"一杯奶茶炒到100元""一个面包溢价近两倍",近年来,随着餐饮连锁品牌的网红化,黄牛与代购产业也随 之野蛮生长。从奶茶、蛋糕到盲盒潮玩,凡是贴上"网红"标签的产品,似乎都难逃被加价倒卖的命运。 在这一产业链中,外卖平台正成为"李鬼"店铺滋生的温床,地址造假、营业执照模糊、商品溢价离谱等问 题层出不穷,不仅侵害了消费者权益,也对品牌方的声誉造成冲击。 记者 张志恒 孙佳琪 济南报道 地址造假无门面 营业执照模糊不清 随着外卖行业的发展,越来越多代购商将目光投向线上平台,平台由此出现大量打着品牌旗号的"李鬼"店 铺。 黄牛代购成产业链 网红面包溢价超150% "代购面包可选性不高,我就花了一百元让黄牛代排队,这个时间我可以去逛逛街。两周后热度过去,代排 队价格就降到30元了。现在开业一个多月,早来一会儿,基本不用排队,也就没什么黄牛了。"12月4日,正在 济南万象城一家网红面包店门前排队的黄女士向记者介绍。 当时是上午十一点半,距离12点正式营业还有半小时,店外已经排起十几米的长队。等待间隙,记者与正在 排队购买面包的济南市民黄女士聊起了这家店自开业以来黄牛代购的情况。 以黄油与面包为例,在济南的官方门店仅万象 ...

Core Insights - The rise of premium baking in first-tier cities is marked by long queues at stores like UH Youhe and Mr. Stone's Oven, indicating strong consumer interest despite high prices [1][3][4] - Premium baked goods are priced significantly higher than regular bread, with average spending between 40 to 60 yuan per person, yet they attract a large number of young consumers [1][6][7] Market Trends - Premium baking brands are focusing on first-tier cities, particularly Beijing, Shanghai, and Guangzhou, to capture high-end market segments [8][9] - The competitive landscape includes both established brands and new entrants, with many targeting high-traffic shopping centers for their locations [5][6] Consumer Behavior - The appeal of premium baking lies in its ability to transform high prices into perceived value, positioning products as essential for a quality lifestyle [6][11] - Consumers are drawn to the experience of freshly baked goods, with many brands emphasizing transparency in their baking processes [6][10] Product Strategy - Premium baking brands prioritize high-quality ingredients, using natural and imported components to justify their pricing [7][12] - The product offerings are diverse, with a focus on health-conscious options and innovative designs to meet consumer demands [13][19] Business Model Challenges - High operational costs, including rent and labor, pose significant challenges for premium baking brands, particularly in first-tier cities [15][16] - The reliance on marketing strategies to drive initial consumer interest raises concerns about long-term customer retention and repeat purchases [17][18] Future Outlook - The premium baking sector must shift from merely attracting traffic to creating lasting value through product quality and innovation [19][20] - Addressing the balance between high-end positioning and sustainable profitability will be crucial for the longevity of these brands in a competitive market [18][19]

Core Viewpoint - The article discusses the pervasive issue of theft in Europe, particularly focusing on the tactics used by thieves and the experiences of travelers who fall victim to these crimes. It highlights the cultural context of theft in European cities and the need for heightened vigilance among tourists [4][10][104]. Group 1: Theft Culture in Europe - Europe is portrayed as a place where theft is almost a rite of passage for travelers, with the notion that if one hasn't been stolen from, they haven't truly experienced Europe [7][10]. - The article emphasizes that major cities like Paris, Milan, Barcelona, and Rome are notorious for their high rates of theft, often referred to as "thief cities" [26][104]. - The tactics employed by thieves, particularly those from the Romani and Moroccan communities, are described as organized and systematic, often involving distraction techniques [104][135]. Group 2: Traveler Experiences - Numerous anecdotes are shared about travelers' experiences with theft, illustrating the quick and cunning nature of thieves. For instance, one traveler reported losing their belongings within a minute of arriving at the airport [45][55]. - The article includes various strategies that travelers have developed to protect themselves, such as concealing valuables in unconventional places [61][65]. - There is a recurring theme of travelers feeling a heightened sense of anxiety and vigilance, often referred to as "European theft-induced stress syndrome," as they navigate crowded areas [92][95]. Group 3: Social Commentary - The article touches on the socio-economic factors that contribute to the prevalence of theft among marginalized communities in Europe, particularly the Romani people, who often resort to stealing as a means of survival due to systemic exclusion [135][146]. - It also critiques the societal response to theft, suggesting that the burden of dealing with thieves often falls on tourists rather than addressing the root causes of the issue [156]. - The narrative suggests that the experience of theft in Europe is not just a personal misfortune but a reflection of broader social dynamics and inequalities [140][156].