growing economic integration in the region [4][5] - Indonesia's exports to China have steadily increased over the past five years, particularly in coal, palm oil, nickel, and LNG, showcasing the strengthening trade relationship [2][3] Group 2: Cultural and Educational Exchange - Historical and cultural ties between China and Southeast Asia are deep-rooted, with significant Chinese communities in the region maintaining cultural identity through education and media [3] - Educational initiatives, such as the "2+2" program at Brunei University, allow students to study in both Brunei and China, enhancing their understanding of Chinese culture and technology [4] Group 3: Future Prospects - The establishment of cross-border railway corridors is expected to further enhance connectivity and economic ties between China and Southeast Asia [3] - The ongoing collaboration between various sectors, including government, academia, and business, is anticipated to strengthen the strategic role of regional studies in fostering cooperation [5]

Core Viewpoint - Guangxi Liuzhou is leveraging a dual strategy of "brand building + business environment" to enhance its industrial development, with notable brands like Wuling, LiuGong, and Liuzhou snail rice noodles achieving significant brand value and recognition [1][2]. Group 1: Background and Foundation - Liuzhou is the largest industrial city in Guangxi, with a diverse industrial base including traditional sectors like automotive and steel, as well as emerging industries such as smart terminals and new energy [2]. - Many industries in Liuzhou face challenges related to low product value and weak brand influence, necessitating a transformation through trademark strategies [2]. Group 2: Significance of Trademark Strategy - Trademarks are considered "intangible assets" and competitive tools that can enhance product value, competitiveness, and accelerate industrial upgrades, crucial for transitioning from "Liuzhou manufacturing" to "Liuzhou intelligence" and "Liuzhou creation" [3]. Group 3: Conditions for Development - Liuzhou has two foundational conditions for developing its trademark strategy: influential enterprises like Wuling and LiuGong leading the charge, and strong governmental support with policies and measures in place [4]. Group 4: Implementation and Effects of Trademark Strategy - Liuzhou employs a "market-led, enterprise-driven, government-guided" model to increase both the quantity and quality of trademarks, including over 60 intellectual property training sessions during the 14th Five-Year Plan [5]. - The establishment of a national geographical indication protection demonstration zone for Liuzhou snail rice noodles has created a comprehensive industry chain standard system, generating over 750 billion yuan in industry chain value [5]. - The integration of trademarks with various industries, such as engineering machinery and cultural tourism, has led to the creation of industrial clusters and enhanced regional branding [6]. Group 5: Comprehensive Service for Enterprises - Liuzhou has built a full-cycle service network for trademark registration, utilization, protection, and management, facilitating local businesses in handling trademark applications and financing [8]. - Since the establishment of the national trademark business window in 2021, 12,000 trademark-related services have been processed, helping enterprises secure 5.27 billion yuan in financing during the 14th Five-Year Plan [8]. Group 6: Brand Protection Measures - A multi-faceted protection system has been established to combat trademark infringement, with 475 cases handled during the 14th Five-Year Plan and the establishment of a knowledge property court for expedited case resolution [9]. - Liuzhou's knowledge property protection center assists enterprises in overseas trademark inquiries and legal consultations, enhancing their willingness to expand internationally [9]. Group 7: Mechanism of Trademark Strategy Empowering Industrial Upgrade - The value of trademarks is linked to corporate innovation, encouraging investment in research and development to improve product quality and market competitiveness [10]. - Trademarks act as catalysts for integrating industrial chains and promoting high-end, intelligent transformations within the industry [10]. - The regional brand serves as a "business card" for Liuzhou's economy, attracting resources and enhancing competitiveness, while improved trademark protection fosters a fair market environment [10].

Core Insights - The article highlights a unique marketing strategy where two devices, the 8849 smartphone and tablet, were purchased for 9000 yuan, emphasizing their durability by demonstrating a car running over them, resulting in the tablet being crushed while the smartphone remained intact [1] Group 1 - The 8849 smartphone and tablet are marketed as "absolutely unbreakable" devices, showcasing their resilience through extreme testing [1] - The demonstration involved a car crushing the devices, which created a strong and engaging unboxing atmosphere [1] - The price point of 9000 yuan for both devices suggests a premium positioning in the market, targeting consumers looking for high durability [1]

Core Insights - SAIC Group's Wuling and MG brands have opened their first joint experience center overseas in Jakarta, Indonesia on August 25 [1] - The experience center is operated by a joint venture, Zhihuo Cheng Aladdin International, which is backed by both SAIC's Sichuan Zhihuo Cheng Group and a well-known local company, Aladdin Group [1] - This opening marks the second store established after Zhihuo Cheng officially entered the Indonesian automotive sales market in 2024 [1]