Core Insights - Xiao E Tong, a leading player in the private domain SaaS market, is preparing for an IPO on the Hong Kong Stock Exchange, highlighting its significant market position and growth potential in the interactive private domain operation sector [1][3][18]. Company Overview - Founded by Bao Chun Jian, Xiao E Tong specializes in private domain SaaS solutions, helping businesses manage their own customer relationships and marketing efforts without relying solely on external traffic platforms [4][6]. - The company’s primary offerings include e-commerce, digital marketing, and CRM modules, which cater to a diverse clientele ranging from internet-native e-commerce businesses to traditional retailers [10][11]. Financial Performance - Xiao E Tong's revenue has shown substantial growth, with total revenues projected to reach 521 million RMB in 2024, reflecting a compound annual growth rate (CAGR) of 32% from 2022 to 2024 [11][12]. - The majority of revenue comes from SaaS subscription fees, which are expected to account for 99% of total revenue in 2024 [12]. Market Position - The company holds a 10% market share in China's interactive private domain operation solutions market, positioning it as the market leader [1][18]. - The private domain operation market is projected to grow from 11.9 billion RMB in 2024 to 25.8 billion RMB by 2029, with a CAGR of 16.7% [17]. Customer Base and Growth - Xiao E Tong has a low customer concentration, with the top five customers contributing only 1.7% to 2.7% of total revenue from 2022 to 2025 [14]. - The number of key customers, defined as those contributing over 30,000 RMB annually, has surged from 266 in 2022 to 1,421 in 2024, indicating strong growth in this segment [16]. Industry Opportunities - The company is poised to capitalize on three major opportunities in the market: 1. Full-channel integration, enabling seamless online and offline experiences for consumers [19]. 2. Evolution of interaction technology, shifting from "people finding content" to "content finding people," enhancing brand-consumer engagement [20]. 3. Empowerment through artificial intelligence, allowing small businesses to operate with professional-grade tools without needing extensive technical expertise [21].

Core Viewpoint - Xiaoe Inc. (小鹅通) has submitted its listing application to the Hong Kong Stock Exchange, with CICC acting as the sole sponsor. The company has attracted investments from notable institutions, including Tencent [1]. Company Overview - Xiaoe Inc. is a leading product-driven SaaS solution provider in the private domain operation sector, enabling businesses to build, operate, and expand their decentralized e-commerce infrastructure. The company's cloud-based one-stop solution integrates e-commerce, digital marketing, and CRM into a unified system, streamlining the entire lifecycle from traffic conversion to customer relationship management and transaction facilitation [4]. Market Position - According to a report by Zhaoshang Consulting, Xiaoe Inc. ranks first among interactive private domain operation solution providers in China based on revenue for 2024, and is among the top three private domain operation solution providers. The company is also noted as the fastest-growing among the top five private domain operation solution providers during the reporting period [5]. Technology and Infrastructure - The company's intelligent resource scheduling system is built on public cloud infrastructure, capable of supporting peak traffic of up to 270,000 requests per second. Its distributed architecture ensures high availability, and the platform has obtained ISO27001 and Level 3 certification for information security in China. Additionally, AI has been integrated into the products to enhance operational efficiency, reduce costs, and improve user experience [5]. Market Growth - The market size for private domain operation solutions in China is projected to grow from RMB 11.9 billion in 2024 to RMB 25.8 billion in 2029, with a compound annual growth rate (CAGR) of 16.7%. Specifically, the interactive private domain operation solution market is expected to expand from RMB 5.2 billion in 2024 to RMB 13.8 billion in 2029, with an accelerated CAGR of 21.6% [5]. Financial Performance - For the fiscal years ending December 31 and the six months ending June 30, the company's revenues and losses are as follows: - 2022: Revenue of approximately RMB 299 million, Loss of RMB 33.99 million - 2023: Revenue of approximately RMB 415 million, Loss of RMB 37.05 million - 2024: Revenue of approximately RMB 521 million, Loss of RMB 15.08 million - 2025 (six months): Revenue of approximately RMB 306 million, Loss of RMB 5.82 million [6][8].