央视网消息 《身穿汉服手持香炉起舞》挑战世界纪录活动元旦期间在广东肇庆举行。当天上午11点， 世界纪录认证官现场宣布：这项展现东方传统文化与美学的挑战活动挑战成功。 活动主办方介绍，此次挑战活动挑战"最多人同时身穿汉服手持香炉起舞"世界纪录。据《世界纪录认证 挑战通知书》，此次活动参与挑战的有效人数必须在800人以上，所有挑战者需在同一时间段内身穿汉 服并手持香炉，共舞一段经过精心编排的3分钟舞蹈。 活动现场，千余人排成整齐划一的方队，身穿枣红色汉服，手持香炉，在联合发起人杨氏颂钵创始人杨 有华、东方学院院长马小薇、关爱家园创始人林小剑、广州香河生物科技有限公司董事长董君及牡丹亭 创始人艾宥燃的引领下，共同完成了"最多人同时身穿汉服手持香炉起舞"世界纪录挑战。 在世界纪录认证官安迪与世界纪录中方代表林美燕的见证下，"最多人同时身穿汉服手持香炉起舞"世界 纪录圆满完成，现场实际参与挑战1038人，舞蹈时长3分30秒，达到"最多人同时身穿汉服手持香炉起 舞"世界纪录认定标准。经过核验后，安迪与林美燕宣布"最多人同时身穿汉服手持香炉起舞"挑战成 功。 从湖南赶来参与本次挑战的杨女士表示，自己很荣幸能与家人共同参与此 ...

差异化定位是老铺黄金突围的关键。品牌深耕黄金非遗工艺，聚焦东方文化叙事，用户画像精准覆盖高净值人群，与国际奢侈品牌消费者重合率高达 77.3%，成功契合消费者对中国传统与核心价值观的情感共鸣需求，这与卡地亚、梵克雅宝等国际品牌的产品定位及品牌认同形成明显区分。此前5月， 历峰集团已正面回应与老铺黄金的竞争问题，传递出包容竞争的开放姿态。 近日，国际金融机构罗斯柴尔德发布最新行业报告指出，中国本土高端黄金品牌老铺黄金，预计2025年将首次实现营收反超历峰集团中国区珠宝业务，以 非遗工艺与东方文化为核心的差异化路径，成为本土品牌突围国际奢侈阵营的典型案例。 图片源于老铺黄金 作为世界三大奢侈品集团之一，瑞士历峰集团旗下坐拥卡地亚、梵克雅宝、布契拉提等全球顶级珠宝品牌，但其2025年中国市场珠宝业务业绩总和，将不 及老铺黄金单一品牌。报告明确强调，老铺黄金的市场突破属于个体成功案例，并非本土品牌普遍超越国际品牌的行业趋势，其增长核心源于产品与定位 的精准落地。 从业绩数据来看，老铺黄金高店效优势显著。据品牌2025年半年报，上半年单店平均销售额达4.59亿元，大幅领先国内外同类珠宝品牌，其中北京SKP门 店表现尤为 ...

Core Insights - Huazhu Group has launched a new brand "All Seasons Grand View" to meet the evolving demands of Chinese travelers, emphasizing the integration of Eastern culture into the hospitality experience [1][6][10] Market Trends - There is a growing demand for culturally immersive experiences among travelers, with 73% of young travelers prioritizing local cultural elements in their accommodation choices [3][4] - The high-end hotel market in China is experiencing a supply-demand gap, with only 28% penetration in first-tier and new first-tier cities, compared to over 60% in Europe and the US [5][10] Brand Positioning - "All Seasons Grand View" aims to redefine the hotel experience by focusing on cultural aesthetics and emotional resonance, moving beyond traditional hospitality services [6][9] - The brand's design incorporates elements like water, clouds, pine, and tea, creating a unique aesthetic that resonates with Eastern cultural values [6][8] Competitive Advantage - Huazhu Group leverages its strong supply chain and technology to enhance operational efficiency, allowing for a superior customer service experience [10][12] - The brand will collaborate with renowned contemporary artists and experts to create a distinctive and immersive experience, addressing industry homogenization [8][9] Future Outlook - The launch of "All Seasons Grand View" is part of Huazhu's strategy to fill the gaps in the mid-to-high-end hotel market and capitalize on the growing demand for culturally rich experiences [5][10] - With a membership base of nearly 300 million, Huazhu Group is well-positioned to drive customer engagement and loyalty for the new brand [10][12]

