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贵价烘焙,攻占北上广
Hu Xiu· 2025-08-22 10:33
近期,精品烘焙在一线城市持续升温——UH祐禾北京合生汇店开业即现长队,石头先生的烤炉上海首 店试吃人群环绕半层楼,Paper Stone北京国贸店迅速成为网红打卡点,杭州、深圳等地门店更屡创日销 10万元的销售成绩。 与普通面包相比,这些精品烘焙店产品价格显著偏高,人均消费达40~60元,却仍吸引大量年轻人排队 购买。从透明厨房呈现的现烤烟火气,到进口原料堆砌的"实在感",再到网红装修营造的打卡仪式 感,"贵价烘焙风"背后,究竟隐藏着怎样的消费逻辑? 贵价烘焙,攻占北上广 "35元一个吐司、28元一个乳酪面包,却挤满了人""买面包排了两小时愣是没排到""今年大概有1万人在 合生汇抢面包",近期,有关精品烘焙的讨论在小红书上热度居高不下。众多博主前往精品烘焙店打 卡,发现不少此类门店一大早就排起了长队。 产品方式,人均40元以上,但产品用料足,品类全,碳水管饱。与大众烘焙不同,这一轮精品烘焙人均 价格处于40~60元区间。像祐禾面包,招牌吐司售价28元,一份脏脏包卖22元,人均消费接近40元; Paper Stone的牛角包价格在20~30元,人均消费达62元。 虽说这类精品烘焙店人均40元以上的价格,看似超出 ...
欧洲到底是怎么成为偷子乐园的?
虎嗅APP· 2025-06-03 13:52
Core Viewpoint - The article discusses the pervasive issue of theft in Europe, particularly focusing on the tactics used by thieves and the experiences of travelers who fall victim to these crimes. It highlights the cultural context of theft in European cities and the need for heightened vigilance among tourists [4][10][104]. Group 1: Theft Culture in Europe - Europe is portrayed as a place where theft is almost a rite of passage for travelers, with the notion that if one hasn't been stolen from, they haven't truly experienced Europe [7][10]. - The article emphasizes that major cities like Paris, Milan, Barcelona, and Rome are notorious for their high rates of theft, often referred to as "thief cities" [26][104]. - The tactics employed by thieves, particularly those from the Romani and Moroccan communities, are described as organized and systematic, often involving distraction techniques [104][135]. Group 2: Traveler Experiences - Numerous anecdotes are shared about travelers' experiences with theft, illustrating the quick and cunning nature of thieves. For instance, one traveler reported losing their belongings within a minute of arriving at the airport [45][55]. - The article includes various strategies that travelers have developed to protect themselves, such as concealing valuables in unconventional places [61][65]. - There is a recurring theme of travelers feeling a heightened sense of anxiety and vigilance, often referred to as "European theft-induced stress syndrome," as they navigate crowded areas [92][95]. Group 3: Social Commentary - The article touches on the socio-economic factors that contribute to the prevalence of theft among marginalized communities in Europe, particularly the Romani people, who often resort to stealing as a means of survival due to systemic exclusion [135][146]. - It also critiques the societal response to theft, suggesting that the burden of dealing with thieves often falls on tourists rather than addressing the root causes of the issue [156]. - The narrative suggests that the experience of theft in Europe is not just a personal misfortune but a reflection of broader social dynamics and inequalities [140][156].