2025年12月19日至21日，首届进博优品交易会（以下简称"小进博"）在国家会展中心（上海）举行。作为进博会在会期 外的延伸，本次活动聚焦优质消费产品，是"共享大市场·出口中国"系列中的重要一环。 在现场，3H馆和4.1H馆内人流如织，汇集60多个国家和地区的700多家企业，打造了一场为期三天的"年末消费嘉年华"。 众多进博会同款新品从展台直达消费现场，让普通观众一站式选购"进博年货"，切实感受开放共赢的市场活力。 首发新品引领消费新浪潮 如果说惠民折扣点燃了消费热情，那么馆内的"进博首发新品汇"则展现了"首发经济"的蓬勃活力。 展台上的巧克力、饼干等多款进口食品前都围满了试吃的市民，不少人一买就是好几袋。"第一天就卖了几百箱，加起来 有七八千袋。"工作人员语气里满是惊喜。 在巴西圣保罗投促局展台，来自南美大陆的风味同样吸引众多观众。"我们的速溶咖啡选用巴西山多士优质咖啡豆，口感 柔和不苦涩。"工作人员手持产品向围观市民演示冲泡方法，"平时68元一盒，现在买3盒送2盒，折算下来一杯黑咖才一 块多钱。"市民王女士听完立刻下单5盒："家里人都爱喝咖啡，这个价格比代购还划算，正好囤着当年货。" 美妆服饰区域更是优 ...

Core Insights - Sonova made its debut at the 8th China International Import Expo, showcasing a comprehensive range of innovative hearing health solutions, including the Asia premiere of the Phonak AI hearing aids and MRI-compatible cochlear implant technology [1][2] Group 1: Commitment to the Chinese Market - Sonova emphasizes its commitment to deepening its presence in the Chinese market, focusing on hearing health as a critical aspect of public health, especially in light of the "Healthy China 2030" strategy [2][6] - The company has established a complete ecosystem in China that encompasses research and development, production, and service, aiming to provide a full lifecycle hearing health management solution [2][3] Group 2: Innovative Solutions and Product Offerings - At the expo, Sonova presented four key segments: hearing devices, cochlear implants, hearing care services, and consumer hearing products, showcasing its systematic innovation capabilities [3][4] - The Phonak Audeo Paradise AI hearing aids, featuring advanced dual-chip architecture, were highlighted as a key product, enhancing the listening experience through sophisticated algorithms [3][4] - The exhibition also included the AB Ultra 3D cochlear implant, which is compatible with 3.0T MRI technology, ensuring safer clinical procedures for patients [3] Group 3: Strategic Partnerships - Sonova signed a strategic cooperation memorandum with Shanghai Pharmaceuticals, aiming to enhance the hearing health service system and accelerate the delivery of innovative solutions to Chinese patients [1][6] - The partnership is expected to leverage synergies in the hearing health and cochlear implant sectors, contributing to a healthier ecosystem for hearing health in China [6]

Core Insights - The China International Import Expo (CIIE) serves as a significant platform for multinational companies to showcase their products and explore business opportunities in the Chinese market, reflecting China's commitment to high-level openness [1][2] Group 1: Company Perspectives - Shiseido views CIIE as a powerful catalyst for integrating its China operations with tourism retail, emphasizing the need to understand Chinese consumers better to enhance brand appeal and drive growth [1] - Intuitive Surgical has established a strong presence in China, with the Da Vinci surgical robot being a key product. The company has localized production in China to enhance supply chain resilience and meet local market demands [2] - Sonova, a hearing health solutions provider, made its debut at CIIE, showcasing its AI-powered hearing aids and highlighting China's importance as a vibrant market for its comprehensive product and service offerings [1] Group 2: Market Dynamics - CIIE acts as a "receiver" for multinational companies to gather feedback and explore collaboration opportunities, connecting brands with global suppliers and retailers [2] - The event has attracted both established and new players, indicating a growing interest in the Chinese market and the potential for cross-channel cooperation [2] - The continuous participation of companies like Intuitive Surgical and Shiseido at CIIE underscores the event's role in facilitating deeper integration into China's economic ecosystem [1][2]

Core Insights - Sonova, a global leader in hearing health solutions, made its debut at the 8th China International Import Expo, showcasing a full range of innovative hearing health solutions under the theme "Hearing the World, Sounding the Future" [1][2] - The company signed a strategic cooperation memorandum with Shanghai Pharmaceuticals to build a health hearing service system, demonstrating its commitment to sustainable development in China [1] - Sonova has established a comprehensive ecosystem in China, focusing on consumer hearing, hearing aid technology, cochlear implant technology, and hearing health services, providing a "full life cycle hearing health management" solution [1] Company Overview - Sonova's global vice president and general manager for China, Fang Fang, emphasized that the Chinese market is one of the most important and dynamic markets for the company, with over 20 years of investment and local development [2] - The company has developed a complete layout in China, covering product research and development, manufacturing, user services, and professional training [2] Product Highlights - At the expo, Sonova showcased four major segments: hearing aids, cochlear implants, hearing health services, and consumer hearing, highlighting its systematic innovation capabilities supported by a full value chain ecosystem [2] - The Phonak Audeo Paradise AI hearing aid, featuring a dual-chip architecture with DeepSonic and ERA chips, was a focal point, enabling users to transition from "hearing" to "understanding" [2][3] - The display included the leading bionic (AB) Ultra3D cochlear implant, compatible with 3.0T MRI technology, enhancing patient safety and convenience during clinical diagnosis [3] Service Experience - Sonova introduced an immersive "sound cabin" experience, allowing visitors to understand the listening experiences of individuals with hearing loss in various environments [3] - The company also showcased its comprehensive hearing service process, including on-site hearing tests, remote fitting, and follow-up management systems, emphasizing professionalism and convenience [3] Consumer Products - The consumer hearing section featured high-quality products from Sennheiser, integrating music and hearing protection concepts, showcasing a diverse range of products that extend hearing health awareness into daily life [3]