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存款搬家历史复盘:宽货币铺路,关注实体修复进程
Ping An Securities· 2025-12-22 11:22
Investment Rating - The report maintains a "Strong Outperform" rating for the industry [1] Core Insights - The report discusses the historical trend of deposit migration, highlighting a shift from resident fixed deposits to non-bank and corporate demand deposits, driven by a loose monetary policy environment and the recovery of the real economy [4][12] - The report identifies two significant periods of deposit migration in the past 20 years, occurring from January 2009 to August 2011 and from March 2015 to January 2018, where the proportion of resident fixed deposits decreased significantly [12][35] - Future deposit migration trends will depend on the pace of economic recovery, with current indicators showing initial signs of deposit migration as resident demand deposits and M1 growth rates increase [4][10] Summary by Sections Section 1: Decline in Resident Fixed Deposit Proportion - Recent months have seen a decline in resident fixed deposits, with a corresponding increase in non-bank deposits, indicating a potential shift in deposit behavior [4][10] - As of November 2025, the proportion of resident fixed deposits is 36.98%, down 0.56 percentage points from the peak in April 2025, while non-bank deposits have increased by 1.13 percentage points to 10.68% [10][11] Section 2: Historical Review of Deposit Migration - The report reviews the historical context of deposit migration, noting two major phases: the first from January 2009 to August 2011, and the second from March 2015 to January 2018, where fixed deposit proportions fell significantly [12][35] - During these periods, the share of corporate demand deposits and non-bank deposits increased markedly, indicating a structural shift in deposit behavior [21][35] Section 3: Future Outlook - The continuation of deposit migration is contingent on the recovery of the real economy, with current monetary policy supporting a favorable environment for such shifts [4][12] - The report emphasizes the importance of monitoring economic indicators and the impact of monetary policy on deposit behavior, suggesting that the current trends may lead to sustained changes in deposit structures [4][12]