差异化定位是老铺黄金突围的关键。品牌深耕黄金非遗工艺，聚焦东方文化叙事，用户画像精准覆盖高净值人群，与国际奢侈品牌消费者重合率高达 77.3%，成功契合消费者对中国传统与核心价值观的情感共鸣需求，这与卡地亚、梵克雅宝等国际品牌的产品定位及品牌认同形成明显区分。此前5月， 历峰集团已正面回应与老铺黄金的竞争问题，传递出包容竞争的开放姿态。 近日，国际金融机构罗斯柴尔德发布最新行业报告指出，中国本土高端黄金品牌老铺黄金，预计2025年将首次实现营收反超历峰集团中国区珠宝业务，以 非遗工艺与东方文化为核心的差异化路径，成为本土品牌突围国际奢侈阵营的典型案例。 图片源于老铺黄金 作为世界三大奢侈品集团之一，瑞士历峰集团旗下坐拥卡地亚、梵克雅宝、布契拉提等全球顶级珠宝品牌，但其2025年中国市场珠宝业务业绩总和，将不 及老铺黄金单一品牌。报告明确强调，老铺黄金的市场突破属于个体成功案例，并非本土品牌普遍超越国际品牌的行业趋势，其增长核心源于产品与定位 的精准落地。 从业绩数据来看，老铺黄金高店效优势显著。据品牌2025年半年报，上半年单店平均销售额达4.59亿元，大幅领先国内外同类珠宝品牌，其中北京SKP门 店表现尤为 ...

Group 1: Richemont Group's Jewelry Business Performance - Richemont Group reported a strong performance in its jewelry segment, with sales increasing by 11% to €39.14 billion, accounting for over 70% of the group's revenue [3] - The overall sales for the first quarter of the 2026 fiscal year reached €5.412 billion, reflecting a 6% year-on-year growth at constant exchange rates [3] - The jewelry business has achieved double-digit growth for three consecutive quarters, exceeding analyst expectations, while the Japanese market saw a decline of 15% due to a high comparison base from the previous year [3] Group 2: Burberry's Transformation Efforts - Burberry's latest quarterly revenue was £433 million, down 6% year-on-year, but the decline was less severe than the previous quarter's 15% [6] - The brand experienced a 1% growth in Europe, the Middle East, and Africa, and a 4% rebound in the Americas, while the Asia-Pacific market remained under pressure with a decline of approximately 5% [6] - Burberry's CEO Joshua Schulman has initiated a brand transformation plan called "Burberry Forward," focusing on streamlining SKUs and enhancing store experiences, with an expected cost saving of £80 million for the year [6] Group 3: LVMH's Investment in Molli - LVMH's venture capital fund, LVMH Luxury Ventures, has acquired a minority stake in the high-end knitwear brand Molli, marking the brand's first financing since its takeover in 2014 [10] - Molli, established in 1886, reported sales exceeding €8 million last year and expects to surpass €10 million this year, with 35% of sales coming from cross-border e-commerce [10] - The investment aims to support Molli's global expansion and enhance its e-commerce capabilities, aligning with LVMH's focus on luxury knitwear brands [10] Group 4: Vacheron Constantin's 270th Anniversary Exhibition - Vacheron Constantin launched a limited-time exhibition titled "The Journey of Excellence" in Shanghai to celebrate its 270th anniversary, showcasing over 60 museum-quality timepieces and horological tools [13] - The exhibition features themes such as "Looking at the World," highlighting pieces inspired by Chinese aesthetics, and "Hand in Hand with the Louvre," showcasing timepieces honoring ancient civilizations [13] - A special interactive installation presents the "Les Cabinotiers" masterpiece, which is the world's most complex timepiece, integrating 2,877 components and 63 complications, including a unique Chinese perpetual calendar function [13] Group 5: Chanel's New Publication - Chanel launched a new publication titled "Art and Culture," focusing on the brand's artistic collaborations and cultural projects over the past five years [16] - The magazine, approximately 250 pages long, features diverse perspectives from artists and includes articles on notable figures, as well as a collection of works from the CHANEL Next Prize winners [16] - This initiative reinforces Chanel's role as an art sponsor and cultural narrator, emphasizing its long-term commitment to global cultural discourse [16]