山姆会员商店是财富世界500强企业沃尔玛旗下的高端会员制零售品牌。目前，山姆在中国市场的普通 会员年费为260元，卓越会员年费为680元。 戴伯乐首先解释了沃尔玛为何高度重视农业发展，以及为何在可持续发展、绿色供应链等领域持续投入 大量资源与时间。 他说，无论是在沃尔玛超市，还是在山姆会员店，食品类商品日益壮大，而这背后与农业密不可分。粮 食生产的重要性愈加突出，是沃尔玛商业版图中不可或缺的一环。此外，许多其他关键商品，如洗发 水、床品等，其原料也都来源于自然资源。 他指出，沃尔玛深知自身在农业可持续发展中可发挥关键作用，其核心在于与供应商及合作伙伴的紧密 协作。为此，公司设定了一系列具有挑战性的目标，推动整体业务和供应链向"再生型"模式转型。 在关键大宗商品领域，例如棕榈油、牛肉、大豆、木材等，沃尔玛制定并推行严格的"零毁林"标准。例 如，在美国推广新的放牧方式以保护草原生态；投资研发综合虫害管理方案；实施淡水资源保护措施； 在亚洲和南美地区推动海洋保护倡议，重点支持三文鱼、金枪鱼等可持续渔业发展。 中经记者 索寒雪 北京报道 "我们零售商之所以成功，是因为与数千家供应商建立了紧密合作关系。他们为我们的客户 ...

Core Viewpoint - The article discusses the recent backlash against Sam's Club for offering a large number of non-Sam's branded products, leading to dissatisfaction among members who feel their membership fees are not justified [2][3]. Group 1: Customer Sentiment - Customers are frustrated that many products available at Sam's Club can be found at local convenience stores without the need for a membership fee [2][3]. - The emotional value associated with shopping at Sam's Club is diminishing, prompting members to question the value of their membership [3]. Group 2: Proposed Solutions - The author suggests that Sam's Club should focus on enhancing its branding by prominently displaying its logo on products, even if they are from other brands [5][6]. - The recommendation is to make the Sam's logo extremely visible on products to improve customer perception and satisfaction [7][8]. Group 3: Brand Identity - The article emphasizes that the uniqueness of Sam's Club's offerings should be highlighted, as this is a core competitive advantage [14][21]. - It argues that even if products are sourced from the same manufacturers, the branding and quality standards can differentiate them significantly [17][18]. Group 4: Implementation Strategy - The author believes that the strategy of enhancing product packaging with the Sam's logo is a simple yet effective way to address customer concerns quickly [10][24]. - The focus should be on immediate implementation of this branding strategy to improve customer feedback and overall perception of the brand [9][24].