近日，全国市场运行和消费促进工作会议强调，坚持深入实施提振消费专项行动，加快培育服务消费新增长点、培育壮大新型消费、创新多元化消费场景。 在此背景下，"寻味华夏·我就是厨神"首届苏宁易购全国厨艺争霸赛总决赛于1月24日在Suning Max南京建邺万达店圆满落幕。 苏宁易购集团副总裁范春燕表示，"厨神"大赛是一场融合美食文化、非遗传承、智能科技与社区互动的沉浸式体验盛会。以其为代表，苏宁易购旨在用超越 期待的体验与温度留住用户，通过场景化、社交化、内容化的运营，实现从"流量"到"留量"再到"销量"的良性循环，构建一个融合文旅、品牌、文化、社群 的综合生态平台。据悉，活动期内，全国共吸引超10万名观众到店观赛，带动新智厨电产品销售增长，其 d personal program and L 1 40 y I o 9 t the 017 . . la al and prop -5- on the for the t 201 1 7 7 3 19 12568 are and ice re pro test of the 赛事自2025年9月启动以来，已在全国26座城市、40余家门店落地超300场比赛。以厨房为场景、以 ...

Core Insights - The retail industry is shifting from a "price-driven" model to an "experience-driven" model, as highlighted by the Deputy Minister of Commerce, Sheng Qiuping, at the recent National Retail Innovation Development Conference [1] - Suning.com is accelerating retail innovation by upgrading store scenarios and creating experience-oriented consumption spaces, exemplified by the Suning Max stores [1] Group 1: Store Innovations - As of December this year, Suning.com has established over 150 Suning Max and Suning Pro stores nationwide, with nearly 20 Suning Max stores located in major cities such as Nanjing, Beijing, and Shanghai [1] - The Suning Max stores replicate home living scenarios, integrating home appliances and home decoration with actual usage environments, enhancing consumer trust and purchase intent through immersive experiences [1] Group 2: Sales Performance - The Suning Max store in Beijing saw 35.3% of orders exceeding 50,000 yuan within two days of opening, while the Nanchang store experienced a 20% increase in average sales per customer compared to local stores [2] - The introduction of the "Private Home" renovation area in stores has led to a 22% year-on-year increase in orders for renovation services [2] Group 3: Engagement and Events - Suning.com plans to host over 1,000 product launch events and introduce more than 1,000 new home appliances and 3C products by 2025, enhancing consumer engagement [2] - The company has organized over 500 esports events targeting young consumers, attracting over 100,000 participants and resulting in a 27% year-on-year increase in sales of 3C digital products [2] Group 4: Diverse Experiences - Suning Max stores are enhancing their offerings by hosting over 1,000 culinary competitions and food tasting events, leading to a 50% increase in sales of integrated cooking machines [5] - The stores have also organized 500 large-screen viewing events, resulting in a 153% year-on-year increase in sales of large-screen televisions [5] Group 5: Community and Social Engagement - The establishment of the "Suning Friend" area in stores aims to create an open space with experiential and social attributes, enhancing community engagement [6] - The Friend area has distributed nearly 700,000 free cups of coffee and provided free laundry services for over 500,000 items, contributing to a 110% year-on-year increase in coffee machine sales and a 53% increase in laundry set sales [6] Group 6: Industry Perspective - The experience economy is driving the evolution of offline retail spaces towards a composite form characterized by content, emotion, and co-creation [9] - Suning.com’s exploration of store formats like Suning Max integrates product sales, experiential scenarios, and user services, providing a practical reference for retail transformation [9]