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200元一晚的希尔顿,快让县城年轻人爽翻了
36氪· 2025-10-20 10:24
以下文章来源于金错刀 ,作者张一弛 金错刀 . 科技商业观察家。爆品战略提出者。 年入千亿的酒店巨头, 决定在中国县城彻底重生。 文 | 张一驰 来源| 金错刀(ID:ijincuodao) 封面来源 | IC Photo "在县城,200块能买什么?" 十年前,答案可能是:两杯奶茶+一顿火锅,现在,答案变成了: 只要200元,就能一晚希尔顿级别的豪华酒店。 上个月,安徽全省首家县级希尔顿惠庭酒店在石台县开业,这个只有7.7万人口的小县城,也有了正牌的希尔顿。 甚至从去年开始, 洲际、希尔顿、万豪、温德姆 等国际酒店巨头纷纷在小县城落下棋子,开启了一场前所未有的布局行动。 华住集团创始人季琦公开表示出进攻县城的决心:" 在2030年前,我们的目标是把华住开到中国的每一个县城,做到县县有华住。 " 而每一个从一二线大城市来到四五线城市出差的人,都会刷新自己的认知。 万豪、希尔顿带着标准化流程涌入县城,县城酒店的集体逆袭:从行政酒廊到高雅大堂、从自助餐到花园浴缸露天泳池... 如果有人问那些中档、豪华酒店连锁到哪里去了? 答案只有一个,就是"县城里"。 昔日山寨重灾区 成了豪华酒店的香饽饽 在所有能够最快缩短县城 ...
蓉港荟商业街区项目招商发布会举行 成都龙泉驿区消费业态“上新”
Mei Ri Jing Ji Xin Wen· 2025-05-10 09:52
Group 1 - The Rongganghui project in Longquanyi District, Chengdu, has officially signed contracts with major brands such as Hilton Garden Inn, KBOSS KTV, and McDonald's, marking the initial formation of its commercial matrix [1] - The project is designed as a comprehensive commercial complex inspired by "Little Hong Kong," integrating Hong Kong style with local architectural features, and aims to serve as a one-stop living center for surrounding communities [1] - The office building of the Rongganghui project has already topped out, with the commercial street expected to be fully topped out by mid-May and officially open by May next year, becoming a new consumption landmark in Longquanyi District [1] Group 2 - The Rongganghui project has a total investment of 1 billion yuan and is part of a broader initiative to enhance economic development in Longquanyi District, which is transitioning from project growth to benefit growth [2] - In the first quarter, Longquanyi District reported a total retail sales of social consumer goods of 8.99 billion yuan, with a year-on-year growth of 8.4%, ranking third in the city [2] - The continuous improvement of consumer formats represented by the Rongganghui project is expected to strengthen the consumption market in Longquanyi District [2]