Core Insights - L'Oréal China released a white paper on PDRN skincare applications during the 8th China International Import Expo, outlining the scientific and application landscape of PDRN in the beauty sector [1][2] - The white paper serves as a guide for the future development of PDRN, showcasing L'Oréal's 20 years of expertise in skin science and consumer insights [1][2] Group 1: PDRN Research and Development - L'Oréal has established a comprehensive innovation system in China since 2005, focusing on consumer insights, scientific research, and product development [2] - The white paper consolidates L'Oréal's latest research on PDRN, detailing its scientific mechanisms, clinical evidence, and application prospects while identifying knowledge gaps and potential risks [2][3] Group 2: Expert Discussions and Applications - Experts discussed PDRN's applications and future prospects at the release event, highlighting L'Oréal's advantages in R&D, including a rich pipeline of biological materials and collaborations with leading companies in fermentation [3] - Lancôme, as the first brand to apply PDRN within the group, shared strategic considerations and consumer insights regarding its application in beauty products [3] Group 3: Product Launches and Future Plans - L'Oréal has already integrated PDRN into its brands, with Lancôme's "Rejuvenating" cream inspired by advanced PDRN skin technology from South Korea [4] - The company plans to continue exploring PDRN's potential in the beauty sector, launching more products and promoting industry collaboration to advance skin science [4]

Core Viewpoint - The 2025 China International Import Expo (CIIE) saw a lower participation rate from leading beauty companies, reflecting a trend of market growth slowing down and companies opting for cost-saving measures while still seeking innovative product development and localized strategies [1][2]. Group 1: Product Innovation and Localization - New products are taking center stage, with a focus on localized customization being a key theme among multinational companies [2][4]. - Shiseido's medical beauty brand RQ PYOLOGY showcased a new project developed in collaboration with local institutions, emphasizing the importance of local partnerships in innovation [2][4]. - The introduction of a unique "skin rhythm" evaluation system by RQ PYOLOGY aims to provide precise skin condition analysis, highlighting a shift towards research-driven, localized product strategies [4][20]. Group 2: Mature Brand Strategy - Multinational companies are increasingly favoring the introduction of mature brands into the Chinese market as a pragmatic response to slowing growth, leveraging established supply chains and faster market entry [9][11]. - Shiseido's fragrance and beauty brand Serge Lutens made its debut at the expo, with plans for formal entry into the Chinese market next year [11][13]. - The professional skincare sector is also witnessing a wave of established brands entering the market, such as Amorepacific's Aestheline and L'Oréal's Dr.G, indicating a trend towards stability and reliability in brand offerings [11][13]. Group 3: Technological Innovation - Technology is redefining competitive boundaries, with brands like Kosé utilizing quantum computing to enhance product formulation efficiency [17][20]. - L'Oréal released a white paper on PDRN (Polydeoxyribonucleotide) applications in skincare, showcasing its potential in anti-aging and skin longevity [20][22]. - Chinese companies like Huaxi Bio are also responding to global anti-aging trends with systematic research on ECM (extracellular matrix) solutions, indicating a robust focus on scientific innovation [22][24]. Group 4: Market Trends and Consumer Focus - Beauty brands are shifting from aggressive marketing tactics to enhancing user experience, focusing on product efficacy and consumer needs [9][20]. - The emphasis on practical innovation reflects a broader industry consensus that growth is returning to a more rational and realistic trajectory, prioritizing verifiable product effectiveness over mere concepts [24].