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英伟达正在被中国车企抛弃
Core Viewpoint - The automotive industry is shifting from reliance on NVIDIA's chips to self-developed solutions, as companies like Xiaopeng and NIO are moving towards their own chip development to reduce costs and enhance performance [2][5][20]. Group 1: Market Dynamics - Xiaopeng has released four new models equipped with its self-developed Turing driving chip, marking a complete departure from NVIDIA's chips [2]. - NIO is transitioning to its self-developed Shenqi chip, which is expected to significantly reduce costs compared to purchasing NVIDIA chips [2][8]. - NVIDIA's market share in China's high-end driving chip sector is projected to decline from 39% in 2024 to 25% in 2025, indicating a significant shift in the competitive landscape [2][9]. Group 2: Competitive Landscape - In 2024, NVIDIA's Orin-X chip held a 39.8% market share with 2.1 million units, but competitors like Horizon are gaining ground with lower-cost alternatives [5][6]. - Horizon's J5 chip has secured contracts with over nine automakers, including major brands like BYD and SAIC, highlighting the increasing competition in the market [6][9]. - By 2025, NVIDIA's partnerships with major clients like NIO and Xiaopeng have diminished, indicating a loss of influence in the market [6][8]. Group 3: Financial Performance - In the first three quarters of fiscal year 2025, NVIDIA reported $147.8 billion in total revenue, with only $1.7 billion (approximately 1%) coming from automotive business, underscoring the limited impact of automotive sales on overall performance [14][16]. - The automotive segment's revenue is significantly overshadowed by NVIDIA's data center business, which accounts for nearly 90% of its income [14][16]. Group 4: Future Outlook - NVIDIA is attempting to pivot from being a chip supplier to a comprehensive smart driving solution provider, but this transition faces challenges as competitors strengthen their positions [20]. - The launch of NVIDIA's open-source VLA model, aimed at assisting automakers lacking full-stack development capabilities, reflects its strategy to maintain relevance in the evolving market [20][21]. - However, the practical utility of the VLA model has been questioned, indicating potential hurdles in its adoption and effectiveness [21].
英伟达正在被中国车企抛弃
3 6 Ke· 2026-01-19 02:19
Core Viewpoint - The automotive industry is witnessing a significant shift towards self-developed chips, with companies like Xiaopeng and NIO moving away from NVIDIA's chips to their own solutions, indicating a trend where automakers prioritize self-sufficiency in technology [1][5][16]. Group 1: Market Dynamics - Xiaopeng has launched four new models equipped with its self-developed Turing chip, marking a complete transition from NVIDIA's chips [1]. - NIO is also transitioning to its self-developed Shenqi chip, which is expected to reduce costs significantly compared to purchasing NVIDIA chips [1][5]. - NVIDIA's market share in the high-end autonomous driving chip sector is projected to decline from 39% in 2024 to 25% in 2025, as more companies adopt self-developed solutions [1][5][8]. Group 2: Competitive Landscape - In 2024, NVIDIA's Orin-X chip held a 39.8% market share with 2.1 million units shipped, but its dominance is being challenged by Chinese companies like Horizon Robotics, which offers competitive chips at lower prices [3][4]. - Horizon's J5 chip has secured contracts with over nine automakers for more than 20 models, highlighting the growing competition in the mid-range chip market [4]. - By 2025, NVIDIA's partnerships with major clients like NIO and Xiaopeng have diminished, indicating a shift in the competitive landscape [5][8]. Group 3: Financial Performance - NVIDIA's automotive revenue for the first three quarters of fiscal 2025 was only $1.745 billion, accounting for just over 1% of its total revenue of $147.8 billion, with the majority coming from data center and AI-related products [12][14]. - The company has faced challenges with the delayed launch of its Thor chip, which has affected automakers' product timelines and market strategies [15][16]. Group 4: Strategic Shifts - NVIDIA is attempting to transition from a chip supplier to a comprehensive autonomous driving solution provider, as evidenced by its hiring of key personnel from Xiaopeng and the introduction of the open-source VLA model [17][18]. - The effectiveness of NVIDIA's open-source model, Alpamayo, has been questioned, with concerns about its practical application in the automotive sector [18].