Core Viewpoint - Consumer trust and preference are crucial market resources for consumer-facing companies, and the handling of public sentiment can reflect a company's brand management and operational characteristics [1] Group 1: Incident Overview - Sam's Club faced backlash after changing product display images in its app, leading to accusations of misleading representations and hidden information [2] - Users criticized the new high-saturation images and the lack of transparency regarding key product details, prompting calls for a return to clear, unedited images [2] Group 2: Company Response - Sam's Club's public response included reverting some product images back to original photos after the controversy erupted, although some edited images remained [3] - The company acknowledged that the changes began testing in late August, prior to the new president's appointment, indicating that the adjustments were part of routine updates [5] Group 3: Brand Impact and Membership - Despite the controversy, Sam's Club has over 9 million paying members, generating more than 2.3 billion yuan from membership fees annually [6] - The company plans to open 10 new stores in 2025, marking the highest number of new openings in its 30-year history in China, which raises concerns about maintaining quality and customer trust during expansion [7] Group 4: Additional Incident Overview - XPeng Motors introduced a humanoid robot, IRON, which sparked debate over its gendered design and authenticity, with some questioning if it was a human in disguise [8] - The robot features advanced technology and is positioned as a flagship product for XPeng's entry into the humanoid robot market, with plans for mass production by the end of 2026 [10] Group 5: Market Reaction - Following the clarification video from XPeng's chairman addressing the robot's design and capabilities, the company's stock price rose significantly, reflecting positive market sentiment [11]