以下文章来源于红餐网 ，作者红餐编辑部 红餐网 . 做餐饮，上红餐 ！一个有温度的餐饮产业服务平台。 本文来自微信公众号： 红餐网 ，作者：周飞飞，编辑：方圆，题图来自：视觉中国 "风很大的祐禾怎么说关就关了。" 网红烘焙品牌UH祐禾 （简称"祐禾"） 似乎正在一场急速的剧情反转。 2024年，快速扩张的祐禾实现门店数翻番，每到一地开店总能引发排队热潮，到了今年，扩张步伐 依旧不停的同时，却悄然关闭了北京、深圳、成都、重庆等地多家门店，其中不少门店开业不足一 年。 一、多个城市关店背后，祐禾悄 悄涨价 祐禾是近两年备受关注的烘焙品牌之一。 2016年成立于湖北的精品烘焙品牌祐禾，凭借门店现烤现卖、透明化操作间以及高颜值产品，俘获 了一众消费者。 2021年，祐禾开始走出湖北，将版图拓展到长沙、杭州、成都、重庆等城市。 到了2024年，祐禾外拓步伐进一步加快，进驻多个一线以及新一线城市的中高端商圈，引发排队热 潮，也将品牌声量不断推高。 今年以来，祐禾仍保持扩张势头，武汉、成都、广州、深圳、南昌等城市均有新店开出，并首次进入 青岛、赣州等地。红餐大数据显示，截至目前，祐禾开设了超130家门店。 开店的同时，下半 ...

本食谱选自《面包大全 》 牛角面包 材料： 高筋面粉 250 克 蜂蜜 15 克 盐 5 克 干酵母 2 克 奶粉 8 克 水 150 克 橄榄油 10 克 表面装饰 ： 黑白芝麻适量 制作过程: 1. 将所有材料一起搅拌，至面团表面光滑 有弹性，以室温 30℃，发酵 50 分钟。 2. 将面团分割成70克/个，滚圆，松弛20分 钟。 3. 再将面团搓成水滴形。 5. 将面团从后往前卷。 6. 卷成牛角形，接口处压捏紧。 4. 然后将面团擀开至三角形。 7. 放入烤盘，以温度30℃、湿度75%，发 酵50分钟。 8. 发酵好，在面团表面刷上蛋液。 10. 放入烤箱，以上火200℃、下火180℃, 烘烤14分钟即成。 11. 将所有材料一起搅拌，至面团表面光滑 有弹性，以室温 30℃，发酵 50 分钟。 9. 蘸上黑白芝麻。 月度好文： 烘焙职人专访： 行业前辈： 史见孟 | 庄鸿铭 | 吴武宪 | 林育玮 | 林永志 曹继桐 | 干文华 | 黎国雄 | 陈聪敏 比赛冠军： 蔡叶昭 | 龚鑫 | 林业强 | 于鹏 | 张政海 | 鲁胚枝 | 冯英杰 | 吕浩然 | 王记 | 周振山 | 田孝清 | 于鹏 | 李 ...

Core Insights - The rise of premium baking in first-tier cities is marked by long queues at stores like UH Youhe and Mr. Stone's Oven, indicating strong consumer interest despite high prices [1][3][4] - Premium baked goods are priced significantly higher than regular bread, with average spending between 40 to 60 yuan per person, yet they attract a large number of young consumers [1][6][7] Market Trends - Premium baking brands are focusing on first-tier cities, particularly Beijing, Shanghai, and Guangzhou, to capture high-end market segments [8][9] - The competitive landscape includes both established brands and new entrants, with many targeting high-traffic shopping centers for their locations [5][6] Consumer Behavior - The appeal of premium baking lies in its ability to transform high prices into perceived value, positioning products as essential for a quality lifestyle [6][11] - Consumers are drawn to the experience of freshly baked goods, with many brands emphasizing transparency in their baking processes [6][10] Product Strategy - Premium baking brands prioritize high-quality ingredients, using natural and imported components to justify their pricing [7][12] - The product offerings are diverse, with a focus on health-conscious options and innovative designs to meet consumer demands [13][19] Business Model Challenges - High operational costs, including rent and labor, pose significant challenges for premium baking brands, particularly in first-tier cities [15][16] - The reliance on marketing strategies to drive initial consumer interest raises concerns about long-term customer retention and repeat purchases [17][18] Future Outlook - The premium baking sector must shift from merely attracting traffic to creating lasting value through product quality and innovation [19][20] - Addressing the balance between high-end positioning and sustainable profitability will be crucial for the longevity of these brands in a competitive market [18][19]

Core Viewpoint - The high-priced bakery market is rapidly expanding in first and second-tier cities, with significant price increases and a growing consumer interest in premium baked goods [2][3][4]. Market Situation - High-priced bread is quickly occupying shopping malls in first and second-tier cities [3]. - In the past year, several premium bakery brands have aggressively expanded their presence in major cities [4]. Consumer Behavior - The average spending per person at these premium bakeries is around 60 yuan, surpassing the cost of a regular meal [5]. - The scarcity marketing strategy, such as limited-time offers and purchase limits, creates a sense of urgency and drives consumer demand [6]. - Consumers often feel compelled to buy more after waiting in long lines, driven by loss aversion psychology [7]. Industry Trends - Despite a general trend towards rational consumption, the popularity of high-priced bread aligns with the "lipstick effect," where affordable luxury items thrive during economic downturns [8][9]. - The target demographic for these brands primarily includes young consumers aged 20-35, who value aesthetics and social attributes in their purchases [9]. Business Challenges - The bakery industry's business cycle is shortening, with a significant number of new openings being outpaced by closures; approximately 58% of new stores close within two years [10]. - Recent incidents, such as food poisoning linked to a popular bakery, highlight the risks associated with rapid expansion in the premium bakery sector [10].