Core Viewpoint - Haier Smart Home reported a record high revenue of 156.49 billion yuan in the first half of 2025, with a year-on-year growth of 10.2%, and a net profit growth of 15.6% [1] Group 1: Financial Performance - The company achieved a revenue of 156.49 billion yuan, marking a historical high [1] - The net profit attributable to shareholders increased by 15.6% [1] Group 2: Digital Marketing Transformation - Haier Smart Home is focusing on enhancing the user experience through digital transformation, utilizing a self-developed digital marketing model that generated over 520,000 business leads, resulting in a retail revenue of 1.49 billion yuan [1] - The company has established a digital insight system to engage in "content co-creation" with users, effectively capturing trending topics and generating relevant content [1] - AI tools are employed to analyze user comments, transforming scattered pain points into clear technical specifications, allowing users to participate in product design [2] Group 3: User Engagement Strategies - The establishment of a KOC digital platform encourages users to share authentic experiences, creating a community of brand advocates [3] - The KOC-AI module tracks user feedback in real-time, facilitating continuous product and service optimization, thus forming a positive feedback loop of user creation, word-of-mouth dissemination, and experience enhancement [3] - The three co-creation strategies have deepened the value connection with users, positioning them as co-creators and driving internal growth for the company [3]

Core Viewpoint - Haier Smart Home reported a record high revenue of 156.49 billion yuan in the first half of 2025, with a year-on-year growth of 10.2%, and a net profit growth of 15.6% [1] Group 1: Financial Performance - The company achieved a historical high in both revenue and profit for the first half of 2025 [1] - Revenue reached 156.49 billion yuan, marking a 10.2% increase year-on-year [1] - Net profit attributable to shareholders grew by 15.6% [1] Group 2: Digital Marketing Transformation - Haier Smart Home is focusing on a comprehensive user experience and deepening digital transformation [1] - The company utilized its self-developed digital marketing model to acquire over 520,000 business leads, resulting in a retail revenue of 1.49 billion yuan [1] Group 3: User Co-Creation Initiatives - The company implemented three key initiatives for user co-creation: 1. Establishing a digital insight system for "content co-creation" with users, utilizing AI to capture trending topics and generate relevant content [2] 2. Using AI to efficiently connect with user comments for "product co-creation," transforming user pain points into technical specifications [2] 3. Creating a KOC digital platform to encourage users to share authentic experiences, forming a positive feedback loop for product and service optimization [3] Group 4: User Engagement and Community Building - Haier Smart Home has built a high-engagement user community, with users becoming brand advocates and sharing their experiences on social media [3] - The KOC-AI module tracks user feedback in real-time, enhancing product and service offerings based on user-generated content [3]