Core Viewpoint - Huazhu Group has launched a new brand "All Seasons Grand View" to meet the evolving demands of Chinese travelers, reflecting a shift towards high-quality, culturally immersive hotel experiences [1][5][12]. Market Demand and Trends - There is a growing demand for hotel experiences that incorporate local culture, with 73% of young travelers prioritizing cultural elements in their accommodation choices [3][4]. - High-net-worth individuals also emphasize unique cultural experiences as a primary criterion for hotel selection, with 78% highlighting this preference [3]. - The emotional resonance and cultural identity in travel experiences are increasingly important, with 53% of consumers seeking deeper emotional connections during their stays [3]. Industry Transformation - The hotel industry is transitioning from rapid expansion to a focus on quality development, particularly in the mid to high-end market, where there is a significant gap in quality supply [4][12]. - The current market shows a low penetration rate of mid to high-end hotels in first-tier and new first-tier cities, at only 28%, compared to over 60% in Western markets [4]. Brand Positioning and Strategy - "All Seasons Grand View" aims to create a unique cultural experience rather than just a traditional hotel stay, focusing on elements like tea culture and artistic design [5][9]. - The brand will collaborate with contemporary Chinese artists and experts to differentiate itself from competitors and address industry homogenization [11]. Business Model and Competitive Advantage - Huazhu Group's extensive brand portfolio, including economy to high-end hotels, positions "All Seasons Grand View" as a key addition to its market coverage [12]. - The company leverages its strong supply chain and technology to enhance operational efficiency, allowing for a better customer service experience [14][17]. - Huazhu's membership program, with nearly 300 million members, provides a solid customer base for "All Seasons Grand View," enhancing its market potential [14][17]. Future Outlook - The launch of "All Seasons Grand View" is seen as a significant step for Huazhu Group, aiming to redefine the Chinese hotel industry and establish a world-class brand [17].

Core Viewpoint - Huazhu Group is launching a new brand called "Quanjing Daguan," aiming to redefine the hotel industry by focusing on cultural and aesthetic experiences rather than traditional luxury standards [2][3][4]. Group 1: Brand Concept and Market Positioning - The new brand "Quanjing Daguan" is not merely a hotel but a redefined concept that transcends traditional hotel frameworks, promising a unique experience that emphasizes cultural depth and aesthetic appreciation [3][4]. - The hotel industry is currently saturated, with consumers seeking distinctive experiences rather than just basic accommodations, indicating a shift in consumer expectations [5][9]. - Huazhu's strategy is to provide a space that fosters a sense of belonging and satisfaction, moving beyond the conventional hotel experience [5][10]. Group 2: Cultural and Aesthetic Focus - "Quanjing Daguan" aims to showcase authentic Eastern aesthetics, integrating elements like water, clouds, pine, and tea into its design to create a calming and immersive environment [12][13]. - The brand seeks to elevate the cultural experience of guests, moving from a generalized appreciation of Eastern culture to a deeper, more nuanced understanding [10][12]. - The design philosophy emphasizes subtlety and restraint, allowing guests to engage with the space in a meaningful way without overt displays of cultural symbols [13][15]. Group 3: Competitive Advantage - Huazhu Group's success is attributed to its strong local roots, brand confidence, systematic operational capabilities, and effective execution of aesthetic concepts [17][18][19][20]. - The brand's ability to deliver a consistent and high-quality experience is crucial for its cultural positioning, allowing it to stand out in a crowded market [20][21]. - "Quanjing Daguan" represents a new lifestyle choice for modern travelers, emphasizing inner peace and cultural richness rather than just accommodation [21][22].

