Core Insights - The article discusses the emergence of the "hotel + coffee" model, particularly through the launch of the 尚客优悦 2.0 brand by 尚美数智酒店集团, which aims to capture the growing coffee market among younger travelers and the downward market trend [1][6]. Group 1: Product Concept and Design - 尚客优悦 2.0 integrates a coffee shop experience within the hotel environment, transforming traditional hotel lobbies into immersive coffee spaces that serve as social hubs [2][4]. - The design includes a multifunctional space that combines hotel, café, rest area, and business meeting zones, addressing the low utilization of traditional hotel public areas [4][19]. - The brand offers a 24-hour coffee service, enhancing guest experience and operational efficiency through smart technology [4][5]. Group 2: Market Trends and Consumer Behavior - The coffee market is shifting from elite consumption to mass appeal, with younger consumers bringing urban lifestyles back to smaller towns, thus expanding the coffee market into lower-tier cities [6][9]. - Data indicates that 67.5% of consumers drink coffee for energy, while 35.8% do so for social reasons, highlighting the growing necessity for coffee in various social contexts [8][9]. - The trend of integrating coffee services into hotels is not new, but it is gaining traction as hotels seek to diversify revenue streams and enhance guest experiences [9][10]. Group 3: Competitive Landscape - Major hotel chains are increasingly entering the coffee market, with various strategies such as partnerships with coffee brands, incorporating coffee into their brand identity, or launching proprietary coffee brands [9][10]. - The cost structure of coffee production indicates that leveraging existing hotel infrastructure can significantly reduce operational costs, making the "hotel + coffee" model financially attractive [13]. - The competition for the downward market is intensifying, with both coffee and hotel industries recognizing the potential in lower-tier cities [10][20]. Group 4: Future Directions - The evolution of hotels into "third spaces" reflects changing consumer preferences, particularly among Gen Z, who seek personalized and social experiences beyond traditional accommodations [14][15]. - The success of the "hotel + coffee" model will depend on the ability to create immersive experiences that resonate with younger consumers, rather than merely selling coffee [20][21].

日前，尚美数智酒店集团（后文简称"尚美数智"）携手甘肃各地文旅开启全域合作新篇章，标志着尚美 数智在西北地区重要战略布局进入新里程碑。 日前，由甘肃省文化和旅游厅指导、尚美数智酒店集团主办的"新动能·新文旅·新纪元"2025西北酒店创 新发展研讨会在甘肃兰州圆满落幕。此次活动代表了尚美数智与甘肃省全域酒店产业链战略合作正式启 动，标志着尚美数智在西北地区重要战略布局进入新的里程碑。 随着西部大开发战略的进一步深入和"西北游"的火热，以及东部酒店市场的逐渐饱和，不少酒店集团将 目光投向西部市场，用积极的行动占领市场份额。经过多年的耕耘后，这些酒店集团的西部进度如何 了？ 研讨会上，甘肃省文旅厅产业发展处副处长陆谨表示，甘肃省拥有丰富的自然风光和旅游资源，文旅厅 将积极推动住宿业态迭代，与尚美数智一起建设品质酒店产业链，共同打造甘肃文旅新名片。 随着旅游需求的复苏，以青甘为代表的西北旅游也逐渐走红，据各省区（兵团）文旅部门不完全统计， 2025年春节假期期间，西北地区接待游客超4000万人次，平均增幅达7.8%；旅游花费超220亿元，平均 增长8.55%。旅游的走红，也为西北地区带来大量酒店住宿需求，市场广阔。 ...