Core Viewpoint - Haier Smart Home reported a record high revenue of 156.49 billion yuan in the first half of 2025, with a year-on-year growth of 10.2%, and a net profit growth of 15.6% [1] Group 1: Financial Performance - The company achieved a revenue of 156.49 billion yuan, marking a historical high [1] - The net profit attributable to shareholders increased by 15.6% [1] Group 2: Digital Marketing Transformation - Haier Smart Home is focusing on enhancing the user experience through digital transformation, utilizing a self-developed digital marketing model that generated over 520,000 business leads, resulting in a retail revenue of 1.49 billion yuan [1] - The company has established a digital insight system to engage in "content co-creation" with users, effectively capturing trending topics and generating relevant content [1] - AI tools are employed to analyze user comments, transforming scattered pain points into clear technical specifications, allowing users to participate in product design [2] Group 3: User Engagement Strategies - The establishment of a KOC digital platform encourages users to share authentic experiences, creating a community of brand advocates [3] - The KOC-AI module tracks user feedback in real-time, facilitating continuous product and service optimization, thus forming a positive feedback loop of user creation, word-of-mouth dissemination, and experience enhancement [3] - The three co-creation strategies have deepened the value connection with users, positioning them as co-creators and driving internal growth for the company [3]

Core Viewpoint - Haier Smart Home reported a record high revenue of 156.49 billion yuan in the first half of 2025, with a year-on-year growth of 10.2%, and a net profit growth of 15.6% [1] Group 1: Financial Performance - The company achieved a historical high in both revenue and profit for the first half of 2025 [1] - Revenue reached 156.49 billion yuan, marking a 10.2% increase year-on-year [1] - Net profit attributable to shareholders grew by 15.6% [1] Group 2: Digital Marketing Transformation - Haier Smart Home is focusing on a comprehensive user experience and deepening digital transformation [1] - The company utilized its self-developed digital marketing model to acquire over 520,000 business leads, resulting in a retail revenue of 1.49 billion yuan [1] Group 3: User Co-Creation Initiatives - The company implemented three key initiatives for user co-creation: 1. Establishing a digital insight system for "content co-creation" with users, utilizing AI to capture trending topics and generate relevant content [2] 2. Using AI to efficiently connect with user comments for "product co-creation," transforming user pain points into technical specifications [2] 3. Creating a KOC digital platform to encourage users to share authentic experiences, forming a positive feedback loop for product and service optimization [3] Group 4: User Engagement and Community Building - Haier Smart Home has built a high-engagement user community, with users becoming brand advocates and sharing their experiences on social media [3] - The KOC-AI module tracks user feedback in real-time, enhancing product and service offerings based on user-generated content [3]

Core Viewpoint - Haier Smart Home reported a revenue of 285.98 billion yuan for 2024, marking a year-on-year growth of 4.29%, and a net profit of 18.74 billion yuan, reflecting a 12.92% increase [2][4]. Financial Performance - The company achieved a net profit of 18.74 billion yuan, with a year-on-year growth of 12.92% [4]. - The basic earnings per share were reported at 2.02 yuan [2]. - The gross profit margin reached 27.8%, an increase of 0.3 percentage points year-on-year [5]. Revenue Growth Drivers - Revenue growth was attributed to leveraging the old-for-new policy, high-end product advantages, and significant domestic revenue growth exceeding 10% in Q4, with Casarte's revenue increasing over 30% [5]. - In overseas markets, Haier Smart Home expanded its share, particularly in emerging markets like Southeast Asia, South Asia, and the Middle East and Africa, achieving a global revenue growth of 15% [5]. Dividend and Share Buyback Plans - The company proposed a cash dividend of 9.65 yuan per 10 shares, totaling approximately 8.997 billion yuan, which represents 48.01% of the net profit attributable to shareholders [6][7]. - A share buyback plan was announced, with an amount ranging from 1 billion to 2 billion yuan, aimed at employee stock ownership plans, with a maximum buyback price of 40 yuan per share [8][9]. Investment Projects - Haier Smart Home plans to invest approximately 1.784 billion yuan in a new project to produce 3 million washing machines annually, targeting both the Chinese and overseas markets [9].