Core Viewpoint - The stock price of Fusenmei has experienced a decline of 14.80% year-to-date, with a recent drop of 2.02% in the last five trading days, indicating a challenging market environment for the company [2]. Company Overview - Fusenmei, established on December 7, 2000, and listed on November 9, 2016, is located in Chengdu, Sichuan Province. The company primarily operates in the decoration and building materials home and auto parts market, with a revenue composition of 90.23% from market leasing and services, 5.17% from other sources, 3.41% from decoration and renovation projects, 0.79% from entrusted management, and 0.41% from marketing and advertising planning [2]. - As of July 31, 2025, Fusenmei had 20,900 shareholders, an increase of 8.43% from the previous period, with an average of 14,262 circulating shares per shareholder, a decrease of 7.78% [2]. Financial Performance - For the first half of 2025, Fusenmei reported operating revenue of 649 million yuan, a year-on-year decrease of 11.55%, and a net profit attributable to shareholders of 318 million yuan, down 6.35% year-on-year [2]. - Since its A-share listing, Fusenmei has distributed a total of 4.668 billion yuan in dividends, with 2.425 billion yuan distributed over the past three years [3]. Shareholder Information - As of June 30, 2025, the largest circulating shareholder, Hong Kong Central Clearing Limited, held 7.0274 million shares, a decrease of 1.1918 million shares from the previous period. The ninth-largest shareholder, Yongying Dividend Preferred A (008480), maintained its holding of 1.7608 million shares [3].

Core Viewpoint - Chengdu Fusenmei Home Furnishing Co., Ltd. is facing significant challenges with declining performance, as evidenced by a continuous drop in revenue and net profit, while simultaneously maintaining a high dividend payout that exceeds its annual net profit [1][3][4]. Financial Performance - In Q1 2025, Fusenmei reported a revenue of 330 million yuan, a year-on-year decline of 13.19%, and a net profit of 148 million yuan, down 21.06% [3]. - The company has experienced six consecutive quarters of revenue decline since Q4 2023, with year-on-year declines of 6.74%, 2.46%, 7.95%, 10.08%, and 4.19% for the subsequent quarters [3]. - Despite a revenue decline of 6.18% and a net profit drop of 14.39% in 2024, Fusenmei distributed a cash dividend of 808 million yuan, resulting in a dividend payout ratio of 117.11%, which exceeds its total net profit for the year [3][4]. Dividend Policy - Fusenmei has consistently implemented cash dividends since its listing in 2016, with a cumulative payout of 4.668 billion yuan and a dividend rate of nearly 70% [3]. - The high dividend payout, particularly the 117.11% ratio in 2024, is seen as a potential financial strategy to stabilize market value, but it raises concerns about the sustainability of the company's financial health [4]. Market Dependency - Fusenmei's revenue is heavily reliant on its core market, with 87.2% of its total revenue coming from market leasing and services, which also saw a decline of 4.52% in 2024 [5][6]. - The company has shown a strong dependency on the Chengdu market, with revenue from this region accounting for over 95% from 2021 to 2024, peaking at 97.76% in 2024 [6][7]. - The performance outside of Chengdu has been poor, with revenues from markets outside Sichuan showing significant declines, indicating a lack of effective regional expansion [7]. Industry Challenges - The home furnishing industry is facing intense competition, with a reported 3.85% decline in sales for large-scale building materials and home furnishing markets in 2024 [8]. - Emerging trends such as e-commerce, home internet services, and cross-industry operations are reshaping the industry, posing challenges for traditional players like Fusenmei [8]. - Experts suggest that the future of the home furnishing industry lies in moving away from a "two landlord" model towards a more service-oriented, digital approach that centers on consumer needs [8][9]. Strategic Recommendations - Fusenmei needs to aggressively reshape its value chain, transitioning from merely being a rental intermediary to a comprehensive home service platform that includes design, material selection, construction, and delivery [9]. - The company should focus on creating a content ecosystem around home living, shifting from selling space to selling inspiration [9]. - A complete digital transformation is essential, embedding digital technologies into its operational framework to enhance efficiency and adaptability [9].

Core Viewpoint - Chengdu Fusenmei Home Co., Ltd. is facing significant challenges with declining performance, highlighted by a 13.19% drop in revenue and a 21.06% decrease in net profit for Q1 2025, while simultaneously maintaining a high dividend payout ratio of 117.11% for 2024, which exceeds its annual net profit [1][4][7] Financial Performance - In Q1 2025, Fusenmei reported revenue of 330 million yuan, down 13.19% year-on-year, and net profit of 148 million yuan, down 21.06% year-on-year [4] - Revenue has been declining for six consecutive quarters since Q4 2023, with year-on-year declines of 6.74%, 2.46%, 7.95%, 10.08%, and 4.19% for Q4 2023 and the four quarters of 2024 [7] - Despite a 6.18% decline in revenue and a 14.39% drop in net profit for 2024, Fusenmei distributed 808 million yuan in cash dividends, marking a dividend payout ratio of 117.11% [7] Dividend Policy - Fusenmei's high dividend payout is seen as a sign of "value release anxiety," indicating a lack of growth projects and a strategy to maintain market value by returning cash to shareholders [7][10] - Since its listing in 2016, Fusenmei has distributed a total of 4.668 billion yuan in dividends, with a payout ratio close to 70%, and over 2.4 billion yuan in dividends in the last three years, accounting for 88% of the company's net profit during that period [7][10] Market Dependency - Fusenmei's revenue is heavily reliant on its core market, with 87.20% of its total revenue coming from market leasing and services, which also saw a decline of 4.52% in 2024 [8] - The company has shown a strong dependency on the Chengdu market, with revenue from this region accounting for over 95% of total revenue from 2021 to 2024, peaking at 97.76% in 2024 [8][9] Industry Challenges - The home furnishing industry is facing intense competition, with a reported 3.85% decline in sales for large-scale building materials and home furnishing markets in 2024 [11] - The crisis in the home furnishing industry is attributed to the end of real estate dividends and the failure of traditional business models, necessitating a shift towards asset-light, service-oriented, and digital strategies [11] Strategic Initiatives - Fusenmei is actively seeking transformation by enhancing its online presence, with the "Fusenmei Online 3.0" program achieving over 6 million customer visits and 320 million yuan in online payments in 2024 [12] - Future strategies include integrating design, material selection, construction, and delivery into a closed loop, creating a content ecosystem around home living, and embedding digital technology into operations [12]