Core Viewpoint - The 697th Lord Mayor's inauguration parade in London celebrated Susan Langley's historic role as the first female Lord Mayor, featuring a special focus on women's empowerment and cultural diversity [1] Group 1: Event Highlights - The parade attracted over 100,000 spectators, showcasing seven female-themed floats to honor the significance of women in leadership [1] - The British Zhejiang Association participated with a float themed "Celebrating Women's Power, Connecting Diverse Cultures," featuring women in traditional costumes and a dance troupe [1] Group 2: Cultural Representation - The float from the British Zhejiang Association symbolized resilience and wisdom through the "Dragon Holding Pearl" theme, integrating Eastern and Western aesthetics with Chinese poetic elements [1] - The audience responded enthusiastically, with many taking photos and greeting the performers in Chinese, highlighting the cultural exchange [1] Group 3: Business Representation - The British Chinese Chamber of Commerce's float stood out with vibrant Chinese red and futuristic technological elements, emphasizing China's innovations in the fields of new energy vehicles, lithium batteries, and photovoltaic industries [1]

Core Insights - The 15th Florence Biennale showcased the Suzhou Wu Men Fan Art's work "Five Elements Fan," highlighting the unique blend of intangible cultural heritage and contemporary aesthetics [1][2] - The Biennale, established in 1997, is one of Europe's most influential contemporary art exhibitions, focusing on the theme "The Sublime Essence of Light and Darkness: Duality and Unity in Contemporary Art and Design" [1] - "Five Elements Fan" stands out as a rare Eastern intangible cultural heritage piece, embodying the theme of light and darkness through its craftsmanship and design [1][2] Company Overview - Wu Men Fan Art is the only Suzhou fan brand participating in the Biennale, emphasizing its commitment to preserving and innovating traditional fan-making techniques [1][3] - The company has established seven training centers across Suzhou, Wuxi, Singapore, and Malaysia, focusing on the transmission and development of traditional fan-making skills [3][4] Artistic Collaboration - The "Five Elements Fan" features five fans, each representing one of the five elements, crafted from aged ebony and incorporating cloisonné techniques, showcasing both solemnity and elegance [3] - The fan's design includes original patterns and traditional mythical creatures, with the back dyed using plant-based techniques similar to the water printing method popular in Florence [3] Future Plans - Following the exhibition, Wu Men Fan Art plans to conduct a tour and is actively engaging with local art museums in Suzhou [4] - The company is exploring cross-disciplinary collaborations, including research trips to Jingdezhen to learn about ceramic production [4]

Core Viewpoint - Chao Hong Ji (002345.SZ) is planning to issue H-shares on the Hong Kong Stock Exchange, with discussions ongoing with relevant intermediaries, but the details remain uncertain [2] Company Overview - Chao Hong Ji was founded in 1996 by the Liao family from Chaoshan, with a focus on jewelry and fashion bags, operating under two main brands: "CHJ Chao Hong Ji" and "FION" [2][3] - The company emphasizes the promotion of Eastern culture and the revival of traditional craftsmanship, launching several pure gold jewelry pieces crafted using intangible cultural heritage techniques in 2024 [3] Financial Performance - In the first quarter of this year, Chao Hong Ji achieved a revenue of 2.252 billion yuan, representing a year-on-year growth of 25.36%, and a net profit of 189 million yuan, up 44.38% year-on-year [3] - Despite fluctuations in gold prices affecting other jewelry companies, Chao Hong Ji's performance has remained strong, distinguishing itself with a more accessible pricing strategy compared to high-end competitors [3] Market Position - As the first fashion jewelry company listed on A-shares in China, Chao Hong Ji has initiated overseas expansion while maintaining a focus on affordable luxury, with popular products priced around 1,000 yuan [3] - As of May 21, the stock closed at 12.22 yuan per share, up 8.33%, with a total market capitalization of 10.86 billion yuan [3]