Group 1 - The core point of the article is the sudden closure of the popular bakery brand "Huan Niu Cake House" due to rising costs, intensified market competition, and internal management failures, leading to its inability to continue operations [1][5][9] - Huan Niu Cake House was founded in 2013 by Deng Zhouhong, initially starting as a private baking business and later transforming into a chain brand targeting young consumers with various baked goods [4][5] - The company received significant investments, including nearly $10 million in Series A funding from Shunwei Capital in 2022, aimed at expanding its store network and enhancing brand image [4][5] Group 2 - The bakery faced severe challenges, including a major shareholder being restricted from high consumption due to legal issues, which raised concerns about the company's operational status [5][9] - Despite attempts to reassure customers about ongoing operations and addressing past issues, the company ultimately announced its closure, stating that all member deposits would be handled appropriately [9][12] - The article highlights a broader trend in the bakery industry, where several once-popular brands like "Panda Not Going" and "Tiger Head Bureau" are also facing closures and bankruptcies, indicating a significant downturn in the market [11][12][20] Group 3 - The article analyzes the reasons behind the decline of popular bakery brands, citing issues such as severe product homogeneity, blind expansion, and intense market competition as key factors [21][24] - Many brands relied heavily on social media marketing, which proved to be unstable and led to trust issues among consumers when expectations were not met [22][24] - The overall conclusion emphasizes the need for brands to focus on quality, innovation, and effective management to survive in a rapidly changing market environment [24]

"我们必须以最沉重的心情向您告别。"6月15日晚，杭州网红烘焙品牌"欢牛蛋糕屋"在微信公众号上发布"致消费者的告别公告"，称公司无力继续提供产品 与服务，将配合相关部门制定处置方案。 据杭州当地网友在社交平台发布的信息，6月16日，不少消费者到欢牛蛋糕屋门店询问储值卡退费事宜。有加盟商和员工反映，欢牛蛋糕屋总部宣布停运事 发突然，加盟商与员工几乎是与消费者同时知晓的相关信息。部分加盟商已被工厂告知停工停产，总部负责人也"处于企微、微信、电话失联状态"。 深夜突发"告别公告" 6月15日晚，欢牛蛋糕屋品牌方杭州欢牛食品有限公司在微信公众号上发布"致消费者的告别公告"，称成本激增、市场竞争如潮，加之自身管理失误，"最终 使我们失去了继续为您提供产品与服务的能力"。 关于会员储值余额问题，公告称，所有会员的储值金额均在欢牛总公司账户中，公司将积极配合相关部门制定处置方案，另行告知客诉处理路径。"虽知无 法完全弥补信任，仍恳请您接受我们最后的歉意"。 据网友社交媒体晒图，同日，杭州欢牛食品有限公司控股股东欢牛（杭州）餐饮管理有限公司发布"致加盟商公告"，称即日起欢牛蛋糕屋将全面停止原料供 应与运营支持，"对于尚未履尽 ...

6月15日深夜，杭州一"网红"蛋糕店——欢牛蛋糕屋发布《致消费者的告别公告》。 公告称： "欢牛蛋糕屋的故事，即将画上句号。成本激增、市场竞争如潮、加之我们自身的管理失误，最终使我们失去了继续为您提供产品与服务的能力。对此， 我们唯有最深切的痛悔与歉意。" "关于会员储值余额问题，所有会员的储值金额均在欢牛总公司账户中，公司将积极配合相关部门制定处置方案，另行告知客诉处理途径。虽知无法完全 弥补信任，仍恳请您接受我们最后的歉意。" 据潮新闻报道，15日晚，杭州欢牛蛋糕有门店货架已全部清空。 近日，天眼查最新信息显示，欢牛蛋糕关联公司及其法定代表人徐浩，因未按指定时间履行生效法律文书确定的给付义务而被申请限制高消费，累计执行 标的为120.47万元。 限制消费截图 6月8日，欢牛蛋糕在其社交媒体账号上发文回应跑路质疑，称没有跑路，所有门店仍在正常营业，还推出了老客户和回顾计划，给所有消费过的顾客都发 了一张新品试吃券，可到店核销。 欢牛蛋糕官方号在小红书发帖 6月9日，潮新闻采访欢牛蛋糕创始人、关联公司法定代表人徐浩，他表示："最近确实有不少议论，我们团队也看到了。有些误会、有些批评，我们都记 在心里。作为品牌 ...